Determinants of the Environmental Image of an Industrial Service: An Empirical Analysis of Consumer Perceptions

Author(s):  
A. Diamantopoulos ◽  
G. M. Bohlen ◽  
B. B. Schlegelmilch
1998 ◽  
Vol 35 (2) ◽  
pp. 137-153 ◽  
Author(s):  
Sanjoy Ghose

To understand consumer perceptions of product/market structures, marketers must choose from a wide variety of spatial and tree models. Because spatial and tree representations in general possess different distance patterns, diagnostic measures calculated from the input data of dissimilarities or similarities should be able to indicate how appropriate a certain type of representation might be for a given set of input data. In this article, the author draws from previous literature on the characteristics of diagnostic measures and representation models to develop some partial hypotheses about how well the measures might indicate the appropriateness (in terms of fit) of different models. Empirical analysis indicates that the skewness diagnostic is clearly the best predictor of the appropriateness of representation models; this finding is consistent across a variety of comparable spatial and tree models. Centrality and the reciprocity-related measure, in conjunction with skewness, are useful for specific types of space–tree pairs. The author uses the U-Method (closely related to jackknifing) of prediction, in conjunction with discriminant analysis models, to show that the diagnostics can predict the relative appropriateness of spaces versus trees with accuracy levels substantially greater than what would be expected by chance.


10.5109/25214 ◽  
2012 ◽  
Vol 57 (2) ◽  
pp. 517-525
Author(s):  
Dongpo Li ◽  
Teruaki Nanseki ◽  
Shigeyoshi Takeuchi ◽  
Min Song ◽  
Tinggui Chen ◽  
...  

2019 ◽  
Vol 13 (2) ◽  
pp. 52-58
Author(s):  
Titanilla Oravecz ◽  
Ildikó Kovács

Honey is becoming increasingly popular among consumers for its health and nutritional benefits as well as several other functions. The survey identifies four main dimensions of honey-purchasing motivation: medical benefits of honey consumption, dietary quality, cosmetics and sweetener. There are very limited empirical analysis of the aspects of honey consumption. The present study contributes to fill this knowledge gap through a qualitative study of consumer perceptions, preferences and attitudes towards honey among Hungarian consumers through 86 in-depth interviews. The study identifies different consumer segments, which are also willing to pay premium prices for the Hungarian or local honey. Quality cues are defined by search attributes of the product (colour, taste, aroma, thickness), and ethical attributes (warranties, brand name, country-of-origin).


1993 ◽  
Vol 11 (1) ◽  
pp. 37-48 ◽  
Author(s):  
G.M. Bohlen ◽  
A. Diamantopoulos ◽  
B.B. Schlegelmilch

2007 ◽  
Vol 23 (4) ◽  
pp. 248-257 ◽  
Author(s):  
Matthias R. Mehl ◽  
Shannon E. Holleran

Abstract. In this article, the authors provide an empirical analysis of the obtrusiveness of and participants' compliance with a relatively new psychological ambulatory assessment method, called the electronically activated recorder or EAR. The EAR is a modified portable audio-recorder that periodically records snippets of ambient sounds from participants' daily environments. In tracking moment-to-moment ambient sounds, the EAR yields an acoustic log of a person's day as it unfolds. As a naturalistic observation sampling method, it provides an observer's account of daily life and is optimized for the assessment of audible aspects of participants' naturally-occurring social behaviors and interactions. Measures of self-reported and behaviorally-assessed EAR obtrusiveness and compliance were analyzed in two samples. After an initial 2-h period of relative obtrusiveness, participants habituated to wearing the EAR and perceived it as fairly unobtrusive both in a short-term (2 days, N = 96) and a longer-term (10-11 days, N = 11) monitoring. Compliance with the method was high both during the short-term and longer-term monitoring. Somewhat reduced compliance was identified over the weekend; this effect appears to be specific to student populations. Important privacy and data confidentiality considerations around the EAR method are discussed.


2000 ◽  
Author(s):  
Erika Felix ◽  
Anjali T. Naik-Polan ◽  
Christine Sloss ◽  
Lashaunda Poindexter ◽  
Karen S. Budd

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