Third Party Endorsement Via Evaluative Certification As a Method For Increasing Mail Survey Response Rates: A Field Experiment

Author(s):  
Eldon Little ◽  
Raymond Hubbard

1980 ◽  
Vol 17 (4) ◽  
pp. 498-502 ◽  
Author(s):  
Chris T. Allen ◽  
Charles D. Schewe ◽  
Gösta Wijk

A field experiment conducted in Sweden compared the effectiveness of two types of telephone pre-calls in influencing response rates in a mail survey. Response rates for a questioning foot-in-the-door manipulation were evaluated against responses produced by a simple solicitation call and a blind mailing control. The results demonstrate that pre-calling in general enhances response rate. However, the results furnish, at best, qualified support for a self-perception theory prediction. Alternative explanations for the lack of the self-perception foot effect are offered. Conclusions are drawn for the practitioner and academic researcher.







2000 ◽  
Vol 86 (3) ◽  
pp. 1273 ◽  
Author(s):  
JEREMY H. LIPSCHULTZ


2009 ◽  
Vol 73 (2) ◽  
pp. 368-378 ◽  
Author(s):  
Mike Brennan ◽  
Jan Charbonneau


1992 ◽  
Vol 56 (4) ◽  
pp. 442 ◽  
Author(s):  
Jeannine M. James ◽  
Richard Bolstein


1982 ◽  
Vol 19 (2) ◽  
pp. 261 ◽  
Author(s):  
A. Parasuraman




1996 ◽  
Vol 4 (4) ◽  
pp. 106-111 ◽  
Author(s):  
Rajan Nataraajan ◽  
Madhukar G. Angur


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