Complementarity and Interaction of Tourist Services in an Excellent Wine Tourism Destination: The Douro Valley (Portugal)

2016 ◽  
pp. 123-132 ◽  
Author(s):  
Eduardo Cordeiro Gonçalves ◽  
António Valério Maduro
Keyword(s):  
Tourism Destination ◽  
Wine Tourism

scholarly journals Wine tourism destination competitiveness: The case of Georgia

Ecocycles ◽  
2020 ◽  
Vol 6 (1) ◽  
pp. 39-51
Author(s):  
Gvantsa Sekhniashvili
Keyword(s):  
Tourism Destination ◽  
Wine Tourism ◽  
Destination Competitiveness

Wine and the "Spirit" of the Territory: The Langhe Case as a Successful Wine Tourism Destination "System"

2019 ◽  
Vol 24 (3) ◽  
pp. 291-304 ◽  
Author(s):  
Elisa Giacosa ◽  
Matteo Rossi ◽  
Giuseppe Festa ◽  
Alberto Ferraris
Keyword(s):  
Tourism Destination ◽  
Wine Tourism

Wine Tourism Destination Brand Equity Measure

2015 ◽  
Author(s):  
Mar Gómez ◽  
Carmen Lopez ◽  
Arturo Molina
Keyword(s):  
Brand Equity ◽  
Tourism Destination ◽  
Wine Tourism ◽  
Destination Brand

High-Altitude Fine Wines from the Midwest Region of Santa Catarina (Brazil): A Wine Tourism Destination?

2016 ◽  
pp. 193-207
Author(s):  
Losso Flavia Baratieri ◽  
Raquel Maria Fontes do Amaral Pereira
Keyword(s):  
High Altitude ◽  
Tourism Destination ◽  
Santa Catarina ◽  
Wine Tourism ◽  
Midwest Region

scholarly journals Image analysis e wine tourism destination: la prospettiva dell'enoturista

2013 ◽  
pp. 119-139
Author(s):  
Paola Scorrano ◽  
Monica Fait ◽  
Pierfelice Rosato ◽  
Lea Iaia
Keyword(s):  
Image Analysis ◽  
Tourism Destination ◽  
Wine Tourism

scholarly journals A REVIEW OF WINE TOURISM DESTINATION IMAGE STUDIES FROM 2001 TO 2020

2021 ◽  
Vol 37 (3) ◽  
pp. 757-767
Author(s):  
Gvantsa SEKHNIASHVILI ◽  
Keyword(s):  
Literature Review ◽  
Measurement Techniques ◽  
Measurement Methods ◽  
Destination Image ◽  
Future Research ◽  
Tourism Destination ◽  
Wine Tourism ◽  
Projected Image ◽  
Practical Guide

As wine tourism destination image research attracts more attention lately, it is necessary to synthesize the literature and monitor its development. By analyzing the accumulated knowledge in the field, our study aims to form a practical guide based on which future research can avoid duplication and focus on the detected gaps The paper uses literature review methodology of 21 studies published between 2001 and 2020. Sample articles were coded and analyzed by different variables. The results explain some of the features of the field such as common measurement methods, study subjects and objects, samples and their size, destination types, scales, topics, and so forth. It summarizes strengths and weaknesses as well as future research possibilities. Based on the results, it is proposed to diversify the subjects of the study, also, to improve the measurement techniques of wine tourism destination image and focus on projected image which lacks the attention.

Online branding strategy for wine tourism competitiveness

2019 ◽  
Vol 31 (2) ◽  
pp. 130-150 ◽  
Author(s):  
Paola Scorrano ◽  
Monica Fait ◽  
Amedeo Maizza ◽  
Demetris Vrontis
Keyword(s):  
Brand Image ◽  
Single Case ◽  
Three Dimensions ◽  
Brand Identity ◽  
Tourism Destination ◽  
Content Type ◽  
Wine Tourism ◽  
Napa Valley ◽  
Flow Of Information ◽  
The Web

Purpose The link between wine and tourism is increasingly important for the competitive advantage of the territory and its productions, and it must be adequately communicated, in particular, online. Therefore, monitoring the level of convergence between online brand identity and online brand image is increasingly important to implement an efficient strategy of recall of a territory. This paper thus aims to propose an operative framework – assessing Web convergence (AWC) – designed to detect and analyse the online brand image and compare it with online brand identity. Design/methodology/approach The AWC framework is designed to extract information from the Web, process it through text-mining techniques – cluster analysis – and interpret it from three perspectives – functional, holistic and sensitive. The operative framework was applied to Napa Valley because it is the most frequently cited wine destination on the top 100 travel blogs. Findings The empirical application shows that the proposed logical framework can yield important reflections even in cases such as Napa Valley’s, a destination that already enjoys strong notoriety. In spite of the apparent qualitative homogeneity of the topics discussed, observation of their composition in terms of the three dimensions revealed the existence of a gap on some topics identified between what is communicated by the wine tourism destination and what is perceived and in turn communicated by bloggers. Research limitations/implications The limitation of the research is represented by the application of the operative process to a single case study (Napa Valley). The contribution given to managerial studies is the ability of the framework to provide an operative vision of the importance of knowing the blogger’s perception of the brand identity communicated by the company. Testing the framework in other contexts will confirm that the protocol is generalisable. Practical implications The identification of the themes that characterise brand identity and brand image in the Web provides a flow of information that, if interpreted according to the functional, holistic and sensitive perspective, transforms the themes into useful knowledge for decisional purposes. Originality/value The managerial literature has highlighted, as in today’s communication environment, a strong brand can be created and maintained by strengthening the linkage between identity and image. The proposed framework may be considered an important protocol because it allows a tourism destination to increase the flow of information on which to build or strengthen the brand identity by aligning with the brand image. This could be particularly useful for smaller and less-popular destinations.

Sign in / Sign up

Export Citation Format

Share Document