The Moderating Role of Attention on Country-of-Origin (COO) Effects: A Structured Abstract

2016 ◽  
pp. 983-987
Author(s):  
Renaud Frazer
Keyword(s):  
Country Of Origin ◽  
Moderating Role

"The Moderating Role of Country of Origin on the Sensitivity to Expiration date in the Sales of Online Time Commerce"

2019 ◽  
Vol 30 (2) ◽  
pp. 1-19
Author(s):  
Min Sung Kim ◽  
Kang Jun Choi ◽  
Jae Young Lee ◽  
Keunwoo Kim
Keyword(s):  
Country Of Origin ◽  
Expiration Date ◽  
Moderating Role

scholarly journals Foreign Shareholdings Impact on Banks Efficiency and Moderating Role of Corporate Governance

2019 ◽  
Vol 8 (2S9) ◽  
pp. 414-425
Keyword(s):  
Developing Countries ◽  
Corporate Governance ◽  
Country Of Origin ◽  
Developed Countries ◽  
Moderating Effect ◽  
Due Diligence ◽  
The Board Of Directors ◽  
The Impact ◽  
Moderating Role

The research investigate the impact of foreign shareholding originated from developed and developing countries on the efficiency of acquired local banks in Indonesia during 2007-2017 by including Corporate Governance as a moderating variable. Methodology: Using the secondary aggregate data of 29 commercial banks acquired by foreign shareholders, a panel regression model using econometrics methods of GLS, and DEA were applied to examine the effects of percentage of foreign shareholdings on efficiency of the acquired local banks. The main findings; First, percentage of foreign shareholdings positively affecting efficiency of acquired local banks only if the foreign shareholders is originated from developed countries. Second, the level of economic advancement of the country of origin of foreign shareholders has significant effects on the efficiency of the acquired local banks. Third, the increase in the size of the Board of Directors tends to decrease the efficiency of the acquired local banks and fourth, the presence of Foreign Director has a positive moderating effect on strengthening the effect of percentage of foreign shareholdings on the efficiency of the acquired local banks. Overall, the originality of this studies is that the percentage of foreign shareholdings and its country of origin are two combined factors that cannot be separated in affecting the level of efficiency of its acquired local bank and the fact of significant positive moderating effect of Foreign Director. As policy consideration, monetary authority need to perform strict due diligence on prospective foreign shareholders specifically originated from developing countries, advise banks to maintain the existence of Foreign Director and to encourage small local banks to be merged prior to the acquisition by foreign shareholders.

Consumer response to state-of-origin labels: the moderating role of residency

2020 ◽  
Vol 37 (7) ◽  
pp. 761-773
Author(s):  
Jae Min Jung ◽  
Joseph Jones ◽  
Curtis P. Haugtvedt ◽  
Somnath Banerjee
Keyword(s):  
Country Of Origin ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
The State ◽  
Product State ◽  
Content Type ◽  
Strong Product ◽  
Moderating Role ◽  
Made In

Purpose Despite the large number of studies on country of origin, little is known about the effects of state-level product origin information on consumer attitudes and purchase intentions. Likewise, little is known about when the state-of-origin (SOO) information enhances, has no effect or has a negative effect on consumer attitudes and purchase intentions. Primarily drawing on the country-of-origin literature, this study aims to examine the influence of SOO label information and the moderating role of state residency. Design/methodology/approach To test five hypotheses, the authors conducted a survey (Study 1) and an experiment (Study 2). The analyses included content analysis, regression and ANOVA. Findings The findings show that for certain products, moderate-to-strong product–state associations exist. However, when the associations are weak, consumers show bias for products made in their (vs other) states. The findings also show that when consumers evaluate their state products, normative (vs cognitive) reasons drive their attitudes, but that when they assess products from states other than their state of residency, cognitive (vs normative) reasons drive attitudes. Additionally, economic sustainability seems a powerful motivator for buying products made in their state of residency. Practical implications Companies should take advantage of positive biases for their products in the states in which they produce products. However, when companies market their products outside their states of production, in some cases, they should consider deemphasizing SOO information unless there is a strong product–state association present among consumers outside of the state. Originality/value This paper adds value by providing new insights for designing product origin labeling programs. Suggestions for future research and marketing strategies for practitioners who want to use SOO as a branding strategy are offered.

Prepurchase Determinants of Brand Avoidance: The Moderating Role of Country-of-Origin Familiarity

2014 ◽  
Vol 27 (5) ◽  
pp. 329-343 ◽  
Author(s):  
Muhammad Asif Khan ◽  
Michael S.W. Lee
Keyword(s):  
Country Of Origin ◽  
Moderating Role
Sign in / Sign up

Export Citation Format

Share Document