The Role of “Consumer Need for Uniqueness” and Product Typicality in Explaining Variation of Country of Origin Effects

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_95 ◽

2017 ◽

pp. 342-344

Author(s):

Ting-Hsiang Tseng ◽

George Balabanis

Keyword(s):

Country Of Origin ◽

Need For Uniqueness ◽

Country Of Origin Effects ◽

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Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v13i3.2246 ◽

2019 ◽

Vol 13 (3) ◽

Keyword(s):

Brand Equity ◽

Country Of Origin ◽

Product Reviews ◽

Country Image ◽

Consumer Evaluations ◽

Brand Familiarity ◽

Country Of Origin Effects ◽

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Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Journal of International Consumer Marketing ◽

10.1080/08961530802153722 ◽

2009 ◽

Vol 21 (2) ◽

pp. 137-151 ◽

Author(s):

Jin Kyun Lee ◽

Wei-Na Lee

Keyword(s):

Purchase Intention ◽

Country Of Origin ◽

Product Evaluation ◽

Consumer Product ◽

Subjective Knowledge ◽

Country Of Origin Effects ◽

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The Moderating Role of Manufacture Origin Image, Brand Globalness and Conspicuous Consumption in Country of Origin Effects: Focused on BMW, Made in China

Koreanische Zeitschrift fuer Wirtschaftswissenschaften ◽

10.18237/kdgw.2019.37.1.023 ◽

2019 ◽

Vol 37 (1) ◽

pp. 23-43

Author(s):

Sang-Min Nam

Keyword(s):

Country Of Origin ◽

Conspicuous Consumption ◽

Country Of Origin Effects ◽

Origin Effects ◽

Made In China ◽

Moderating Role ◽

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The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India

Vision The Journal of Business Perspective ◽

10.1177/0972262914564040 ◽

2015 ◽

Vol 19 (1) ◽

pp. 1-12 ◽

Author(s):

Joji Alex N. ◽

Ajin Mathew Abraham

Keyword(s):

Country Of Origin ◽

Consumer Knowledge ◽

Country Of Origin Effects ◽

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The Role of Involvement in Country-of-Origin Effects on Product Evaluation

Journal of International Consumer Marketing ◽

10.1300/j046v17n02_04 ◽

2005 ◽

Vol 17 (2-3) ◽

pp. 51-72 ◽

Author(s):

Wei-Na Lee ◽

Taiwoong Yun ◽

Byung-Kwan Lee

Keyword(s):

Country Of Origin ◽

Product Evaluation ◽

Country Of Origin Effects ◽

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Country of origin effects: a literature review

Marketing Intelligence & Planning ◽

10.1108/02634509810217309 ◽

1998 ◽

Vol 16 (3) ◽

pp. 150-199 ◽

Author(s):

Khalid I. Al‐Sulaiti ◽

Michael J. Baker

Keyword(s):

Literature Review ◽

Country Of Origin ◽

Country Of Origin Effects ◽

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Comparison of country of origin effects on household and organizational buyers′ product perceptions

European Journal of Marketing ◽

10.1108/03090569510145741 ◽

1995 ◽

Vol 29 (3) ◽

pp. 35-51 ◽

Author(s):

Sadrudin A. Ahmed ◽

Alain d′Astous

Keyword(s):

Country Of Origin ◽

Country Of Origin Effects ◽

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Re-visiting ‘country of origin’ effects on HRM in multinational corporations

Human Resource Management Journal ◽

10.1111/j.1748-8583.2010.00153.x ◽

2010 ◽

Vol 21 (3) ◽

pp. 258-271 ◽

Author(s):

Phil Almond

Keyword(s):

Multinational Corporations ◽

Country Of Origin ◽

Country Of Origin Effects ◽

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A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations

Journal of International Consumer Marketing ◽

10.1300/j046v04n04_04 ◽

1992 ◽

Vol 4 (4) ◽

pp. 49-71 ◽

Author(s):

Sung-Tai Hong ◽

Youjae Yi

Keyword(s):

Country Of Origin ◽

Product Evaluations ◽

Country Of Origin Effects ◽

National Comparison ◽

Origin Effects ◽

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Decomposition of Country of Origin Effects in Education Services: A Conjoint Analysis Approach

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_14 ◽

2016 ◽

pp. 185-197 ◽

Author(s):

Daniel Aruan ◽

Roberta Crouch

Keyword(s):

Conjoint Analysis ◽

Country Of Origin ◽

Analysis Approach ◽

Education Services ◽

Country Of Origin Effects ◽

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