Marketing Models for Internet Advertising

2017 ◽  
pp. 431-462 ◽  
Author(s):  
Randolph E. Bucklin ◽  
Paul R. Hoban
Keyword(s):  
Internet Advertising ◽  
Marketing Models

A Scientific Search for Internet Advertising Answers

PsycCRITIQUES ◽  
2007 ◽  
Vol 52 (44) ◽  
Author(s):  
Brian Higley ◽  
Kira L. Schwabe ◽  
Brian J. Mistler
Keyword(s):  
Internet Advertising

Economic Production Inventory model with the associated costs of internet advertising to acquire customers residing worldwide

2014 ◽  
Vol 12 (9) ◽  
pp. 3921-3926
Author(s):  
Ritha Prakash ◽  
Nivetha Martin
Keyword(s):  
Modern Technology ◽  
Inventory Model ◽  
Internet Advertising ◽  
Advertising Strategy ◽  
Technology Acquisition ◽  
Industrial Sectors ◽  
Economic Production ◽  
Production Inventory ◽  
Short Span

In recent times, we are witnessing the technological revolution which provides access to tremendous changes in all the fields including the industrial sectors. The notable benefit of the modern technology is quick accomplishment of complex tasks within a short span of time, which has motivated the manufacturers to imbibe novelty techniques in the production process to enhance the quality of the product so as to retain its market position amidst the competitors. As globalization has gained more concern, the manufacturers employ internet advertising strategy to elevate the product to international level and to propagate the attributes of the products to the customers residing worldwide. In this paper an EPQ inventory model is developed in which the associated costs of technology, acquisition of local and international customers via internet advertising costs are included, a numerical example is also presented to validate the model.

scholarly journals Internet advertising

2017 ◽  
Vol 60 (10) ◽  
pp. 70-79 ◽  
Author(s):  
Stephen B. Wicker ◽  
Kolbeinn Karlsson
Keyword(s):  
Internet Advertising

The role of social marketing models in family health interventions in Pakistan

2008 ◽  
Vol 8 (1) ◽  
pp. 61-74 ◽  
Author(s):  
Nayyer Samad ◽  
Nnamdi O. Madichie ◽  
Sonny Nwankwo
Keyword(s):  
Social Marketing ◽  
Family Health ◽  
Health Interventions ◽  
Marketing Models
Sign in / Sign up

Export Citation Format

Share Document