International Series in Operations Research & Management Science - Handbook of Marketing Decision Models
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Published By Springer International Publishing

9783319569390, 9783319569413

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing Decision Models: Progress and Perspectives

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_1 ◽

2017 ◽

pp. 1-11 ◽

Cited By ~ 1

Author(s):

Berend Wierenga ◽

Ralf van der Lans

Keyword(s):

Decision Models ◽

Marketing Decision

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Marketing Models for the Life Sciences Industry

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_13 ◽

2017 ◽

pp. 385-430 ◽

Cited By ~ 1

Author(s):

Vardan Avagyan ◽

Vardit Landsman ◽

Stefan Stremersch

Keyword(s):

Life Sciences ◽

Marketing Models ◽

Life Sciences Industry

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Business-Cycle Research in Marketing

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_12 ◽

2017 ◽

pp. 361-384

Author(s):

Barbara Deleersnyder ◽

Marnik G. Dekimpe

Keyword(s):

Business Cycle

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Empirical Models of Learning Dynamics: A Survey of Recent Developments

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_8 ◽

2017 ◽

pp. 223-257 ◽

Cited By ~ 14

Author(s):

Andrew T. Ching ◽

Tülin Erdem ◽

Michael P. Keane

Keyword(s):

Empirical Models ◽

Learning Dynamics ◽

Recent Developments

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Marketing Models for Internet Advertising

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_14 ◽

2017 ◽

pp. 431-462 ◽

Cited By ~ 6

Author(s):

Randolph E. Bucklin ◽

Paul R. Hoban

Keyword(s):

Internet Advertising ◽

Marketing Models

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Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_3 ◽

2017 ◽

pp. 79-116 ◽

Cited By ~ 2

Author(s):

Tingting Fan ◽

Peter N. Golder ◽

Donald R. Lehmann

Keyword(s):

Decision Making ◽

State Of The Art ◽

New Products ◽

Future Research ◽

Managerial Decision ◽

Research Directions ◽

Managerial Decision Making ◽

Future Research Directions

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Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_5 ◽

2017 ◽

pp. 143-165 ◽

Cited By ~ 5

Author(s):

Tammo H. A. Bijmolt ◽

Peter C. Verhoef

Keyword(s):

Loyalty Programs ◽

Research Challenges ◽

Emerging Trends

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Eye Movements During Search and Choice

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_11 ◽

2017 ◽

pp. 331-359 ◽

Cited By ~ 2

Author(s):

Ralf van der Lans ◽

Michel Wedel

Keyword(s):

Eye Movements

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Social Media Analytics

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_16 ◽

2017 ◽

pp. 483-504 ◽

Cited By ~ 2

Author(s):

Wendy W. Moe ◽

Oded Netzer ◽

David A. Schweidel

Keyword(s):

Social Media ◽

Social Media Analytics

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Models for the Financial-Performance Effects of Marketing

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-3-319-56941-3_4 ◽

2017 ◽

pp. 117-142 ◽

Cited By ~ 1

Author(s):

Dominique M. Hanssens ◽

Marnik G. Dekimpe

Keyword(s):

Financial Performance ◽

Performance Effects

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International Series in Operations Research & Management Science - Handbook of Marketing Decision ModelsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Marketing Decision Models: Progress and Perspectives

Marketing Models for the Life Sciences Industry

Business-Cycle Research in Marketing

Empirical Models of Learning Dynamics: A Survey of Recent Developments

Marketing Models for Internet Advertising

Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions

Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends

Eye Movements During Search and Choice

Social Media Analytics

Models for the Financial-Performance Effects of Marketing

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models
Latest Publications