Brand Value and the Factors Affecting It

2018 ◽  
pp. 391-401
Author(s):  
Margareta Nadanyiova ◽  
Jana Kliestikova
Keyword(s):  
Brand Value ◽  
Factors Affecting

scholarly journals FACTORS AFFECTING THE BRAND VALUE OF SOME PRIVATE ECONOMIC UNIVERSITIES IN HO CHI MINH CITY, VIETNAM

2020 ◽  
pp. 70-83
Author(s):  
Huu Tran Ai ◽  
Hong Mai Thi Dao ◽  
Chieu Pham Thi My
Keyword(s):  
Higher Education ◽  
Quality Assessment ◽  
Service Sector ◽  
Education Institution ◽  
Ho Chi Minh City ◽  
Brand Value ◽  
Factors Affecting ◽  
Brand Reputation ◽  
Buying Decisions

Branding is extremely important as it has long-term implications for all organizations. Concerns about branding have been initially raised in the field of tangible products and are now shifting towards the service sector. The arguments are: (1) The intangible nature of the service makes consumers rely more on branding to support quality assessment and reduce the risk of buying decisions; (2) Many types of services need to rely on brand reputation to attract customers such as healthcare, consulting, education. Higher education is a special type of service with its own characteristics: highly intangible contents, the affects on human minds, difficulties with assessing the quality, emphasis on prestige, the need to have specific conditions to use. The above characteristics make the brand of a training/education institution become very important when future learners are making their choice.

scholarly journals Factors affecting can Tho university’s brand value - approach from students

2021 ◽  
Vol 12 (2) ◽  
pp. 190-196
Author(s):  
Nguyen Quoc Nghi ◽  
Le Kim Thanh ◽  
Ngo Huynh Nhu
Keyword(s):  
Factor Analysis ◽  
Linear Regression ◽  
Exploratory Factor Analysis ◽  
Research Data ◽  
University Research ◽  
Brand Value ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Training Quality ◽  
The University

The study aims to identify factors influencing the brand value of Can Tho University. Research data were collected from 340 students studying at Can Tho University. By applying the exploratory factor analysis (EFA) and multivariate linear regression, the study has indicated factors putting positive impacts on Can Tho University's brand value. They are the university's reputation, training quality, graduate prospects, and alumni. In which, the training quality has the strongest influence on the brand value of the university.

scholarly journals Analysis of the Factors Affecting Brand Value of Iranian Futsal Premier League Clubs

2020 ◽  
Vol 8 (3) ◽  
pp. 0-0
Author(s):  
Amirmasoud Mohamadi Shamsabadi ◽  
Nima Majedi ◽  
Zahra Nobakht Ramezani ◽  
◽  
◽  
...  
Keyword(s):  
Brand Value ◽  
Factors Affecting ◽  
Premier League

scholarly journals Responsive manufacturing: creating competitive advantage through domestic and international sourcing practices

2021 ◽  
Author(s):  
Tarah Burke
Keyword(s):  
Competitive Advantage ◽  
Local Economy ◽  
Brand Value ◽  
Factors Affecting ◽  
Strategic Sourcing ◽  
Production Methods ◽  
Offshore Production ◽  
International Sourcing ◽  
Apparel Production ◽  
Responsive Manufacturing

This study analyzed factors affecting production choices and resulting benefits and challenges associated with apparel production sourcing. The research focused on sourcing strategies’ effect on competitive advantage. Data were gathered through interviews with production sourcing professionals in Canadian and U.S. apparel firms that use offshore, domestic, or combined offshore/domestic production methods. Findings indicate offshore production may result in lost time and profit due to lack of control, wasted materials, rising production and shipping costs, and decreased quality and consumer-perceived brand value. Localized manufacturing may increase firms’ competitive advantage through improved control of production processes; enhanced customization, adaptation, and response to consumer desire; increased perceived brand value; and reduced waste level, number of failed products, and markdowns. Strategic sourcing and smaller-scale, localized production also supports the local economy, thus creating apparel firms that are strategic, responsible, and profitable.

The antecedents and consequences of exporting cultural products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chih-Pin Lin ◽  
Tse-Ping Dong
Keyword(s):  
Rule Of Law ◽  
Place Branding ◽  
Brand Value ◽  
Cultural Products ◽  
Content Type ◽  
Factors Affecting ◽  
The Rule Of Law ◽  
Positive Effects ◽  
Nation Brand ◽  
Antecedents And Consequences

PurposeAlthough recent models of place branding have proposed culture as a crucial element in establishing a strong place or nation brand, the way in which cultural products influence the brand equity of other products from the same nation has not yet been studied. This study aims to argue that when a nation has strong legal institutions, as perceived by investors and managers, it offers fertile soil for cultivating cultural products that, when exported, can act as “cultural ambassadors,” promoting the country image in the minds of consumers and the value of the country's brands.Design/methodology/approachExports of cultural products are provided by UNESCO. Valuable brands are those that brand finance included in its global top 500 most valuable brands list. The rule of law is provided by the World Bank. Panel regression models are used.FindingsSupporting the hypotheses, exports of cultural products show positive effects on the value of brands from that country, and the rule of law shows positive effects on exports of cultural products.Practical implicationsPolicymakers could improve the brand value of local firms by promoting exports of cultural products. To do so, policymakers should initiate judicial reforms that strengthen the rule of law to protect contracts and property rights.Originality/valueThis study examines the hitherto underexplored effects that a country's cultural product exports have on the brand value of firms from that country. Most prior research has focused on factors affecting imports of cultural products.

scholarly journals Responsive manufacturing: creating competitive advantage through domestic and international sourcing practices

2021 ◽  
Author(s):  
Tarah Burke
Keyword(s):  
Competitive Advantage ◽  
Local Economy ◽  
Brand Value ◽  
Factors Affecting ◽  
Strategic Sourcing ◽  
Production Methods ◽  
Offshore Production ◽  
International Sourcing ◽  
Apparel Production ◽  
Responsive Manufacturing

This study analyzed factors affecting production choices and resulting benefits and challenges associated with apparel production sourcing. The research focused on sourcing strategies’ effect on competitive advantage. Data were gathered through interviews with production sourcing professionals in Canadian and U.S. apparel firms that use offshore, domestic, or combined offshore/domestic production methods. Findings indicate offshore production may result in lost time and profit due to lack of control, wasted materials, rising production and shipping costs, and decreased quality and consumer-perceived brand value. Localized manufacturing may increase firms’ competitive advantage through improved control of production processes; enhanced customization, adaptation, and response to consumer desire; increased perceived brand value; and reduced waste level, number of failed products, and markdowns. Strategic sourcing and smaller-scale, localized production also supports the local economy, thus creating apparel firms that are strategic, responsible, and profitable.

Progress In The Practical Application Of Automated Image Analysis To Tem Negatives

1977 ◽  
Vol 35 ◽  
pp. 214-217
Author(s):  
F. A. Heckman ◽  
E. Redman ◽  
J.E. Connolly
Keyword(s):  
Image Analysis ◽  
Image Quality ◽  
Exposure Time ◽  
Image Contrast ◽  
Automated Image Analysis ◽  
Practical Application ◽  
Factors Affecting ◽  
High Image Quality ◽  
Qualitative Evidence ◽  
Comprehensive Study

In our initial publication on this subject1) we reported results demonstrating that contrast is the most important factor in producing the high image quality required for reliable image analysis. We also listed the factors which enhance contrast in order of the experimentally determined magnitude of their effect. The two most powerful factors affecting image contrast attainable with sheet film are beam intensity and KV. At that time we had only qualitative evidence for the ranking of enhancing factors. Later we carried out the densitometric measurements which led to the results outlined below.Meaningful evaluations of the cause-effect relationships among the considerable number of variables in preparing EM negatives depend on doing things in a systematic way, varying only one parameter at a time. Unless otherwise noted, we adhered to the following procedure evolved during our comprehensive study:Philips EM-300; 30μ objective aperature; magnification 7000- 12000X, exposure time 1 second, anti-contamination device operating.

Factors affecting microstructural scale in liquid crystalline polymers

1990 ◽  
Vol 48 (4) ◽  
pp. 220-221
Author(s):  
Christine M. Dannels ◽  
Christopher Viney
Keyword(s):  
Liquid Crystalline ◽  
Liquid Crystalline Polymers ◽  
Factors Affecting ◽  
Crystalline Polymers ◽  
Thermal Expansion Coefficients ◽  
Low Thermal Expansion ◽  
Lower Viscosity ◽  
Fine Microstructure ◽  
Planar Orientation ◽  
Strength And Stiffness

Processing polymers from the liquid crystalline state offers several advantages compared to processing from conventional fluids. These include: better axial strength and stiffness in fibers, better planar orientation in films, lower viscosity during processing, low solidification shrinkage of injection moldings (thermotropic processing), and low thermal expansion coefficients. However, the compressive strength of the solid is disappointing. Previous efforts to improve this property have focussed on synthesizing stiffer molecules. The effect of microstructural scale has been overlooked, even though its relevance to the mechanical and physical properties of more traditional materials is well established. By analogy with the behavior of metals and ceramics, one would expect a fine microstructure (i..e. a high density of orientational defects) to be desirable.Also, because much microstructural detail in liquid crystalline polymers occurs on a scale close to the wavelength of light, light is scattered on passing through these materials.

Factors affecting dentist participation in a state Medicaid program

1990 ◽  
Vol 54 (11) ◽  
pp. 638-643 ◽  
Author(s):  
PC Damiano ◽  
ER Brown ◽  
JD Johnson ◽  
JP Scheetz
Keyword(s):  
Medicaid Program ◽  
Factors Affecting
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