scholarly journals Factors affecting can Tho university’s brand value - approach from students

2021 ◽  
Vol 12 (2) ◽  
pp. 190-196
Author(s):  
Nguyen Quoc Nghi ◽  
Le Kim Thanh ◽  
Ngo Huynh Nhu
Keyword(s):  
Factor Analysis ◽  
Linear Regression ◽  
Exploratory Factor Analysis ◽  
Research Data ◽  
University Research ◽  
Brand Value ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Training Quality ◽  
The University

The study aims to identify factors influencing the brand value of Can Tho University. Research data were collected from 340 students studying at Can Tho University. By applying the exploratory factor analysis (EFA) and multivariate linear regression, the study has indicated factors putting positive impacts on Can Tho University's brand value. They are the university's reputation, training quality, graduate prospects, and alumni. In which, the training quality has the strongest influence on the brand value of the university.

Factors Affecting Towards Green Purchase Behavior Among Young Consumers in India

2018 ◽  
pp. 183-210
Author(s):  
Nagendra Kumar Sharma ◽  
Gyaneshwar Singh Kushwaha
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Linear Regression ◽  
Exploratory Factor Analysis ◽  
Linear Regression Analysis ◽  
Measurement Instrument ◽  
Purchase Behavior ◽  
Green Product ◽  
Factors Affecting ◽  
Young Consumers

The objective of the chapter is to examine the factors that are essential for the green purchase behavior among the young consumers in India. The study consists of 343 young respondents, who were surveyed with the help of structured measurement instrument. The sample has been analyzed with the help of exploratory factor analysis and linear regression analysis. It was found in the study that the awareness towards the green product, attitude towards eco-labeling, and satisfaction via green products are significantly and positively linked to the green purchase behavior, whereas the attitude towards green pricing and ecologically concerned consumers are not associated with the green purchase behavior.

scholarly journals A Study on Factors Influencing Investment Decisions of Retail Investors in VUCA World

2021 ◽  
Vol 20 (1) ◽  
pp. 69-87
Author(s):  
Gowtham Ramkumar ◽  
S Chitra
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Investment Decision ◽  
Investment Decisions ◽  
Individual Investors ◽  
Factors Affecting ◽  
Statistical Measures ◽  
Factors Influencing ◽  
Retail Investors

In this paper, we seek to identify the factors influencing the investment decision of individual investors. Further, in the existing pandemic situation, which will cover the scope of the VUCA environment, it is important to understand the factors influencing investor’s investment decision. For this purpose, we used exploratory factor analysis to group the factors affecting an investor’s investment decision. Based on the findings, we identified four factors influencing investment preferences and the reliability of these factors are supported by strong statistical measures

scholarly journals Factors Impacting Customer Loyalty to LienVietPostBank, Binh Thuan Province

2021 ◽  
Vol 8 (10) ◽  
pp. 208-212
Author(s):  
Dong Ngoc Vuong Thai ◽  
Nguyen Quoc Nghi
Keyword(s):  
Factor Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Service Quality ◽  
Customer Service ◽  
Customer Loyalty ◽  
Research Data ◽  
Affecting Factors ◽  
Factors Affecting

The objective of this study is to determine factors affecting the loyalty of individual customers to LienVietPostBank Binh Thuan. Research data are collected from 395 individual customers who are recently using services at LienVietPostBank Binh Thuan. The study applies exploratory factor analysis and multivariate linear regression. The research results have proved that positive affecting factors to the loyalty of individual customers to LienVietPostBank Binh Thuan are reliability, responsiveness, assurance, sympathy, tangible facilities, the reasonableness of service charges, social responsibility, and customer satisfaction. In which, satisfaction and sympathy have the most influence on the loyalty of individual customers to LienVietPostBank Binh Thuan. Keywords: Loyalty, individual customer, service quality, LienVietPostBank Binh Thuan.

scholarly journals FACTORS AFFECTING USER SATISFACTION ON THE QUALITY OF IDENTITY CARD SERVICE IN SOC TRANG PROVINCE

2020 ◽  
Vol 1 (37) ◽  
pp. 24-33
Author(s):  
Thuan Van Le
Keyword(s):  
Factor Analysis ◽  
Linear Regression ◽  
Exploratory Factor Analysis ◽  
User Satisfaction ◽  
Viet Nam ◽  
Factors Affecting ◽  
Good Communication ◽  
Five Factors ◽  
Identity Card

This study aimed to identify the factors that influence user satisfaction on the quality of ID card service in Soc Trang Province. Cronbach’s Alpha, exploratory factor analysis and multivariate linear regression were utilized to analyze the data collected from direct interviews with 224 people using the ID card service by police in SocTrang Province, Viet Nam. The results of the study identified five factors that contributed to satisfaction, including adequate equipment; receiving recommendations and results; clear guidance; good communication with the officers; forms and procedures.

scholarly journals Factors affecting Human Resource Development of Mechanical Enterprises in Vietnam

2018 ◽  
Vol 12 (1) ◽  
pp. 1774-1782
Author(s):  
Vu Hong Van ◽  
Dinh Ngoc Lan
Keyword(s):  
Factor Analysis ◽  
Human Resource Development ◽  
Correlation Coefficient ◽  
Human Resource ◽  
Exploratory Factor Analysis ◽  
Resource Development ◽  
Learning Motivation ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Research Findings

The aim of this study is to determine factors influencing human resource development of mechanical enterprises in Vietnam. The 392 usable data were collected; the Exploratory Factor Analysis (EFA) and the model and hypotheses were tested with Pearson's Correlation Coefficient. The research findings indicated that four factors affecting human resource development of mechanical enterprises including (i) Technology, (ii) Learning Motivation, (iii) Learning Culture of the enterprise and (iv) Abilities of employees. Furthermore, recommendations are proposed to enhance human resource development in mechanical enterprises.

scholarly journals Factors affecting buying decision of Amalie lubricants in Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Canh Chi Hoang ◽  
Pham Quang Vinh
Keyword(s):  
Factor Analysis ◽  
Linear Regression ◽  
Regression Model ◽  
Exploratory Factor Analysis ◽  
Linear Regression Model ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha

This research aims to identify the important factors affecting the buying decision of Amalie lubricant of customers in Vietnam, by interviewing 200 customers. Cronbach’s alpha, exploratory factor analysis and linear regression model were used.The result shows that there are 5 factors affecting the buying decision of Amalie lubricant of customers in Vietnam: (1) Quality, (2) Suitable price, (3) The store where to buy, (4) Delivery, (5) Human rersource. This result expectedly helps the distributors of Amlie lubricant having the suitable selling solutions.

scholarly journals Investigating University Characteristics on Personality Traits

2021 ◽  
Vol 9 (1) ◽  
pp. 58-64
Author(s):  
Kullanun Sripongpun ◽  
Nattanan Saksamrit ◽  
Watcharapong Intarawong ◽  
Pattama Suriyakul Na Ayudhya
Keyword(s):  
Factor Analysis ◽  
Personality Traits ◽  
Exploratory Factor Analysis ◽  
Undergraduate Students ◽  
Brand Personality ◽  
Jel Classification ◽  
Student Perspective ◽  
Personality Factor ◽  
The University ◽  
Study Participants

Objective - This study aims to extend the brand personality concept by applying this concept to the organization, i.e., the university. Methodology/Technique – A questionnaire was designed based on Aaker (1997)’s 5 dimensions of brand personality scale to collect the data. 400 Thai undergraduate students of Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus participated in this study. Participants were first informed of the study description and instructed to think of a university as if it were a person and to rate on a five-point scale (1 = not at all descriptive, 5 = extremely descriptive). In the data analysis, descriptive statistics (mean and standard deviation) and exploratory factor analysis (EFA) were used. Finding – The results from the exploratory factor analysis (EFA) with a varimax rotation showed 5 factors of university personality. Factor 1 represents competence dimension having 10 items (successful, leader, technical, corporate, cool, hardworking, secure, spirited, confident and reliable). Factor 2 represents sophistication dimension which had 4 items (glamorous, good looking, smooth and upper class). Factor 3 represents ruggedness dimension which had 5 items (western, tough, masculine, rugged and outdoorsy). Factor 4 represents sincerity dimension which had 2 items (honest and sincere). The last factor was excitement dimension which had only 1 item, imaginative. Furthermore, according to student perspective, the majority of university personality dimensions of Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus was ruggedness dimension. Novelty – Research examining the dimensions of organization personality is still scant. To fill the gap, the current study was conducted to demonstrate how the brand personality concept was applicable when the organization was viewed as a brand. Therefore, it is a preliminary step toward such direction to extend and apply the brand personality concept to a new different area. Type of Paper: Empirical. JEL Classification: M10, M19. Keywords: University Personality; University Characteristics; Personality Traits; Brand Personality Concept. Reference to this paper should be made as follows: Sripongpun, K; Saksamrit, N; Intarawong, W; Ayudhya, P.S.N. (2021). Investigating University Characteristics on Personality Traits, GATR Global J. Bus. Soc. Sci. Review, 9(1): 58 – 64. https://doi.org/10.35609/gjbssr.2021.9.1(7)

scholarly journals Proposals for university promoting in QS rating based on the methods of statistical analysis

2020 ◽  
Vol 17 (1) ◽  
pp. 35-43
Author(s):  
A. A. Mikryukov ◽  
M. S. Gasparian ◽  
D. S. Karpov
Keyword(s):  
Factor Analysis ◽  
Statistical Analysis ◽  
Performance Indicators ◽  
Factor Model ◽  
Reference Group ◽  
Latent Factors ◽  
University Ranking ◽  
Factors Affecting ◽  
University Performance ◽  
The University

The purpose of the study. The purpose of the study is to develop scientifically based proposals to increase the university performance indicators in the international institutional rating QS to the required values, taking into account the presence of a combination of latent (hidden) factors, the degree of achievement of the set values of the basic indicators and, as a result, the university ranking level.Materials and methods. To achieve this goal, methods of statistical analysis (correlation-regression and factor analysis) were used, which made it possible to identify the degree of influence of latent factors on basic indicators and the main indicator (rating functional). During the study, the following tasks were solved: identification of latent factors affecting the basic indicators of the university, an assessment of their significance and degree of influence on the basic indicators, as well as their grouping. Based on the results of the correlation - regression and factor analysis, measures are formulated to achieve the specified values of the QS University institutional rating indicators.Results. An approach to solving the problem of providing conditions for achieving the required values of university performance indicators in the international institutional ranking QS using models developed based on the methods of correlation-regression and factor analysis is proposed. Estimates of the relationship of indicators and university ranking based on the methods of correlation and regression analysis are obtained. A comparative analysis of the results obtained at the universities of the reference group is made. The problem of identifying factors that influence the change in the values of indicators is solved; the degree of this influence is assessed. Based on the results obtained, reasonable proposals have been developed to achieve the required values of the basic indicators and the rating functional of the university.Conclusion. The results obtained in the course of the study made it possible to justify the measures necessary to solve the problem of achieving the specified performance indicators of the university. Based on the correlation model, correlation dependencies between the rating functional and basic indicators are obtained. Interpretation of the results of factor analysis allowed us to identify a set of factors that have a significant impact on the basic indicators. It is shown that measures to achieve the specified indicators must be carried out taking into account the revealed correlation dependencies between factors and basic indicators, as well as the interpretation results of the developed factor model.

scholarly journals People’s expectations in Ho Chi Minh City when buying over - the - counter drugs to self - treatment

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Nguyen Minh Ha ◽  
Nguyen The Hung
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Prescription Drugs ◽  
Quantitative Method ◽  
Information Behavior ◽  
Ho Chi Minh City ◽  
Over The Counter ◽  
Factors Affecting ◽  
Otc Drugs ◽  
Common Diseases

This objective is to study determinants of people’s expectation in Ho Chi Minh city when buying over – the counter drugs to self – treatment. With a directly surveyed dataset of 403 citizens over 18 years old who purchased medicines for self-treatment, and using the quantitative method by exploratory factor analysis (EFA), the study found factors affecting people’s expectations when buying over – the – counter (OTC) drugs to heal themselves are past purchase and use of non-prescription drugs, experience treating common diseases with OTC drugs, seeking information behavior when intending buying non-prescription drugs, the impression of the-over-counter medications and the impression of pharmacist at pharmacy by Ho Chi Minh city (HCMC) citizens.

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