Estimation of the Smartphone User’ Satisfaction and Customer Intention on the Social Networking Service

2018 ◽  
pp. 262-271
Author(s):  
Young-Hee Lee ◽  
Ryang-Hee Kim
Keyword(s):  
Social Networking ◽  
User Satisfaction ◽  
Social Networking Service ◽  
The Social

EXPRESSION OF SOCIAL DIMENSION: THE DISTRIBUTION OF SOCIAL NETWORKING SERVICES FACEBOOK AND INSTAGRAM IN TERNOPIL REGION

2021 ◽  
Vol 50 (1) ◽  
pp. 76-85
Author(s):  
Serhii Puhach
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Information And Communication Technologies ◽  
Mobile Communications ◽  
Penetration Rate ◽  
Local Level ◽  
Social Networking Service ◽  
Important Indicator ◽  
Social Networking Services ◽  
The Social

The intensive development of new information and communication technologies (ICT) has led to major changes in society. The widespread use of smartphones and mobile communications has allowed today to create new programs and services to improve human life. This development changes the established habits of human communication, the relationship between society and the environment. A social networking service (SNS) is a service (on a website or through a mobile application) that allows users to share a personal profile and establish contacts with other users. Social networking services affect the territorial organization of society and can be used for the development of both settlements and entire territories to make their development more sustainable and balanced. The study of social networking services is currently on the rise. The joint efforts of many sciences (sociology, psychology, geography, mathematics, statistics, computer science, etc.) are needed to understand the subject essence of the phenomenon and to analyze data. Approaches to the study of social networking services can be divided into three large groups: 1) in terms of human relations and relationships; 2) in terms of content distributed on the network; 3) in terms of spatial aspects of the functioning of the social network. In Ukraine, there are no detailed studies of the spatial aspects of the spread of social networking services at the local level. In the Ternopil region, there is a pattern of concentration of the majority of Facebook and Instagram users in the largest cities, namely Ternopil, Chortkiv, Berezhany, Kremenets. Buchach, Borshchiv, Zalishchyky, Terebovlya, and Shumsk districts stand out among the districts by the number of users. An important indicator that characterizes the spread of social networking services is the penetration rate of the social network, which is calculated as the ratio of the number of users in a certain territory to the population living in it. Cities of regional subordination differ in terms of the penetration rate of SNS. The highest values were observed in Chortkiv, Ternopil, Kremenets cities. The penetration rate of social networking services in the administrative districts of Ternopil region is much lower. A relatively high rate (over 30%) was recorded in Buchach, Berezhany and Shumsk districts. Extremely low penetration rate (less than 5%) is in Zbarazh, Chortkiv, Zboriv districts which are adjacent to the cities of regional subordination. The social networking service Instagram is inferior to Facebook in level of development, and its main users are mainly young people. However, in the territories where the rate of Facebook penetration is the lowest in the region (Ternopil, Zbarazh, Chortkiv, Zboriv districts), the predominance of Instagram is noted. Thus, the main patterns of spatial distribution of SNS’ Facebook and Instagram in Ternopil region are: concentration of users in the largest cities, especially in the regional center Ternopil City (half of Facebook and Instagram users in the region); the number of users is proportional to the population in the territorial unit; small number of users and low penetration rate of the SNS’ in the administrative districts adjacent to the cities of regional subordination Ternopil and Chortkiv; among administrative districts, higher indicators of social network development are typical for northern and southern districts in comparison with central ones. Key words: social networking service (SNS), penetration rate of the SNS, Facebook, Instagram, Ternopil region.

scholarly journals The social networking service “Niconico Douga” as a virtual self-access learning space: An analysis of the language learning history of a Japanese language learner from Hong Kong ニコニコ動画が持つバーチャルなセルフアクセスラーニングスペースとしての機能に関する考察～香港出身の日本語学習者の言語学習史をもとに～

2018 ◽  
pp. 179-195
Author(s):  
Yoshio Nakai
Keyword(s):  
Social Networking ◽  
Language Learning ◽  
Community Of Practice ◽  
Language Learner ◽  
Japanese Language ◽  
Social Networking Service ◽  
Learning Space ◽  
Learning History ◽  
Virtual Self ◽  
The Social

This article explores a language learning experience of a JFL (Japanese as a Foreign language) learner from Hong Kong who uses the social networking service “Niconico Douga”. An analysis of her language learning history revealed that she not only utilized Niconico Douga as a resource bank for learning Japanese, but also that it functioned as a virtual self-access learning space. She learned Japanese language through watching and broadcasting live videos of playing computer games. Niconico Douga acts as a community of practice consisting of people who want to share and exchange information about playing digital games. She acquired Japanese language through practicing in the community of practice that allowed her to participate freely in special interest groups for playing digital games which offered the role models supporting her practice of broadcasting live videos of playing games. The features of Niconico Douga have a great potential for learning Japanese autonomously due to its accessibility and availability of resources. 本稿は、香港出身の日本語学習者Aさん（仮名）が行ったJFL環境下で独学による日本語学習に関する論考である。Aさんは香港では学校などでのフォーマルな日本語教育を受けた経験がなく、日本語に興味を持った中学生のころからニコニコ動画にアップロードされているゲームの実況動画やその生放送を用いて自力で日本語を学んできた。Aさんはゲームを楽しむ、あるいは攻略方法を知るという目的を持った人たちが集まる実況動画や生放送の中から自身に合ったものを選択し、そこでのやり取りを理解してコメントを発信したり、Aさん自身がゲーム実況の生放送をしたりすることを通して日本語を学んできた。Aさんにとって、ニコニコ動画という場は、ゲームに関する実践を通して日本語が学べる実践共同体であると同時に、自身の目的や日本語レベルに合った動画や生放送が見られる保管庫でもあるバーチャルなセルフアクセスラーニングスペースとして機能していたことが分かった。

A Study of the Satisfaction on the Social Networking Service Cognition to Personality Traits

2013 ◽  
Vol 14 (2) ◽  
pp. 263-285
Author(s):  
Do-Seong Woo ◽  
WangJin Yoo ◽  
Jongbeom Moon
Keyword(s):  
Social Networking ◽  
Personality Traits ◽  
Social Networking Service ◽  
The Social

Analysis of Success Factors in Social Networking Website Development

2011 ◽  
pp. 103-121
Author(s):  
Zanita Zahari ◽  
Eric Pardede
Keyword(s):  
Social Networking ◽  
User Satisfaction ◽  
Social Networking Sites ◽  
Success Factors ◽  
Agile Development ◽  
Successful Implementation ◽  
Website Development ◽  
The Social ◽  
Social Networking Website ◽  
Analytical Tools

The popularity and rapid growth of social networking sites is undeniable. However, it is hard to guarantee the success and sustainability of these sites. This study will focus on identifying the key success factors for each phase in agile iteration development for social networks. A qualitative and quantitative analysis was adopted using web analytical tools to gather and measure these success factors. A comparative study between popular and unpopular social networking was undertaken to gather realistic data. Results reveal that determinants of success for agile development phases include: goal setting, developing brand image, quality content, trust building, user-centered design, technology and client server platform, service quality, user satisfaction and stability. The successful implementation of these factors will benefit developers and users in order to achieve the success and survival of the social networking website development.

Improving the use of Instagram promotion tools as a way to solve small business problems

2021 ◽  
Vol 14 (1) ◽  
pp. 107-120
Author(s):  
Yanina Yu. SOKOLENKO
Keyword(s):  
Social Network ◽  
Small Business ◽  
Social Networking ◽  
Small Businesses ◽  
Logical Analysis ◽  
Practical Application ◽  
Visual Content ◽  
Social Networking Service ◽  
The Social

Subject. Instagram is one of the most promising social platforms for business promotion. It enables to publish and consume visual content that is perceived faster than text by users, and, therefore, to use promotional tools as a solution to problems faced by small businesses. Objectives. The study aims at comprehensive research on improving the use of Instagram promotion tools as a way to solve small business problems, and formulation of recommendations. Methods. The study rests on methods of logical analysis, induction and deduction, comparison and generalization. Results. I consider the features and benefits of using Instagram, the role of this social networking service from a commercial standpoint. The paper presents recommendations that can be used by small businesses for their promotion. Furthermore, it shows how to support the social network in the context of the pandemic, which provoked a crisis of small and medium-sized businesses. Conclusions. The offered recommendations can be considered by small businesses as a practical application, which will eventually increase the efficiency of their activities.

Sign in / Sign up

Export Citation Format

Share Document