A Study of the Impact of Personality Traits on Social Networking Service Attitude and User Satisfaction

Background: The rapid development of Social Networking Service (SNS) all over the world has changed everyone's life, of course, China is no exception. At the same time, the possible depression caused by SNS has attracted the attention of academia, but there is little research on the impact of age heterogeneity, especially in China. Objectives: The aim of this study was to further explore the effects of SNS and some factors on depression and to find the differences in these relationships between different age groups. Methods: Based on the data of the tracking interview of China Family Panel Studies (CFPS) in 2018 (N= 8,666), this study analyzed the relationship between SNS and depression in China and considered the heterogeneous influence in different age groups and other factors (gender, living in urban or rural, household registration, income, cognitive ability, years of education, health, relationship status, CPC membership, religion, social status, popularity). The theoretical basis of age stages is from Erikson’s Eight Stages of Development. Results: (1) The multiple regression analysis revealed that the depression was positively correlated with SNS dependence, on the whole. However, this effect was not always significant in every age group, and it was most positive at the ages of 16-18. (2) The depression was negatively correlated with health and popularity at all levels of age. (3) The depression appeared obviously gender difference, and it was intensifying by increasing age. (4) For the whole sample, the effects of income, cognitive ability, relationship status and social status on depression were significant, however, the situation was different for each individual age group in this article. (5) The mitigate of religious beliefs on depression was significant only at ages 41-65, and the coefficient was unstable. (6) The effects of years of education, living in urban or rural, household registration, CPC membership on depression were not significant in this study. Conclusion: The impact of SNS on depression was more significant among young people, especially adolescents. A bad situation of health or popularity could increase the risk of depression. Females were more prone to depression. There were different influences of income, cognitive ability, social status, relationship status and religion on depression in different age groups.

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Examining user satisfaction and stickiness in social networking sites from a technology affordance lens: uncovering the moderating effect of user experience

Industrial Management & Data Systems ◽

10.1108/imds-11-2019-0614 ◽

2020 ◽

Vol 120 (7) ◽

pp. 1331-1360 ◽

Cited By ~ 2

Author(s):

Zhen Shao ◽

Lin Zhang ◽

Kuanchin Chen ◽

Chenliang Zhang

Keyword(s):

Social Networking ◽

User Experience ◽

User Satisfaction ◽

Social Networking Sites ◽

Moderating Effect ◽

Equation Modeling ◽

Research Model ◽

Content Type ◽

Technology Affordance ◽

The Impact

PurposeThe aim of this study is to explore, identify and understand the impact of technology affordance in the context of social networking sites (SNSs). Moreover, this study incorporates user experience as a moderator, in order to explore behavioral differences between veterans (high-experience users) and newbies (low-experience users).Design/methodology/approachA research model was developed to examine the influences of three technology affordances: interactivity, information and navigation on user satisfaction and SNS stickiness. Totally 266 data were collected from a famous college in China using an online survey, and structural equation modeling technique was used to examine the proposed research model.FindingsThe empirical research findings indicated that the three technology affordance attributes exhibited different degrees of influence on user satisfaction, which in turn facilitated SNS stickiness. Particularly, high-experience users were more likely influenced by interactivity and information affordances, while low-experience users are more susceptible to navigation affordance.Practical implicationsThis study can provide guidelines to the platform administrators to design SNSs from the aspects of interactivity, information and navigation attributes and pay attention to the preference differences between high-experience users and low-experience users.Originality/valueThis study uncovers the significant antecedents of SNS stickiness from a technology affordance lens and reveals the moderating effect of user experience on the relationship between three technology affordance attributes and satisfaction.

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Short History of Social Networking and Its Far-Reaching Impact

Advanced Methodologies and Technologies in Media and Communications - Advances in Multimedia and Interactive Technologies ◽

10.4018/978-1-5225-7601-3.ch041 ◽

2019 ◽

pp. 511-521

Author(s):

Liguo Yu

Keyword(s):

Social Networking ◽

Social Relations ◽

Service Providers ◽

Future Trends ◽

Social Networking Service ◽

Potential Development ◽

New Business ◽

History Of ◽

Impact Of Technology ◽

The Impact

This chapter describes the evolution of social networking together with its supporting technologies. Most popular social networking service providers, such as Facebook, Tencent, Twitter, and Sina Weibo are described with their market and financial data. The new business and new social relations built on social networking platforms are introduced and their impacts are discussed. The future trends of social networking are also illustrated based on the potential development of related emerging technologies. The objective of this chapter is to help readers understand the impact of technology on the functioning, evolution, and variation of socializations.

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Personalization Online

Handbook of Research on Politics in the Computer Age - Advances in Human and Social Aspects of Technology ◽

10.4018/978-1-7998-0377-5.ch008 ◽

2020 ◽

pp. 127-148

Author(s):

Tom Carlson ◽

Kim Strandberg ◽

Göran Djupsund

Keyword(s):

Social Media ◽

Social Networking ◽

Personality Traits ◽

Social Networking Sites ◽

Party Leader ◽

Election Campaign ◽

Party Leaders ◽

Making Sense ◽

The Impact ◽

Positive Effect

Research on the increasing importance of party leaders in elections has observed that party leaders maintain personal websites, blogs, and social networking sites in order to personalize the image of themselves by mixing personal and professional matters. This chapter examines whether these efforts affect the party leader character impressions by voters in a positive way. The chapter presents two experiments that examine the impact of exposure to authentic personal websites and, as a form of social media, blogs of party leaders on voters' perceptions regarding various traits of party leaders during a Finnish election campaign. The findings are mixed. The perception of one leader was significantly enhanced by exposure to his website as well as his blog. Moreover, exposure to the blog by this politician resulted in an enhanced assessment of his personality traits whereas exposure to his website had positive effect on the evaluation of his professional traits. In making sense of the findings, web and social media approaches, and participant expectancies are discussed.

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Understanding how retweets influence the behaviors of social networking service users via agent-based simulation

Computational Social Networks ◽

10.1186/s40649-021-00099-8 ◽

2021 ◽

Vol 8 (1) ◽

Author(s):

Yizhou Yan ◽

Fujio Toriumi ◽

Toshiharu Sugawara

Keyword(s):

Social Media ◽

Social Networking ◽

User Behavior ◽

Network Services ◽

Game Model ◽

Service Model ◽

Social Networking Service ◽

Agent Based ◽

Simulation Based ◽

The Impact

AbstractThe retweet is a characteristic mechanism of several social network services/social media, such as Facebook, Twitter, and Weibo. By retweeting tweet, users can share an article with their friends and followers. However, it is not clear how retweets affect the dominant behaviors of users. Therefore, this study investigates the impact of retweets on the behavior of social media users from the perspective of networked game theory, and how the existence of the retweet mechanism in social media promotes or reduces the willingness of users to post and comment on articles. To address these issues, we propose the retweet reward game model and quote tweet reward game model by adding the retweet and quote tweet mechanisms to a relatively simple social networking service model known as the reward game. Subsequently, we conduct simulation-based experiments to understand the influence of retweets on the user behavior on various networks. It is demonstrated that users will be more willing to post new articles with a retweet mechanism, and quote retweets are more beneficial to users, as users can expect to spread their information and their own comments on already posted articles.

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