Design of Proton Therapy Procedure Based on Service Design Theory

2018 ◽  
pp. 439-450
Author(s):  
Xinxiong Liu ◽  
Wanru Wang
Keyword(s):  
Proton Therapy ◽  
Design Theory ◽  
Service Design

scholarly journals Accessibility and transportation: a spatial analysis of Go Transit

2021 ◽  
Author(s):  
Samantha Campana
Keyword(s):  
Spatial Analysis ◽  
Observational Study ◽  
Physical Disability ◽  
Design Theory ◽  
Qualitative Data ◽  
Service Design ◽  
Social Implications ◽  
Major Research ◽  
Social Separation

This major research paper presents a spatial analysis of GO Transit’s accessibility coach and explores accessibility and transportation using service design theory. Social implications are also investigated in order to understand the communication of spaces for those with physical disability. There are three guiding questions in this case study, which are: (1) How is the GO Train passenger carrier car designed for able and disabled riders? (2) What kinds of choices are available to able and disabled riders while using the GO Train’s accessibility coach? (3) What implications do these choices and affordances suggest about the separation of able and disabled riders? To address these questions, an observational study of the accessibility coach was conducted. The data collected yielded qualitative data that was then analyzed using concepts informed by service design theory, accessibility scholarship and social separation concepts. The findings of this study indicate that.

scholarly journals Accessibility and transportation: a spatial analysis of Go Transit

2021 ◽  
Author(s):  
Samantha Campana
Keyword(s):  
Spatial Analysis ◽  
Observational Study ◽  
Physical Disability ◽  
Design Theory ◽  
Qualitative Data ◽  
Service Design ◽  
Social Implications ◽  
Major Research ◽  
Social Separation

This major research paper presents a spatial analysis of GO Transit’s accessibility coach and explores accessibility and transportation using service design theory. Social implications are also investigated in order to understand the communication of spaces for those with physical disability. There are three guiding questions in this case study, which are: (1) How is the GO Train passenger carrier car designed for able and disabled riders? (2) What kinds of choices are available to able and disabled riders while using the GO Train’s accessibility coach? (3) What implications do these choices and affordances suggest about the separation of able and disabled riders? To address these questions, an observational study of the accessibility coach was conducted. The data collected yielded qualitative data that was then analyzed using concepts informed by service design theory, accessibility scholarship and social separation concepts. The findings of this study indicate that.

scholarly journals Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data

2020 ◽  
Vol 179 ◽  
pp. 02014
Author(s):  
Li Zhe ◽  
Liu Xueyan ◽  
Tian Huan
Keyword(s):  
Big Data ◽  
Design Theory ◽  
Social Economy ◽  
Service Design ◽  
Design Model ◽  
Luxury Brands ◽  
Brand Competitiveness ◽  
Internet Information ◽  
Marketing Service ◽  
Marketing Methods

With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era. Based on this, the purpose of this article is to use service design to improve the precise marketing strategy of luxury brands, and to study the current situation of luxury brands marketing and service design theory in the era of big data. Combining the existing research results of service design with the unique attributes of luxury brands marketing, by establishing the implementation path and theoretical model of introducing service design into luxury brands marketing, verifying the important role of service design in luxury brands marketing, and from this put forward the design model and feasibility strategies of marketing services for luxury brands.

scholarly journals Designing to Serve: an Examination of WestJet's Domestic Check-in Space

2021 ◽  
Author(s):  
Jaime Stopa
Keyword(s):  
Design Theory ◽  
Research Question ◽  
Service Design ◽  
Customer Behavior ◽  
The Self ◽  
Central Research ◽  
Major Research ◽  
Strategic Objectives ◽  
Decision Points ◽  
Self Service

My major research paper (MRP) focuses on the service design of WestJet’s domestic check-in space at Toronto International Pearson Airport. In the context of this micro space, service design refers to all of the touch points or points of contact between the customer and the organization designed into this space. This includes anything that communicates with the customer in this space to direct their behavior. My central research question is: how does the service design of the domestic check-in space at WestJet affect customer behavior? In exploring this question, I examined two main aspects: (1) service design and (2) customer behavior. Service design theory is concerned with managing customers’ experience of service quality through the design of services. I observed how customers experienced the service design of the check-in space through their visible behaviors and reconstructed a service blueprint or map of each step in the check-in service with which to track these behaviors. This allowed me to identify variances between customers’ actual behaviors and the desired customer behaviors in the check-in space. I also conducted a series of interviews with select WestJet employees to understand the service objectives of the check-in space and the strategic objectives of the organization. An analysis of the self-service route of the check-in space indicates that some sub-touch points are not positioned at natural decision points for customers. This is despite the fact that the sub-touch points are designed to supply customers with information to make decisions at each major touch point in the check-in service. Consequently, actual customer behaviors vary from WestJet’s desired customer behaviors in the self-service route of the check-in space. These findings suggest that there are nuisances in the design of the check-in service that are impeding WestJet’s service objectives and resulting in inconsistent and potentially confusing customer experiences.

scholarly journals Service Ecosystem Design: Propositions, Process Model, and Future Research Agenda

2020 ◽  
pp. 109467052095253 ◽  
Author(s):  
Josina Vink ◽  
Kaisa Koskela-Huotari ◽  
Bård Tronvoll ◽  
Bo Edvardsson ◽  
Katarina Wetter-Edman
Keyword(s):  
Design Theory ◽  
Process Model ◽  
Service Design ◽  
Building Blocks ◽  
Service Systems ◽  
Future Research ◽  
Future Research Agenda ◽  
Term Change ◽  
Service Ecosystem

While service design has been highlighted as a promising approach for driving innovation, there are often struggles in realizing lasting change in practice. The issues with long-term implementation reveal a reductionist view of service design that ignores the institutional arrangements and other interdependencies that influence design efforts within multi-actor service systems. The purpose of this article is to build a systemic understanding of service design to inform actors’ efforts aimed at intentional, long-term change in service systems. To achieve this aim, we inform the conceptual building blocks of service design by applying service-dominant logic’s service ecosystems perspective. Through this process, we develop four core propositions and a multilevel process model of service ecosystem design. The conceptualization of service ecosystem design advances service design theory by illuminating previously taken for granted aspects; explaining how intentional, long-term change emerges; and expanding the scope of service design beyond projects. Furthermore, this research offers a foundation for future research on service design that involves extending the systemic conceptualization of service design, conducting more holistic empirical investigations, and developing practical methods and approaches for the embedded, collective processes of designing.

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