In Search of Search Engine Marketing Strategy Amongst SME’s in Ireland

2009 ◽  
pp. 113-124 ◽  
Author(s):  
Chris Barry ◽  
Debbie Charleton
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Search Engine Marketing

scholarly journals Search Engine Strategy Report Case Study University of Dundee

2021 ◽  
Vol 17 (1) ◽  
pp. 27
Author(s):  
Nawaf H. Alqahtani ◽  
Tahani H. Alqahtani
Keyword(s):  
United Kingdom ◽  
Marketing Strategy ◽  
Search Engine ◽  
The Internet ◽  
Search Engine Marketing ◽  
Related Target ◽  
The United Kingdom ◽  
Google Search ◽  
Potential Customers

It is normal for any organization to have an online attendance on the Internet. With the continued rise of the internet and the growing importance of websites, it has become increasingly difficult for websites trying to reach potential customers/visitors to achieve visibility. Around 4 million new websites appear online every month in Google search engine platform. As a result of this astonishing rise, it has become more difficult for websites to remain visible among the competing sites without using the optimal available search engine tools. In this study, there is one case study from the United Kingdom that was selected to explore this subject. The research considered how University of Dundee could implement Search Engine Optimization (SEO) and paid listings such as Pay Per Click (PPC) to their website. The recommendations of this research can be used to guide the marketers how to improve the visibility of their website to the related target audience. In turn allowing marketers to more accurately determine their choice of an optimal search engine marketing strategy.

scholarly journals A Conceptual Paradigm For Internet And Search Engine Marketing

2011 ◽  
Vol 24 (4) ◽  
Author(s):  
Alyssa Ashley ◽  
Michael V. Laric ◽  
Peter M. Lynagh ◽  
Craig A. Vollmer
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Market Share ◽  
Evolutionary Process ◽  
Online Marketing ◽  
The Internet ◽  
Communication Industry ◽  
Search Engine Marketing ◽  
Marketing Managers

The Internet continues to affect the relationships between business and their customers, and companies must adjust their online marketing strategy, if they want to increase revenues and market share, respectively. The emergence of the Internet over the last decade has had a major impact on the communication industry. The Internet is constantly evolving and is continually undergoing a rapid evolutionary process in both capabilities and uses. Marketing managers have begun to direct their focus and resources towards the Internet in an attempt to capture and garner new consumers. The Internet has forever changed the customer purchasing experience, and companies must alter their online marketing strategy, if they want to increase revenues and market share, respectively.

Search Engine Marketing Strategies

2019 ◽  
pp. 463-485 ◽  
Author(s):  
Andrej Miklosik
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Search Engine Marketing ◽  
Rich Content

Ensuring search engine visibility is one of the key tasks of marketers nowadays. Besides regular organic results, other forms of rich content results appear on Google including the Google Answer Box. In this chapter, the author analyzes the factors that determine the chance of a website being excerpted in the Google Answer Box. Moreover, he uses a simulation to examine the most probable weights of three factors on the final rankings within the search engine results page. The created framework for constructing the assessment of factors can be used to develop similar models for different niches and keywords and utilized by organizations from various sectors. Adopting these findings by organizations and including them in their content and marketing strategy will have a positive impact on search visibility and thus translate to efficiency of marketing campaigns.

Search Engine Marketing - Entwicklungsperspektiven für das Marketingcontrolling

Controlling ◽  
2011 ◽  
Vol 23 (12) ◽  
pp. 650-656
Author(s):  
Vera Roggenbuck ◽  
Hendrik Finger ◽  
Anja Kolburg
Keyword(s):  
Search Engine ◽  
Search Engine Marketing
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