Role of Process Modeling in Software Service Design

The purpose of this article is to explore the role of the future technology such as mesh apps in the process of value co-creation from the service-dominant logic perspective, and how mesh apps can help users complete the activities and gain value. By reviewing the extant literature, this study proposes a conceptual framework which describes technology as a supportive role in helping users accomplish their tasks and co-create value. Moreover, it also proposes the technology-driven service design thinking in that technology triggers the service design process by detecting the actual behavior of activity engagement and provides information services and/or other necessary operand resources. Technology-driven service design tends to disregard beneficiaries' evaluation of the value created from the previous task accomplishment when it determines what operand resources will be provided in assistance with the next task engagement. Such design thinking without regard to the human's knowledge and previous experiences is expected to limit the value created by such future technology.

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The role of service design leadership in creating added customer value

Innovating for Trust ◽

10.4337/9781785369483.00024 ◽

2017 ◽

pp. 230-244

Author(s):

Judith Gloppen ◽

Annita Fjuk ◽

Simon Clatworthy

Keyword(s):

Customer Value ◽

Service Design

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Upframing Service Design and Innovation for Research Impact

Journal of Service Research ◽

10.1177/1094670517746780 ◽

2017 ◽

Vol 21 (1) ◽

pp. 3-16 ◽

Cited By ~ 63

Author(s):

Lia Patrício ◽

Anders Gustafsson ◽

Raymond Fisk

Keyword(s):

Design Thinking ◽

Service Design ◽

Research Impact ◽

Well Being ◽

Service Research ◽

Future Research ◽

Multiple Perspectives ◽

Future Research Agenda ◽

Societal Actors

Service design and innovation are receiving greater attention from the service research community because they play crucial roles in creating new forms of value cocreation with customers, organizations, and societal actors in general. Service innovation involves a new process or service offering that creates value for one or more actors in a service network. Service design brings new service ideas to life through a human-centered and holistic design thinking approach. However, service design and innovation build on dispersed multidisciplinary contributions that are still poorly understood. The special issue that follows offers important contributions through the examination of service design and innovation literature, the links between service design and innovation, the role of customers in service design and innovation, and service design and innovation for well-being. Building on these contributions, this article develops a future research agenda in three areas: (1) reinforcing and expanding the foundations of service design and innovation by integrating multiple perspectives and methods; (2) advancing service design and innovation by improving the connection between the two areas, deepening actor involvement, and leveraging the role of technology; and (3) upframing service design and innovation to strengthen research impact by innovating complex value networks and service ecosystems and by building a cornerstone for transformative service research.

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Human Resource Projects

Journal of Management and Science ◽

10.26524/jms.2013.67 ◽

2013 ◽

Vol 1 (4) ◽

pp. 497-500

Author(s):

ITM-OM Team Three ◽

Shahryar Sorooshian ◽

Noor Azlinna Binti Azizan

Keyword(s):

Resource Management ◽

Human Resource Management ◽

Human Resource ◽

Operations Management ◽

Service Design ◽

Review Article ◽

Undergraduate Programs

This letter is a review article to study basics human resource management, for a class activity in Operations management tutorial under University Malaysia Pahang Undergraduate Programs. In this paper a team of students as their tutorial work studied researches to find what the role of manager of good and service design is.

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The role of service design practices in enabling and embedding the servitization transition

Conference Proceedings of the Academy for Design Innovation Management ◽

10.33114/adim.2017.140 ◽

2019 ◽

Vol 1 (1) ◽

Author(s):

Christine DE LILLE ◽

Giulia CALABRETTA ◽

Caroline BECK

Keyword(s):

Development Process ◽

Service Design ◽

Successful Implementation ◽

Service Orientation ◽

Experience Economy ◽

Design Practices ◽

Service Oriented ◽

Multiple Case ◽

Multiple Case Studies

An increasing number of companies are embracing the transition from a product focus to a service focus in their offering in order to face the challenges of the experience economy. However such transition (i.e., servitization) is challenging, since it requires companies to change both their processes and their mindset. In this paper we propose service design practices as an effective approach for overcoming the challenges of servitization and for achieving such a multi-layered transformation. By means of expert interviews, ethnography and multiple case studies, we empirically show how service design professionals guide companies towards a sustainable adoption of service orientation and successful implementation of service innovations. Specifically, we describe and exemplify a set of practices through which service design professionals establish a service-oriented mindset, introduce a service-specific development process, and a create widespread commitment to the servitization transition

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Transitioning Service Design within Government: An exploration of how the role of Service Design within Central Government agencies might benefit from Transition Design as a key artbiter of social change

10.26686/wgtn.14113001.v1 ◽

2021 ◽

Author(s):

Logan Westwater

Keyword(s):

New Zealand ◽

Central Government ◽

Service Design ◽

Government Agencies ◽

Economic Issues ◽

Social And Environmental Change ◽

Central Government Agencies ◽

Sustainable Futures ◽

Emergent Design

This research considers how Transition Design, an emergent design provocation, could be used to grow the role of Service Design within New Zealand Central Government. Leading this investigation is the assertion that currently within Central Government agencies a re-evaluation and re- scoping of the contributions that Service Design can make towards the resolution, mitigation or navigation of the complex social, cultural, political and economic issues these agencies now face is required. This study also asserts that Service Design could play a more impactful role within Central Government as an arbiter of change. To achieve this, the role of Service Design needs to be redefined and service designers’ skills recalibrated. This research considers how Transition Design could be used to achieve this aim. Transition Design, as a provocation not a manifesto, challenges the existing paradigms which characterise Service Design and illuminates radical pathways for societal transitions to more sustainable futures. This study identifies opportunities within New Zealand Central Government structures, systems and processes to use Transition Design as a model to challenge existing modes and having done so, enable more radical social and environmental change. A critical component of this research is a series of interviews conducted with Service Design practitioners currently working within or alongside New Zealand Central Government. These interviews were analysed and used to help define areas or stages of Service Design that TransitionDesign interventions could be tested against. Importantly, these interviews also served to develop new models that illustrated areas in which Transition Design methods or ideologies could be applied within the Central Government context. A second round of interviews critiqued the practical application of Transition Design within current and towards future Service Design practice. Having identified many of the key barriers currently limiting the effectiveness of Service Design and service designers working within Central Government, this research posits that the provocations exhibited within Transition Design will go a long way to enabling the expansion of both Service Design’s role and service designer’s capacities, capabilities in the resolution, mitigation and navigation of the complex social, cultural, political and economic issues that need to be addressed by New Zealand Central Government.

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Service Design Creating Value for Industrial Corporates through AI Proofs of Concept

Conference Proceedings of the Academy for Design Innovation Management ◽

10.33114/adim.2019.08.322 ◽

2019 ◽

Vol 2 (1) ◽

Author(s):

Essi KUURE ◽

Titta JYLKÄS ◽

Satu MIETTINEN

Keyword(s):

Artificial Intelligence ◽

Case Studies ◽

Service Design ◽

Service Development ◽

Proof Of Concept ◽

New Ways Of Working ◽

Technological Advances ◽

Industrial Service ◽

Industrial Context

The field of service design has set practices that are useful during servitization transformations intended to help businesses respond to customers’ rising expectations regarding the value of the service experience itself. As businesses increasingly pursue service development alongside product development, they need new ways of working and of evaluating solutions. Simultaneously, technological advances open avenues to new services and ways of interacting with customers. This paper draws on two workshop case studies of artificial intelligence (AI) assistant projects to examine service design in the industrial context. Through these case studies, the paper illustrates how proof of concept (PoC) is used at different project stages and explores how service design can support creation of PoCs in large industrial corporate contexts. The findings reveal the aspects of PoC as embodied experiencing of intangible AI concepts, the creation of PoCs through conversations, and the role of PoCs in industrial service design process.

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