Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.
An Empirical Study on Factors Affecting Users of Health Social Networking Sites in Loyalty and Continuing Usage Intentions
