Factors Affecting Intention to Use in Social Networking Sites: An Empirical Study on Thai Society

2010 ◽  
pp. 43-52 ◽  
Author(s):  
Rath Jairak ◽  
Napath Sahakhunchai ◽  
Kallaya Jairak ◽  
Prasong Praneetpolgrang
Keyword(s):  
Empirical Study ◽  
Social Networking ◽  
Social Networking Sites ◽  
Intention To Use ◽  
Factors Affecting

scholarly journals Perceived value of social networking sites (SNS) in students' expressive participation in social movements

2014 ◽  
Vol 8 (1) ◽  
pp. 56-78 ◽  
Author(s):  
Juan D. Borrero ◽  
Shumaila Y. Yousafzai ◽  
Uzma Javed ◽  
Kelly L. Page
Keyword(s):  
Social Movements ◽  
University Students ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Content Type

Purpose – The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements. Design/methodology/approach – The original technology acceptance model (TAM), a quantitative methodological approach, and a survey were used to collect responses from 214 university students in Spain. Structural equation modelling was used to test the proposed relationships. Findings – Results confirm that the perceived ease of use (PEU) and perceived usefulness (PU) of SNS significantly affect a student's intention to use SNS for expressive social participation in social movements, with use intention significantly affecting actual participation. There was no significant moderating effect of students' gender on these relationships. Originality/value – Although there is much discussion in the popular press about how people use SNS, there is no published empirical research on the determinants that contribute to a person's intention to use and actual use of SNS in the context of social movements. This paper is one of the first studies to investigate young people's perception of the SNS usefulness and ease of the use for participation in social movements.

Segmenting the social networking sites users: an empirical study

2012 ◽  
Vol 7 (2) ◽  
pp. 136 ◽  
Author(s):  
Carlota Lorenzo Romero ◽  
Efthymios Constantinides ◽  
María del Carmen Alarcón del Amo
Keyword(s):  
Empirical Study ◽  
Social Networking ◽  
Social Networking Sites ◽  
The Social

Persuasive social features that promote knowledge sharing among tertiary students on social networking sites: An empirical study

2020 ◽  
Vol 36 (5) ◽  
pp. 636-645
Author(s):  
Isaac Wiafe ◽  
Felix N. Koranteng ◽  
Ebenezer Owusu ◽  
Akon O. Ekpezu ◽  
Samuel A. Gyamfi
Keyword(s):  
Empirical Study ◽  
Social Networking ◽  
Knowledge Sharing ◽  
Social Networking Sites ◽  
Social Features

The Role of Social Networking in the Social Reform of Young Society

2015 ◽  
Vol 6 (1) ◽  
pp. 61-75 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Reform ◽  
Social Issues ◽  
Empirical Test ◽  
Intention To Use ◽  
The Social ◽  
Future Work

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.

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