Social Media Monitoring Tools as Instruments of Strategic Issues Management

2012 ◽  
pp. 671-687 ◽  
Author(s):  
Johanna Grüblbauer ◽  
Peter Haric
Keyword(s):  
Social Media ◽  
Issues Management ◽  
Strategic Issues ◽  
Monitoring Tools ◽  
Social Media Monitoring ◽  
Media Monitoring

scholarly journals Information and the Transformation of Sociology: Interactivity and Social Media Monitoring

2012 ◽  
Vol 11 (1) ◽  
pp. 117-126 ◽  
Author(s):  
Hugh Mackay
Keyword(s):  
Social Media ◽  
Information Society ◽  
Major Focus ◽  
Monitoring Tools ◽  
Social Media Monitoring ◽  
Use Of Social Media ◽  
Media Monitoring ◽  
Object Of Study ◽  
Available Information ◽  
Information Today

This paper explores some key ways in which the scale and form of information today challenges sociology’s methods and practice. Information has shaped sociology in two key ways. First, it has become an object of study, largely in the form of accounts of ‘the information society’. This paper argues that interactivity is a key element of such changes, albeit a notion has not been a major focus of information society theorists. The second way in which sociology is being transformed by the growth of information is that, with the growth of huge volumes of commercial transactional information, social information is no longer the preserve of sociologists. Moreover, new tools have emerged to challenge the research methods that lie at the heart of sociology. Linking the growth of interactivity with new forms of data and research tools, this paper discusses the case of the BBC World Service’s use of social media monitoring tools. The paper concludes by arguing that the vast amount of available information affords new possibilities for sociologists as well as for the organisations that collect it.

Social media monitoring tools for air quality accounts

2019 ◽  
Author(s):  
Polychronis Charitidis ◽  
Symeon Papadopoulos ◽  
Lazaros Apostolidis ◽  
Ioannis Kompatsiaris
Keyword(s):  
Social Media ◽  
Air Quality ◽  
Monitoring Tools ◽  
Social Media Monitoring ◽  
Media Monitoring

scholarly journals Importance of University Social Media Communications in Czech Republic

2021 ◽  
Vol 15 ◽  
pp. 67-73
Author(s):  
Radomila Soukalová ◽  
Jiří Ježek
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Effective Communication ◽  
Target Groups ◽  
The Czech Republic ◽  
Secondary Research ◽  
Media Communications ◽  
Social Media Monitoring ◽  
Media Monitoring

This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the ongoing demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and different attributes of Czech universities´ social media communications and with suggestions as to how to make these communications more effective.

Social-Media-Monitoring

2017 ◽  
pp. 71-93
Author(s):  
Stefan Jauernig ◽  
Germot Heisenberg ◽  
Maren Selbst ◽  
Silke Wiegand
Keyword(s):  
Social Media ◽  
Social Media Monitoring ◽  
Media Monitoring
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