PERANCANGAN MEDIA MONITORING UNTUK PENGGUNA APLIKASI CRM DYNAMICS 365 MODUL SERVICE DENGAN METODE DESIGN THINKING DI PT UNITED TRACTORS PANDU ENGINEERING

PT United Tractors Pandu Engineering merupakan perusahaan manufaktur alat berat yang juga menyediakan layanan purna jual yang di kelola oleh Parts & Service Division, seperti layanan garansi unit pada jangka waktu 6 bulan dan 12 bulan yang tercatat dalam sistem informasi Customer Relationship Management (CRM). Banyak sekali modul yang disediakan oleh CRM, salah satunya ialah Modul Service. CRM Modul Service digunakan untuk melakukan administrasi dan dokumentasi keluhan kerusakan unit yang dibeli pelanggan. Setiap unit rusak yang masih dalam masa garansi akan didata dan diproses keluhannya serta di pemantauan penyelesaian keluhannya melalui CRM Modul Service. Salah satu kesalahan yang terjadi pada pengoperasian CRM Modul Service adalah kesalahan pengguna dalam memasukan data sehingga menyebabkan lamanya waktu penyelesaian keluhan unit pelanggan. Design Thinking digunakan untuk mengetahui pemecahan masalah yang dihadapi, dengan cara mengumpulkan ide - ide melalui brainstorming melalui pendekatan dari para pengguna agar perancangan media pemantauan sesuai dengan karakteristik pengguna. Hasil dari penelitian ini berupa terciptanya media pemantauan, standarisasi penulisan, serta terbuatnya video tutorial untuk mempermudah pengguna dalam memasukan temuan di aplikasi CRM Dynamics 365 CRM Modul Service.Dengan implementasi yang dijalankan dapat menurunkan kesalahan memasukan data sebesar 55%.

USE OF MOBILE-APP FOR OLDER PEOPLE WITH CHRONIC DISEASES TO COPE WITH THE COVID-19 PANDEMIC: A LITERATURE REVIEW

Introduction: The older people with chronic diseases are one of the populations that have a susceptibility to COVID-19. The community-based program that help older people manage their lifestyle was postponed due to avoiding crowds and physical contacts. This literature review aims to describe a mobile-app for the older people with chronic diseases and its benefits. This literature review aims to describe a mobile-app for the older people with chronic diseases and its benefits. Method: The method used in this study is a literature review. This study is analyzed by selecting some literature that is relevant to the purpose of writing in order to obtain new conclusions. Online databases used are ProQuest, Pubmed and Science Direct starting from 2019 to 2021. The keywords used to sort articles in this study are: 1) older people, 2) mobile app, 3) COVID-19. Results: There was ten selected articles that analyzed. This literature review resulted in three main themes in the use of mobile-apps for the older people with chronic diseases, namely (1) monitoring of chronic diseases and COVID-19, (2) management of chronic diseases and COVID-19, and (3) the perspective of older people caregivers. The implication for nursing services is that nurses can disseminate information and provide interventions by minimizing physical contact. In addition, these results also have implications for the scope of nursing education, namely adding reference material for studies in health information systems courses. Conclusion: These results can be used as a basis for creating mobile-app-based educational media, monitoring, and self-management of chronic diseases for the older people and their caregivers.

On the Development of an Information System for Monitoring User Opinion and its Role for the Public

Social media services and analytics platforms are rapidly growing. A large number of various events happen mostly every day, and the role of social media monitoring tools is also increasing. Social networks are widely used for managing and promoting brands and different services. Thus, most popular social analytics platforms aim for business purposes while monitoring various social, economic, and political problems remains underrepresented and not covered by thorough research. Moreover, most of them focus on resource-rich languages such as the English language, whereas texts and comments in other low-resource languages such as the Russian and Kazakh languages in social media are not represented well enough. So, this work is devoted to developing and applying the information system called the OMSystem for analyzing users’ opinions on news portals, blogs, and social networks in Kazakhstan. The system uses sentiment dictionaries of the Russian and Kazakh languages and machine learning algorithms to determine the sentiment of social media texts. The whole structure and functionalities of the system are also presented. In the experimental part, the system’s monitoring of the healthcare, political and social aspects of the most relevant topics connected with the vaccination against the coronavirus disease are thoroughly observed and analyzed. The analysis allowed discovering the public social mood in the cities of Almaty and Nur-Sultan and other large regional cities of Kazakhstan. The system’s study included two extensive periods: 10-01-2021 to 30-05-2021 and 01-07-2021 to 12-08-2021. In the obtained results, people’s mood and attitude to the Government’s policies and actions were studied by such social network indicators as the level of topic discussion activity in society, the level of interest in the topic in society, and the mood level of society. These indicators calculated by the OMSystem allowed careful identification of alarming factors of the public (negative attitude to the government regulations, vaccination policies, trust to vaccination, etc.) and assessment of the social mood.

A Strategic Approach to Russian Media System Analysis: Defining Mission, Values and Priorities

Modern media has transformed into a full-fledged industry, embedded in the national economy and inextricably linked with other industries. The strong dependence between the main economic indicators of the media industry and macroeconomic indicators determines the importance of a long-term media strategy. A successful strategy of media system development may improve the national economy and ensure social prosperity in the sense of Aristotelian eudaimonia. The research objective was to develop a new methodology for media strategizing with its mission, values, objectives, and strategic priorities. The study was based on strategy theory, media theory, mathematical economics, econometric methods of strategic media monitoring, and a new method of game-theoretic models of the three-sided market. The object of strategizing was a complex multi-level environment formed by media institutions in their interaction with each other and society, media market, infrastructure, manufacturers, developers, and distributors. The Russian media system was subjected to a primary OTSW analysis, which revealed five priorities. The author developed a quantitative assessment methodology for each priority. The research is a foundation for a separate interdisciplinary discipline “Theory of Media Strategy”.

Importance of University Social Media Communications in Czech Republic

This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the ongoing demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and different attributes of Czech universities´ social media communications and with suggestions as to how to make these communications more effective.

Vaccine Hesitancy: Past and Present in the COVID-19 Era

Vaccine-hesitant individuals are a heterogeneous group that are indecisive in varying degrees – more of a spectrum – about specific vaccines or vaccination in general. Vaccine hesitancy is complex, varying by vaccine, time, context, geographic region, and sub-population. There is an “infodemic” that needs to be fought alongside the pandemic as exposure to misinformation is linked to a reduction in an individual’s intentions to vaccinate. In addressing vaccine hesitancy, it is key to 1) identify the subpopulations susceptible to vaccine hesitancy, 2) diagnose issues through various research methods – surveys, in-depth interviews, focus groups, or media monitoring – and 3) develop context-tailored, evidence-based interventions to address those reasons. Sensitivity to the context and effective communication are key to successful immunization programs, alongside other critical factors (confidence, complacency and convenience – the 3Cs model); engaging stakeholders in dialogue is critical to intervention design and implementation.

Pemanfaatan Jejaring Sosial Twitter Sebagai Media Penyebaran informasi Publik (Studi Pada Akun Twitter @djplkemenhub151)

Direktorat Jenderal Perhubungan Laut (DJPL) memiliki media sosial twitter untuk menyebarkan informasi publik dengan nama pengguna @djplkemenhub151. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pemanfaatan jejaring sosial twitter sebagai media penyebaran informasi publik oleh Humas DJPL. Teori yang digunakan pada penelitian ini adalah The Circular Model of SoMe, terdiri dari 4 tahap yaitu Share (berbagi), Optimize (optimisasi), Manage (mengelola), dan Engage (melibatkan) yang dikemukakan oleh Regina Luttrell. Keempat tahapan model komunikasi di media sosial tersebut digunakan untuk mengetahui apakah pemanfaatan jejaring sosial twitter sebagai media penyebaran informasi publik oleh Humas DJPL sudah berjalan secara optimal atau belum. Penelitian ini menggunakan metode penelitian etnometodologi. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara mendalam dan studi kepustakaan. Wawancara mendalam dilakukan dengan satu orang key informan dan dua orang informan. Penelitian ini menggunakan triangulasi sumber karena membandingkan data atau informasi melalui wawancara. Hasil penelitian menunjukan pada tahap share, media sosial twitter yang dipilih Humas DJPL sudah tepat. Pada tahap optimize, pemanfaatan twitter DJPL belum dilakukan secara maksimal karena Humas DJPL tidak memiliki strategi khusus dalam mengembangkan akun twitternya. Pada tahap manage, Humas DJPL melakukan media monitoring secara manual dan terdapat kendala keterbatasan Sumber Daya Manusia (SDM) sehingga pengelolaan twitter DJPL masih sama dengan media sosial DJPL lain, artinya tidak memiliki admin pengelola khusus. Pada tahap engage, Humas DJPL belum menggunakan influencer pada akun media sosial twitternya dan belum memiliki cara efektif untuk menarik minat followers melakukan interaksi pada akun twitter @djplkemenhub151. Kesimpulan pada penelitian ini adalah pemanfaatan twitter sebagai media penyebaran informasi publik oleh Humas DJPL belum berjalan secara optimal. Humas DJPL tidak melakukan tahapan-tahapan model komunikasi di media sosial secara lengkap dan masih terdapat kendala berupa keterbatasan Sumber Daya Manusia (SDM) dalam pengelolaan twitter @djplkemenhub151. Kata Kunci: Direktorat Jenderal Perhubungan Laut (DJPL), Twitter, The Circular Model of SoMe