Handbook of Social Media Management
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TOTAL DOCUMENTS

49

(FIVE YEARS 0)

H-INDEX

6

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Published By Springer Berlin Heidelberg

9783642288968, 9783642288975

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social Media in Companies. Integrated Approach for a Social Media Strategy

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_3 ◽

2012 ◽

pp. 25-47 ◽

Cited By ~ 2

Author(s):

Mike Friedrichsen

Keyword(s):

Social Media ◽

Integrated Approach ◽

Social Media Strategy

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New Marketing Communication in Social Media Business

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_9 ◽

2012 ◽

pp. 143-160

Author(s):

Wolfgang Mühl-Benninghaus

Keyword(s):

Social Media ◽

Marketing Communication

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Social Networks: The Question on Efficiency Remains

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_40 ◽

2012 ◽

pp. 689-701 ◽

Cited By ~ 1

Author(s):

Harald Rau

Keyword(s):

Social Networks

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Applications for the Media Sector to Leverage Content in Social Networks

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_31 ◽

2012 ◽

pp. 533-547

Author(s):

Jochen Spangenberg ◽

Birgit Gray

Keyword(s):

Social Networks ◽

The Media

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China’s Media Industry: Landscape and Development

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_24 ◽

2012 ◽

pp. 417-427

Author(s):

Min Hang

Keyword(s):

Media Industry

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Social Media, Aggregation and the Refashioning of Media Business Models

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_13 ◽

2012 ◽

pp. 219-238 ◽

Cited By ~ 7

Author(s):

Charles Brown

Keyword(s):

Social Media ◽

Business Models

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Social Media Monitoring Tools as Instruments of Strategic Issues Management

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_39 ◽

2012 ◽

pp. 671-687 ◽

Cited By ~ 5

Author(s):

Johanna Grüblbauer ◽

Peter Haric

Keyword(s):

Social Media ◽

Issues Management ◽

Strategic Issues ◽

Monitoring Tools ◽

Social Media Monitoring ◽

Media Monitoring

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Digital Hollywood: How Internet and Social Media Are Changing the Movie Business

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_19 ◽

2012 ◽

pp. 327-347 ◽

Cited By ~ 3

Author(s):

Alejandro Pardo

Keyword(s):

Social Media ◽

Internet And Social Media

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Media Management and Social Media Business: New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_15 ◽

2012 ◽

pp. 253-267 ◽

Cited By ~ 8

Author(s):

Reinhard Kunz ◽

Stefan Werning

Keyword(s):

Social Media ◽

Value Creation ◽

Media Management ◽

Media Applications

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Employees’ Conceptions of How Management Can Operationalize Employee Involvement

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_6 ◽

2012 ◽

pp. 73-86

Author(s):

Stavros Georgiades

Keyword(s):

Employee Involvement

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