Handbook of Social Media Management
Latest Publications

TOTAL DOCUMENTS

49

(FIVE YEARS 0)

H-INDEX

6

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Published By Springer Berlin Heidelberg

9783642288968, 9783642288975

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

New Marketing Communication in Social Media Business

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_9 ◽

2012 ◽

pp. 143-160

Author(s):

Wolfgang Mühl-Benninghaus

Keyword(s):

Social Media ◽

Marketing Communication

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Social Networks: The Question on Efficiency Remains

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_40 ◽

2012 ◽

pp. 689-701 ◽

Author(s):

Harald Rau

Keyword(s):

Social Networks

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Applications for the Media Sector to Leverage Content in Social Networks

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_31 ◽

2012 ◽

pp. 533-547

Author(s):

Jochen Spangenberg ◽

Birgit Gray

Keyword(s):

Social Networks ◽

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China’s Media Industry: Landscape and Development

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_24 ◽

2012 ◽

pp. 417-427

Author(s):

Min Hang

Keyword(s):

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Social Media, Aggregation and the Refashioning of Media Business Models

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_13 ◽

2012 ◽

pp. 219-238 ◽

Author(s):

Charles Brown

Keyword(s):

Social Media ◽

Business Models

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Social Media Monitoring Tools as Instruments of Strategic Issues Management

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_39 ◽

2012 ◽

pp. 671-687 ◽

Author(s):

Johanna Grüblbauer ◽

Peter Haric

Keyword(s):

Social Media ◽

Issues Management ◽

Strategic Issues ◽

Monitoring Tools ◽

Social Media Monitoring ◽

Media Monitoring

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Digital Hollywood: How Internet and Social Media Are Changing the Movie Business

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_19 ◽

2012 ◽

pp. 327-347 ◽

Author(s):

Alejandro Pardo

Keyword(s):

Social Media ◽

Internet And Social Media

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Social Media in Companies. Integrated Approach for a Social Media Strategy

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_3 ◽

2012 ◽

pp. 25-47 ◽

Author(s):

Mike Friedrichsen

Keyword(s):

Social Media ◽

Integrated Approach ◽

Social Media Strategy

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Evolution of Strategy and Commercial Relationships for Social Media Platforms: The Case of YouTube

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_36 ◽

2012 ◽

pp. 619-632 ◽

Author(s):

Sonya Yan Song ◽

Steven S. Wildman

Keyword(s):

Social Media ◽

Social Media Platforms ◽

Commercial Relationships

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How (Social) Media Can Change “Change” in Organizations

Handbook of Social Media Management ◽

10.1007/978-3-642-28897-5_5 ◽

2012 ◽

pp. 59-72 ◽

Author(s):

Holger Sievert ◽

Astrid Nelke

Keyword(s):

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