The Influence of Social Networking Sites on Participation in the 2012 Presidential Election

Author(s):  
Rachel F. Adler ◽  
William D. Adler
Author(s):  
Darren G. Lilleker ◽  
Karolina Koc-Michalska

Studies of online campaigning tend to focus on the supply side: the way political parties communicate and campaign using the Internet. This chapter explores the online presences of the main candidates and their parties who stood in the 2012 French presidential election. The research focuses not only on the supply side but also explores demand, utilising data from the Mediapolis survey to ascertain what citizens search for online and in particular what citizens seeking help with their voter decisions seek online. The data shows that citizens are provided with a rich online experience during election campaigns. Information is presented in engaging ways and candidates attempt to mobilise their supporters and offer various opportunities to interact with the campaign and other Website visitors. Interaction is augmented in particular by the use of social networking sites. Citizens, however, appear to mostly go online to find detailed information on the policies and programmes of the candidates. There appears little call for engaging communication, interactive opportunities, or details on the personal lives or personalities of the candidates. The data may, therefore, suggest that information may need to be packaged for accessibility and presented in a way that allows voters to make up their own minds, rather than following the norms of corporate sales campaign Websites.


2015 ◽  
pp. 1368-1385
Author(s):  
Darren G. Lilleker ◽  
Karolina Koc-Michalska

Studies of online campaigning tend to focus on the supply side: the way political parties communicate and campaign using the Internet. This chapter explores the online presences of the main candidates and their parties who stood in the 2012 French presidential election. The research focuses not only on the supply side but also explores demand, utilising data from the Mediapolis survey to ascertain what citizens search for online and in particular what citizens seeking help with their voter decisions seek online. The data shows that citizens are provided with a rich online experience during election campaigns. Information is presented in engaging ways and candidates attempt to mobilise their supporters and offer various opportunities to interact with the campaign and other Website visitors. Interaction is augmented in particular by the use of social networking sites. Citizens, however, appear to mostly go online to find detailed information on the policies and programmes of the candidates. There appears little call for engaging communication, interactive opportunities, or details on the personal lives or personalities of the candidates. The data may, therefore, suggest that information may need to be packaged for accessibility and presented in a way that allows voters to make up their own minds, rather than following the norms of corporate sales campaign Websites.


2013 ◽  
pp. 1169-1192
Author(s):  
Taewoo Nam ◽  
Djoko Sigit Sayogo

This chapter investigates how the democratic divide has been established due to socioeconomic and demographic characteristics, by analyzing the data from the Pew Research Center’s survey conducted during the campaign season of the 2008 U.S. presidential election. The study compares five different types of online political activity: communication, mobilization, information consumption, information production, and involvement in social networking websites. Sociodemographic characteristics such as age, gender, race, education, and income determine the degree of online political involvement. The conventional notion that better-educated and more affluent citizens actively participate in politics is magnified on the Internet for white males more than non-whites or females. The generational divide is salient for adoption of social networking sites, but the websites serve a political function to encourage participation by those disadvantaged in terms of education and economic means.


Author(s):  
Taewoo Nam ◽  
Djoko Sigit Sayogo

This chapter investigates how the democratic divide has been established due to socioeconomic and demographic characteristics, by analyzing the data from the Pew Research Center’s survey conducted during the campaign season of the 2008 U.S. presidential election. The study compares five different types of online political activity: communication, mobilization, information consumption, information production, and involvement in social networking websites. Sociodemographic characteristics such as age, gender, race, education, and income determine the degree of online political involvement. The conventional notion that better-educated and more affluent citizens actively participate in politics is magnified on the Internet for white males more than non-whites or females. The generational divide is salient for adoption of social networking sites, but the websites serve a political function to encourage participation by those disadvantaged in terms of education and economic means.


2008 ◽  
Author(s):  
Andie F. Lueck ◽  
Mayia Corcoran ◽  
Maureen Casey ◽  
Sarah Wood ◽  
Ross Auna

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