A Constrained Clusterwise Regression Procedure for Benefit Segmentation

Author(s):  
Daniel Baier
1989 ◽  
Vol 6 (4) ◽  
pp. 241-258 ◽  
Author(s):  
Michel Wedel ◽  
Jan-Benedict E.M. Steenkamp

1991 ◽  
Vol 28 (4) ◽  
pp. 385-396 ◽  
Author(s):  
Michel Wedel ◽  
Jan-Benedict E. M. Steenkamp

A generalized algorithm for fuzzy clusterwise regression (GFCR) is proposed that incorporates both benefit segmentation and market structuring within the framework of preference analysis. The method simultaneously estimates the models relating preferences to product dimensions within each of a number of clusters, and the degree of membership of brands and of subjects in those clusters. The performance of GFCR is assessed in a Monté Carlo study. An application to data on preferences for brands of margarine and butter is reported, the cross-validity of GFCR is assessed, and it is compared empirically with Kamakura's method. Managerial and research implications are discussed.


Author(s):  
Vincent-Wayne Mitchell
Keyword(s):  

1984 ◽  
Vol 2 (1) ◽  
pp. 115-127
Author(s):  
George Miaoulis ◽  
Robert Corson
Keyword(s):  

Author(s):  
S.Z.A. Syed Ahmad ◽  
M.K. Abu Husain ◽  
N.I. Mohd Zaki ◽  
M.H. Mohd ◽  
G. Najafian

2016 ◽  
Vol 43 ◽  
pp. 515-525
Author(s):  
Žiga Šmit

This review focuses on the technical and social details of production, training, and use of archery equipment by a Native American tribe, the Apaches. The study aims to understand the use of the bow in the Mesolithic and Early and Middle Neolithic societies of the Old World. The paper further describes arrow ballistics. An arrow and bow with similar dimensions and materials to those used by the Apaches was reconstructed and used in ballistic experiments. Shooting and the subsequent model calculation showed that the effective range of arrows made of reed and projected by a bow of medium strength (16–18kg) was not more than approx. 20m. Due to the initial flat part of the ballistic trajectory, such arrows were quite efficient in close-range contests. Within the model calculation, a regression procedure was introduced to determine the arrow air-drag parameters from an ensemble of shots.


Sign in / Sign up

Export Citation Format

Share Document