Since the reform and opening up, China’s economy has been developing rapidly and the material living standard has been improving continuously. People begin to pay more attention to the mental and physical health. Therefore, more and more people take part in a variety of sports activities to exercise their body and watch large-scale sports events to cultivate the sports spirit. These changes have boosted the development of China’s sports industry, which is reflected in the continuous expansion of the scale of the sports industry, the deepening of the degree of industrial segmentation and the continuous innovation of the development concept. This paper mainly studies the feasibility data analysis of traditional sports industrialization development and informatization development based on big data. In this paper, by using the research methods of literature, observation, field investigation and logical analysis, the industrialization development of traditional sports is deeply studied and systematically combed. From the perspective of informationization, this paper makes an in-depth analysis of the current situation, existing problems, the importance of industrialization, and the advantages of industrialization of traditional sports, and makes a detailed exploration and elaboration of the opportunities brought by informatization to traditional sports industry and the development strategies of the industrialization of traditional sports in the future.
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