The issue of intensification of innovative activity by enterprises is becoming one of the defining issues in modern conditions of their activity, especially if we take into account the ever-growing influence of Industry 4.0. today, it is industry 4.0 that determines the development trends for most enterprises that aim to increase their own competitive advantages and strengthen their positions in the world market. Most of the world's leading enterprises are already actively intertwining their own innovation activities with the challenges of Industry 4.0, which allows them to find new solutions and achieve the desired results at lower costs and with greater added value. Accordingly, there is a need to adapt innovation to Industry 4.0, which is influenced by the concept of "strategy for innovative development", which requires further detailed research. The article defines the features of economic development, innovation and the main factors of influence. The article examines the essence and trends of Industry 4.0 on a global scale, analyzes and highlights the main areas of implementation of Industry 4.0 achievements in enterprises, as well as ways to create surplus value. The stages of development of strategy of innovative development of enterprises, proposed by Russian and foreign scientists, and the stages of development of strategy of innovative development in the context of Industry 4.0
Big Data as the basis for the innovative development strategy of the Industry 4.0
