The Developmental Process of Commercial Television Broadcasting Industry

Author(s):  
Minoru Sugaya
1998 ◽  
Vol 12 (2) ◽  
pp. 103-122 ◽  
Author(s):  
James J. Zhang ◽  
Dale G. Pease ◽  
Dennis W. Smith

This study assessed the relationship between broadcasting and the attendance of minor league hockey games in terms of 5 media forms: cable television broadcasting, commercial television broadcasting, radio broadcasting, broadcasters, and overall broadcasting media. A random sample of spectators (N= 2,225) responded to a survey on attendance level and media use conducted in the arena during the intermissions of games from 6 second-half 1994-1995 season home games of an International Hockey League (ML) team. CM-square, f-test, and regression analyses revealed that viewing home games on cable television and away games on commercial television, listening to games on radio, and the quality of television and cable broadcasters were all positively associated with attendance, with approximately 6-11% game attendance variance explained. It is concluded that the current broadcasting arrangement is positively related to game attendance in providing information for and increasing the interests of spectators.


2020 ◽  
Vol 19 (1) ◽  
pp. 24
Author(s):  
Kurniawan Kurniawan ◽  
Hayati Nupus

Liga Dangdut Indonesia (Indonesian Dangdut League) is a popular dangdut singer talent contest in Indosiar television station. It is part of the media strategy to gain ratings and audience share to compete for a slice of the limited advertising cake in the free-to-air commercial television broadcasting. This competiton encourages television managers to think hard to create flagship programs that become media commodities to attract viewers and advertisers. This study aims to identify some forms of commodification on Liga Dangdut Indonesia. Study of dangdut is important for communication research because it will help more understanding about the modern nation-state culture of Indonesia. Drawing on a critical political economy framework, this study uses Mosco's theory regarding processes of commodification of media content, audiences, and workers. Researchers added Fuchs's theory of digital workers to see the phenomenon of commodification in the digital age. This is a qualitative research with case study method. Data collection techniques are carried out by observation and interviews as well as exploring news, audiovisual material, and reports. Researchers found that commodification occurs in the contest in the form of the commodification of media content, audiences, workers, and digital workers. This commodification hides exploitative social relations by presenting them in a form that mistifies dangdut as global, upper-class, nobel culture.


MedienJournal ◽  
2017 ◽  
Vol 39 (3) ◽  
pp. 44 ◽  
Author(s):  
Paul Murschetz

This study offers an economic analysis of the television broadcasting industry at the convergence of broadcast and broadband connectivity. It applies the „Structure-Conduct- Performance“(SCP)-paradigm of Industrial Organization theory as framework and investigates how the model can contribute to explaining emergent issues in the economics of Smart TV. It is argued here that SCP model provides a useful heuristic and can fruitfully be applied to various questions surrounding the fundamental transformation of the television broadcasting sector towards Smart TV, notably issues of market structure and competitive behavior. The argument is illustrated by the emerging ecosystem for Smart TV services in Germany. There, the market is still immature and each provider is struggling with the challenge of developing an optimal strategy and organizational form in the Smart TV ecosystem.  


1985 ◽  
Vol 38 (1) ◽  
pp. 76-78
Author(s):  
David Astley

The concept of a commercial television service for the remote areas of Australia is something that has been under consideration since the Federal Government of the day first proposed that Australia establish its own domestic satellite system. From the time that the go-ahead for the satellite was given several years ago, remote area television has been one of the most hotly debated issues within the broadcasting industry. The reason for this was that there was a clear division within the industry as to how commercial television should be provided to the remote areas.


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