Growth of the Multichannel Television Broadcasting Industry and Structural Changes in Media Markets

This study offers an economic analysis of the television broadcasting industry at the convergence of broadcast and broadband connectivity. It applies the „Structure-Conduct- Performance“(SCP)-paradigm of Industrial Organization theory as framework and investigates how the model can contribute to explaining emergent issues in the economics of Smart TV. It is argued here that SCP model provides a useful heuristic and can fruitfully be applied to various questions surrounding the fundamental transformation of the television broadcasting sector towards Smart TV, notably issues of market structure and competitive behavior. The argument is illustrated by the emerging ecosystem for Smart TV services in Germany. There, the market is still immature and each provider is struggling with the challenge of developing an optimal strategy and organizational form in the Smart TV ecosystem.

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Book Review: The Vertical Structure of the Television Broadcasting Industry: The Coalescence of Power

The Antitrust Bulletin ◽

10.1177/0003603x8202700310 ◽

1982 ◽

Vol 27 (3) ◽

pp. 725-732

Author(s):

Stanley M. Besen

Keyword(s):

Vertical Structure ◽

Television Broadcasting ◽

Broadcasting Industry

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Cultural and Economic Complementarities of Spatial Agglomeration in the British Television Broadcasting Industry: Some Explorations

Environment and Planning A Economy and Space ◽

10.1068/a43436 ◽

2011 ◽

Vol 43 (12) ◽

pp. 2918-2933 ◽

Cited By ~ 1

Author(s):

Gary A S Cook ◽

Naresh R Pandit ◽

Jonathan V Beaverstock

Keyword(s):

Spatial Scales ◽

Limited Information ◽

Exchange Relationships ◽

Spatial Agglomeration ◽

Economic Problems ◽

Information Processes ◽

Television Broadcasting ◽

Broadcasting Industry ◽

Cultural Turn

This paper considers the processes supporting agglomeration in the British television broadcasting industry. It compares and contrasts the insights offered by the cultural turn in geography and more conventionally economic approaches. It finds that culture and institutions are fundamental to the constitution of production and exchange relationships and also that they solve fundamental economic problems of coordinating resources under conditions of uncertainty and limited information. Processes at a range of spatial scales are important, from highly local to global, and conventional economics casts some light on which firms are most active and successful.

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Structural Changes in Small Media Markets

Journal of Media Economics ◽

10.1207/s15327736me1601_4 ◽

2003 ◽

Vol 16 (1) ◽

pp. 41-59 ◽

Cited By ~ 9

Author(s):

Todd Chambers

Keyword(s):

Structural Changes ◽

Media Markets

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Measuring the Effect of Multimarket Contact on Competition: Evidence from Mergers Following Radio Broadcast Ownership Deregulation

The B E Journal of Economic Analysis & Policy ◽

10.1515/1538-0645.1420 ◽

2006 ◽

Vol 5 (1) ◽

Cited By ~ 4

Author(s):

Joel Waldfogel ◽

Julie Wulf

Keyword(s):

Panel Data ◽

Empirical Literature ◽

Data Set ◽

Multimarket Contact ◽

Radio Broadcasting ◽

Broadcasting Industry ◽

Media Markets ◽

Radio Broadcast ◽

Industrial Context ◽

The U.S

AbstractThis paper examines the effects of multimarket contact on advertising prices in the U.S. radio broadcasting industry. While it is in general difficult to measure the effect of multimarket contact on competition, the 1996 Telecommunications Act substantially relaxed local radio ownership restrictions, giving rise to a major and exogenous consolidation wave. Between the years of 1995 to 1998, the average extent of multimarket contact in major U.S. media markets increased by 2.5 times. Importantly, the extent of change in multimarket contact varies across markets, and the change in multimarket contact varies separately from the change in concentration. Using a panel data set on 248 geographic U.S. radio broadcast markets, 1995-1998, we find that multimarket contact has little effect on advertising prices. This paper contributes to the empirical literature on multimarket contact by analyzing a different industrial context and using longitudinal data surrounding an ownership deregulation.

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