Evaluation of Enterprise Network Marketing Performance Based on Improved BP Neural Network

2021 ◽  
pp. 276-283
Author(s):  
Huojun Zhu ◽  
Liangting Wang ◽  
Zhishan Zheng
Keyword(s):  
Neural Network ◽  
Bp Neural Network ◽  
Network Marketing ◽  
Enterprise Network ◽  
Marketing Performance

scholarly journals Enterprise Network Marketing Prediction Using the Optimized GA-BP Neural Network

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-9
Author(s):  
Ruyi Yang
Keyword(s):  
Neural Network ◽  
Bp Neural Network ◽  
Time Series Prediction ◽  
Nonlinear Function ◽  
Development Trend ◽  
Production Volume ◽  
Network Marketing ◽  
Bp Network ◽  
Enterprise Network ◽  
The Neural Network

As a brand-new marketing method, network marketing has gradually become one of the main ways and means for enterprises to improve profitability and competitiveness with its unique advantages. Using these marketing data to build a model can dig out useful information that the business is concerned about, and the company can then formulate marketing strategies based on this information. Sales forecasting is to speculate on the future based on historical sales. It is a tool for companies to determine production volume and ensure the balance of product supply and sales. It can help companies make correct business decisions to maximize profits. The neural network can approximate the nonlinear function with arbitrary precision, and the time series prediction model based on the neural network can well reflect the nonlinear development trend of information. Based on the analysis of the shortcomings of the traditional BP network, this paper uses a genetic algorithm with good global search capabilities to improve the neural network. The thought and theory of optimizing the initial weight and threshold of the neural network of the GA algorithm are discussed in detail. While expounding the forecasting method, it uses specific examples to analyze the performance and characteristics of the GA-BP network in the enterprise network marketing forecasting. The results show that the GA-BP neural network is higher than the traditional BP neural network in terms of prediction accuracy and adaptability.

Economic benefit of shale gas exploitation based on back propagation neural network

2020 ◽  
Vol 39 (6) ◽  
pp. 8823-8830
Author(s):  
Jiafeng Li ◽  
Hui Hu ◽  
Xiang Li ◽  
Qian Jin ◽  
Tianhao Huang
Keyword(s):  
Neural Network ◽  
Shale Gas ◽  
Bp Neural Network ◽  
Large Scale ◽  
Linear Prediction ◽  
Back Propagation ◽  
Back Propagation Neural Network ◽  
Economic Benefits ◽  
Gas Well ◽  
Well Production

Under the influence of COVID-19, the economic benefits of shale gas development are greatly affected. With the large-scale development and utilization of shale gas in China, it is increasingly important to assess the economic impact of shale gas development. Therefore, this paper proposes a method for predicting the production of shale gas reservoirs, and uses back propagation (BP) neural network to nonlinearly fit reservoir reconstruction data to obtain shale gas well production forecasting models. Experiments show that compared with the traditional BP neural network, the proposed method can effectively improve the accuracy and stability of the prediction. There is a nonlinear correlation between reservoir reconstruction data and gas well production, which does not apply to traditional linear prediction methods

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