Big data and Belmont: On the ethics and research implications of consumer-based datasets

Consumer-based datasets are the products of data brokerage firms that agglomerate millions of personal records on the adult US population. This big data commodity is purchased by both companies and individual clients for purposes such as marketing, risk prevention, and identity searches. The sheer magnitude and population coverage of available consumer-based datasets and the opacity of the business practices that create these datasets pose emergent ethical challenges within the computational social sciences that have begun to incorporate consumer-based datasets into empirical research. To directly engage with the core ethical debates around the use of consumer-based datasets within social science research, I first consider two case study applications of consumer-based dataset-based scholarship. I then focus on three primary ethical dilemmas within consumer-based datasets regarding human subject research, participant privacy, and informed consent in conversation with the principles of the seminal Belmont Report.

Auditing and controlling as a tool for sme marketing risk management

The current hyper-competitive environment, rapid marketing tools, and modern techniques provide many opportunities for small and medium-sized businesses. Such opportunities could bring much in the way of rewards both for the individual companies and the wider economy. However, there are many threats associated with these business environments which cannot be overlooked. Small and medium-sized businesses are a significant stabilizing economic power within the European Union. Therefore, it is not surprising that small and medium-sized businesses competitiveness and their long-term stability are vital factors for European cohesion and development. This research aims to analyze risk management within small and medium-sized businesses, identify critical risk factors, and develop risk management, which could be applied to small and medium-sized businesses. The authors analyzed risk management's consequences and explained the variables as follows: ROA, Auditing, Controlling Management, Marketing, and Corporate Culture. Based on the research findings, the goal was to increase their interaction effectiveness, focusing on small and medium-sized businesses long-term stability and competitiveness. For achieving these aims, the paper provides two research questions and designs three hypotheses. This research was conducted from 2017 to 2020 on sample n = 432 EU small and medium-sized businesses. The reached data were analyzed by statistical method and experimental «in practice» testing. Based on the result and its experimental testing, a marketing risk management model was designed, tested, and verified using practical methods. This model could be used for the identification and avoidance of potential risks when developing a marketing strategy. The findings reached should be used to advance research and similarly for practical use within the business sphere.

GAP ANALYSIS BETWEEN CURRENT AND DESIRED SITUATION OF THE FACTORS AFFECTING THE MANAGEMENT OF AMBUSH MARKETING RISKS IN MAJOR SPORTING EVENTS

The purpose of this study was to analyze the gap between the current and optimal status of ambush marketing risk management in major sporting events. The research method was descriptive-causal comparative. The statistical population was all people who had the experience of leading sports caravans and being a member of the executive board for holding major sporting events. From them 160 people (by available-random method) were selected as a sample. Data collection tool was a researcher-made questionnaire consisting of factors affecting the management of risks arising from ambush marketing, which was set in two parts: the current situation and the desired situation. The face and content validity of the questionnaire was confirmed by professors and sports experts. The reliability of the questionnaire was obtained through Cronbach's alpha coefficient of 0.86. Frequency table, frequency percentage, mean and standard deviation were used to analyze the data at the level of descriptive statistics. Due to the normality of data distribution, correlated t-test was used to compare the current situation of marketing management in ambush with the expected limit and paired t-test was used to analyze the gap between the current and desired status in a significant way (α = 0.05). The results showed that among the factors related to the management of marketing risks lurking in sporting events, cultural factors, spectator factors, rule factors, sport event management factors and media factors were lower than expected (average) and factors related to sports marketing, factors related to sporting events and factors related to sporting event sponsors were higher than expected. Analysis of the gap between the current and optimal status of ambush marketing risk management showed that in terms of professors, elites and organizers of sporting events, the situation of all aspects of ambush marketing risk management in sporting events is relatively weak.

Risk Analysis of Vegetables Marketing in Rwanda, A case of carrots and cabbages produced in Rubavu District and supplied across the country

Due to the perishable nature and biological nature of the production process there is difficulty in scheduling the supply of vegetables to market demand. The vegetables are subjected to higher prices and quantity risks with changing consumers’ demand and production conditions. The core focus of this study was to reach, measure, and analyzing the marketing risk level of vegetables produced in Rubavu District, Rwanda. The study based on a survey of 90 vegetable sellers. At least 30 couple of wholesalers and middlemen visited Rubavu District to trade the vegetables for various retails. Primary data collected through structured questionnaires and secondary data sources used. A Five-point Likert associated with the bivariate analysis was used to rank the risk level while the full model of Linear Regression Analysis and factor analysis were used to identifier the majors’ factors associated with the risk in vegetable marketing in Rwanda. The mean score results derived based on Likert-Scales, indicated that “low seasonal product prices, weak market channels, poor logistics, and market communications, poor product handling and packaging, lack of storage and higher perishability’ identified to be the most important sources of risk. Therefore, the use of forwards’ contracts; getting market information, sell at crude prices due to perishability, contractual arrangements, maintaining good relationships and restoring the storage network system were of significant concerns for overcoming the recognized risks. Keywords: Risk, Risk analysis, Likert Scale, Marketing risk, Vegetable Marketing risk, and Risk Management.

Measuring and Integrating Risk Management into Green Innovation Practices for Green Manufacturing under the Global Value Chain

How to solve the contradiction between economic growth and ecological environmental protection is a practical problem that should be solved urgently at present. The development of green technology in the manufacturing industry must rely on technology innovation. However, the process of implementing green innovation in the manufacturing industry is full of high uncertainty and risk. First, the green innovation risks were divided into global green R&D risk, global green manufacturing risk, global green marketing risk, and global green service risk from the perspective of the process. Then, this study established a management criteria system of green innovation risk identification in the manufacturing industry under the global value chain (GVC). Furthermore, three methods were applied to identify the green innovation risk of the manufacturing industry under the GVC. Finally, this paper put forward the countermeasures to the green innovation risk of the manufacturing industry under the GVC. The empirical research results of this paper are as follows: From the perspective of the green innovation process, four risks are classified in this study, namely, global green R&D risk, global green manufacturing risk, global green marketing risk, and global green service risk. Among the four stages of green innovation risk, green marketing risk is the highest, followed by green service risk, and green R&D risk and green manufacturing risk are the least. Global green service risk and green R&D risk can be reduced mainly through risk diversification and risk reduction. Global green manufacturing risk and green marketing risk can be reduced mainly through risk diversification and secondary through risk reduction.