The packing sector is an area with a high consuming problem. The actual consequence is the elevated environmental impact that is developing a real problem. Everyday each home consumes a big variety of products and most of them come in a package that will be disposed of in a matter of minutes, hours, or days. They also require a massive set of structures, barriers, seals, and shock absorbers that assure the final product will be delivered in good condition to the user. Packaging esthetical design is remarkable and catch the attention of the buyer but if there is a design error the user will feel frustrated and the final purpose of a comfortable use will be lost. Incorporating ergonomics, user habits analysis, trials, and simulators in the design process and making users aware of the need of taking environmental actions can lead to a packaging design that promotes actions for a more sustainable world. The development of research methods in this area will lead to better design products.
Recognizing the Key Drivers and Industry Implications of Sustainable Packaging Design: A Mixed-Method Approach
