In a pandemic coronavirus and the global crisis, with the result that be a violation of the technological chain of production processes and services, as a priority task of economic policy is the restoration and sustainable development of tourism based on the search for innovative solutions. Based on the integration of two theories -innovation and sustainable development, the article substantiates the "Innovative model of sustainable development" as an anti-crisis tool for the development of tourism. At the same time, special attention is paid to the characteristics of environmental, social and economic innovations that are widely applied in the field of tourism