Cultural Differences in Consumer Responses to Celebrities Acting Immorally: A Comparison of the United States and South Korea

Author(s):  
In-Hye Kang ◽  
Taehoon Park
2017 ◽  
Vol 57 (6) ◽  
pp. 707-726 ◽  
Author(s):  
Myungkeun Song ◽  
Breffni M. Noone ◽  
Anna S. Mattila

Rate fences are integral to the practice of revenue management. Prior research suggests that cross-cultural differences in consumer reaction to rate fences exist but little is known about why this is so. This research employed two experimental studies with consumers from the United States and South Korea to explore the mechanisms underlying cultural differences in consumer reaction to nonphysical and physical rate fences. In Study 1, we found that feelings of reactance mediate the restriction-based nonphysical rate fence-willingness to book relationship for highly individualistic cultures, but not for highly collectivist cultures. Study 2’s findings suggest that consumers from low-context cultures favor product-based, over service-based, physical rate fences, while consumers from high-context cultures are unlikely to react differently to product-based, and service-based, physical rate fences. Together, the findings of Study 1 and Study 2 provide tourism managers a framework within which geolocation-based pricing strategies, and associated rate fences, can be evaluated.


Author(s):  
Robin Self ◽  
Donald R. Self ◽  
Janel Bell-Haynes

The southern region of the United States has been recruiting South Korean firms to locate their manufacturing operations there.  Alabama and Georgia have been successful in recruiting Hyundai and Kia to build automotive manufacturing plants, and in attracting first and second-tier suppliers as well, providing an estimated 4,000 jobs to the area.  The mix of foreign and domestic employees and diverse human resource practices presents both opportunities and challenges.  As indicated by Hofstede (1991), management practices and values differ from country to country due to each nation’s unique culture and traditions.  Hofstede (1991, 2001) provides a framework for examining the cultural differences between South Korea and the United States.   Additionally, Hargittay and Kleiner (2005) posit that the cultural norms in Korea have been heavily influenced by Confucianism, while in the United States people have been influenced by the Protestant work ethic.  These cultural differences impact the following organizational behavior and human resource management issues: leadership styles, organizational structure, organizational communication, recruitment and hiring practices, job security, and performance appraisal.


2020 ◽  
Vol 51 (1) ◽  
pp. 59-83
Author(s):  
Yue Zhang ◽  
Woosang Hwang ◽  
Eunjoo Jung ◽  
Seong Hee Kim ◽  
Hye Lim Sin

Author(s):  
Celine Parreñas Shimizu

Transnational films representing intimacy and inequality disrupt and disgust Western spectators. When wounded bodies within poverty entangle with healthy wealthy bodies in sex, romance and care, fear and hatred combine with desire and fetishism. Works from the Philippines, South Korea, and independents from the United States and France may not be made for the West and may not make use of Hollywood traditions. Rather, they demand recognition for the knowledge they produce beyond our existing frames. They challenge us to go beyond passive consumption, or introspection of ourselves as spectators, for they represent new ways of world-making we cannot unsee, unhear, or unfeel. The spectator is redirected to go beyond the rapture of consuming the other to the rupture that arises from witnessing pain and suffering. Self-displacement is what proximity to intimate inequality in cinema ultimately compels and demands so as to establish an ethical way of relating to others. In undoing the spectator, the voice of the transnational filmmaker emerges. Not only do we need to listen to filmmakers from outside Hollywood who unflinchingly engage the inexpressibility of difference, we need to make room for critics and theorists who prioritize the subjectivities of others. When the demographics of filmmakers and film scholars are not as diverse as its spectators, films narrow our worldviews. To recognize our culpability in the denigration of others unleashes the power of cinema. The unbearability of stories we don’t want to watch and don’t want to feel must be borne.


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