The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices

2006 ◽  
Vol 17 (3) ◽  
pp. 193-203 ◽  
Author(s):  
Hyeong Min Kim ◽  
Thomas Kramer
Keyword(s):  
Need For Cognition ◽  
Cognitive Effort ◽  
Moderating Effects

MODERATING EFFECTS OF NEED FOR COGNITION ON ATTRACTIVENESS STEREOTYPING

2001 ◽  
Vol 29 (4) ◽  
pp. 313-321 ◽  
Author(s):  
Arthur H. Perlini ◽  
Samantha D. Hansen
Keyword(s):  
Personality Traits ◽  
Physical Attractiveness ◽  
Cognitive Activity ◽  
Need For Cognition ◽  
Moderating Effects ◽  
Peripheral Cues ◽  
Moderating Role

The present study investigated the moderating role of need for cognition (NFC), the tendency to engage in, and enjoy, effortful cognitive activity, on the attractiveness bias. Based on previous research suggesting that people low in NFC are more strongly influenced by peripheral cues of persuasion (including physical attractiveness), it was expected that such individuals, compared to those high in NFC, would exhibit a stronger tendency to attribute socially desirable traits to attractive persons. Participants high and low in NFC rated one of four photographs that varied in attractiveness and sex on 17 bipolar personality traits. While both high and low NFC participants rated the attractive target photographs as more socially desirable than the unattractive photographs, the magnitude of this effect was substantially larger for the low NFC participants. The findings suggest that NFC plays a moderating role in the attractiveness bias.

scholarly journals Negative Moderating Effect of General Self-Efficacy on the Relationship between Need for Cognition and Cognitive Effort

2011 ◽  
Vol 109 (1) ◽  
pp. 127-136 ◽  
Author(s):  
Kishore Gopalakrishna Pillai ◽  
Ronald E. Goldsmith ◽  
Michael Giebelhausen
Keyword(s):  
College Students ◽  
Boundary Condition ◽  
Regression Analysis ◽  
Self Efficacy ◽  
Cognitive Activity ◽  
Need For Cognition ◽  
Cognitive Effort ◽  
Moderating Effect ◽  
The Relationship ◽  
General Self Efficacy

This study demonstrates the negative moderating effect of general self-efficacy on the relationship between need for cognition, which refers to stable individual differences in people's tendencies to engage in and enjoy cognitive activity, and cognitive effort. This negative moderating effect of general self-efficacy has been termed “plasticity.” Scholars assume the relationship between need for cognition and cognitive effort is true by definition. The study uses data from 144 U.S. college students and employs moderated regression analysis followed by subgroup analysis to demonstrate plasticity. The results set a boundary condition to the generally presumed relationship between need for cognition and cognitive effort, thereby improving the understanding of how these phenomena are related.

The moderating effects of need for cognition on drivers of customer loyalty

2013 ◽  
Vol 47 (8) ◽  
pp. 1157-1176 ◽  
Author(s):  
Håvard Hansen ◽  
Bendik M. Samuelsen ◽  
James E. Sallis
Keyword(s):  
Customer Loyalty ◽  
Need For Cognition ◽  
Moderating Effects
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