scholarly journals The influence of values in sustainable consumption among millennials

2021 ◽  
Author(s):  
Andreas Falke ◽  
Nadine Schröder ◽  
Claudia Hofmann
Keyword(s):  
Employment Status ◽  
Purchase Intention ◽  
Communication Channel ◽  
Theory Of Planned Behaviour ◽  
Sustainable Consumption ◽  
Full Time ◽  
Planned Behaviour ◽  
High Importance ◽  
Purchasing Intention ◽  
Perceived Consumer Effectiveness

AbstractDue to climate change and global warming, sustainable consumption—as one possible solution to these challenges—is becoming more and more relevant. One generation that is affected the most by these developments are the millennials. While more and more baby boomers are retiring, millennials are now transitioning from being in training to being full-time employed, which marks a big change in their lives and makes understanding their values and consumption behaviour more important for marketers. The goal of our study is to clarify which values influence the building of attitude of millennials, if this influence differs according to employment status, and how attitude affects purchase intention concerning sustainable goods. Building to the list of values by Kahle (1983), the theory of planned behaviour, and perceived consumer effectiveness, we construct a framework to understand how values and employment status of millennials interact with their purchasing intention. Our results show that, among others, the values, that play a role during purchase intention forming, differ depending on the employment status. We also find that millennials place high importance on being in control when purchasing sustainable goods. Advertising and product managers can use our results to better understand and target the audience of their products as they construct their marketing efforts with the values of the audience in mind. In particular, messages that comply with the notion of being in control should be considered in every communication channel. This way, they may increase the share of sustainable consumers.

scholarly journals Factors Influencing Sustainable Purchasing Behaviour of Remanufactured Robotic Lawn Mowers

2021 ◽  
Vol 13 (4) ◽  
pp. 1954
Author(s):  
Daan Kabel ◽  
Mattias Elg ◽  
Erik Sundin
Keyword(s):  
Theory Of Planned Behaviour ◽  
Sustainable Consumption ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Consumer Acceptance ◽  
Research Model ◽  
Planned Behaviour ◽  
Lawn Mower ◽  
Factors Influencing ◽  
Purchasing Behaviour

The lack of consumer acceptance for remanufactured products is preventing the transition towards sustainable consumption. When knowledge about remanufacturing among consumers is limited, more insight is required into the consumer’s expectations. The purpose of this paper is to examine the consumer’s expectations and willingness to engage in sustainable purchasing behaviour when considering buying remanufactured robotic lawn mowers. The theory of planned behaviour and variables from green marketing help form the research model, which was tested empirically using survey data from 118 samples. The results indicate that sustainable purchasing behaviour of remanufactured robotic lawn mowers is primarily influenced by the consumer’s attitude and evaluation of the remanufactured product, and less so by external influences. Consumers expecting high product quality, low price, and low risk, had a positive evaluation and were therefore more willing to engage in sustainable purchasing behaviour of remanufactured robotic lawn mowers. More concisely, consumers value performance and price reductions, and worry about the time the remanufactured robotic lawn mower remains functional. Environmental knowledge among consumers is sufficient but cannot be fully translated into positive evaluations and sustainable purchases of remanufactured robotic lawn mowers. This research provides guidance for how remanufacturing firms can improve their circular marketing and remanufacturing strategies.

scholarly journals Application of theory of planned behaviour in purchasing intention and consumption of Halal food

2017 ◽  
Vol 47 (5) ◽  
pp. 635-647 ◽  
Author(s):  
Jan Mei Soon ◽  
Carol Wallace
Keyword(s):  
Higher Education ◽  
Animal Welfare ◽  
Theory Of Planned Behaviour ◽  
Food Service ◽  
Food Products ◽  
Meat Production ◽  
Online Questionnaire ◽  
Planned Behaviour ◽  
Content Type ◽  
Purchasing Intention

Purpose Food businesses provide Halal food to cater to the dietary requirements of Muslims, especially in communities with a growing number of the ethnic minority and at public institutions such as higher education establishments. A large and growing body of literature has investigated the purchasing and consumption behaviour of Halal food, and there are also studies that revealed consumers who do not support Halal food products on the grounds of animal welfare where animals were slaughtered without stunning. Thus, the purpose of this paper is to examine the predictors of purchasing intention of Halal food products and perceptions of animal welfare among Muslims and non-Muslim consumers of a public higher education institution. Design/methodology/approach An online questionnaire collected information on sociodemographic profiles and importance of Halal food. Descriptive statistics were used to determine the frequency of distribution of all sociodemographic characteristics. Multiple regression analyses were used to describe the theory of planned behaviour relationship and purchasing intention. Findings The regression model for all the respondents explained about 73 per cent of the variance of the intent to purchase Halal foods where R2 = 0.724 (adjusted R2 = 0.72). This was significantly different from zero F(3, 185) = 162.130, p < 0.001. Both Muslim and non-Muslim consumers’ attitudes were significant predictors of their purchasing intention of Halal foods (β = 0.87, p < 0.001). The implications of subjective norms and perceived behavioural control and the lack of influence from these predictors are discussed. Originality/value This study revealed that both Muslim and non-Muslim consumers agreed on the importance of animal welfare, but there exist differences in perceptions of animal welfare in Halal meat production. This research is of value to those working in regulatory and food service settings in understanding the differences and needs of consumers, and it contributes to a better understanding of the customers within a university setting.

scholarly journals Purchase intention towards dietary supplements during COVID-19 pandemic: consumers’ perspective

Food Research ◽  
2021 ◽  
Vol 5 (5) ◽  
pp. 294-299
Author(s):  
Y.Q. Wong ◽  
B.C. Tan ◽  
T.C. Lau ◽  
N. Khan
Keyword(s):  
Dietary Supplements ◽  
Purchase Intention ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Consumer Attitudes ◽  
Subjective Norms ◽  
Planned Behaviour ◽  
Health Consciousness ◽  
Perceived Price ◽  
Consumer Purchase Intention

The consumption of dietary supplements (DSs) has been steadily increasing in the wake of the COVID-19 outbreak in most countries. Consumer purchase intention towards DSs is expected to be of concern to many companies in the pharmaceutical industry. This study extends the Theory of Planned Behaviour by adding health consciousness and perceived price in the model to investigate its effect on consumer purchase intention towards DSs during the COVID-19 outbreak. A questionnaire-based survey was distributed via an online survey to 207 respondents. Results from multiple regression analysis revealed that consumer attitudes, subjective norms, perceived behavioural control, and health consciousness contributed significantly to purchase intention towards DSs. Perceived price did not have an impact on intention. Further investigation revealed that favourable attitudes towards DSs were the most important contributor towards purchasing DSs during the COVID-19 pandemic.

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