Sustainability as a success factor for tourism destinations: a systematic literature review

PurposeThis study sought to assess the extent to which tourism research has considered sustainability as a success factor for tourism destinations. It also aims to identify the relevance of the economic, environmental and socio-cultural dimensions of sustainability for tourist destination success, identify gaps in the literature and draw theoretical and practical implications and make recommendations.Design/methodology/approachThe research methodology consists of a systematic literature review on sustainability as a success factor for tourism destinations.FindingsResearch interest in the topic is recent and mostly focused on environmental sustainability. Developing a sustainable tourism policy and performing adequate destination management are crucial for tourism destination success. It is also acknowledged that perceiving a destination as sustainable has a significant positive impact on tourists' experiences, purchasing behaviour and loyalty.Originality/valueThis study's value arises from the fact that, to the best of the authors’ knowledge, no systematic literature review was yet been performed on the topic of sustainability as a success factor for tourism destinations.

The Influence of In-Store Ambience on Consumer Purchasing Behaviour

This study assesses in-store ambience or atmospherics of a selected apparel retail store to determine its possible influence on consumer behaviour at the selected store. Forty-five (45) walk-in customers were conveniently selected to participate in the quantitative, cross sectional study. The study concluded that there is a significant positive relationship between in-store ambience and consumer purchasing behaviour at the selected retail store. The study provides recommendations for both theory and practice

Exploring the Geographic Variation in Fruit and Vegetable Purchasing Behaviour Using Supermarket Transaction Data

The existence of dietary inequalities is well-known. Dietary behaviours are impacted by the food environment and are thus likely to follow a spatial pattern. Using 12 months of transaction records for around 50,000 ‘primary’ supermarket loyalty card holders, this study explores fruit and vegetable purchasing at the neighbourhood level across the city of Leeds, England. Determinants of small-area-level fruit and vegetable purchasing were identified using multiple linear regression. Results show that fruit and vegetable purchasing is spatially clustered. Areas purchasing fewer fruit and vegetable portions typically had younger residents, were less affluent, and spent less per month with the retailer.

Determinants of online clothing review helpfulness: the roles of review concreteness, variance and valence

Online reviews have emerged as an essential information source for online clothing purchasing behaviour. It is thus paramount for marketers to understand what makes online clothing review helpful to consumers. This research primarily aims to examine the relationship between review textual content factors and review helpfulness in the context of online clothing purchasing. Experiments on review concreteness (concrete or abstract), review variance (consistent or inconsistent) and review valence (positive or negative), between participants were conducted to explore the interaction effect. The findings suggest that online clothing review concreteness, variance and valence are significant factors affecting review helpfulness. Additionally, this study’s findings show that abstract review, negatively review and inconsistent review has a stronger effect on online clothing review helpfulness than concrete review, positively review and consistent review. The findings will help customers to write better clothing reviews, help retailers to manage their websites intelligently and aid customers in their product purchasing decisions.

Development and Validation of the RAFFLE; A Measure of Reasons and Facilitators for Loot Box Engagement

Qualitative studies have identified a diverse array of motivations for purchasing items within video games through chance-based mechanisms (i.e., “loot boxes”). Given that some individuals—particularly those at risk of disordered gaming and/or gambling—are prone to over-involvement with loot box purchasing, it is important to have a reliable, valid means of measuring the role of different motivations in driving purchasing behaviour. Building on prior qualitative research, this paper reports the development and validation of the “RAFFLE” scale, to measure the Reasons and Facilitators for Loot box Engagement. A 23-item, seven-factor scale was developed through cognitive interviews (n = 25) followed by two surveys of UK-based gamers who purchase loot boxes; analysed via exploratory (n = 503) and confirmatory (n = 1495) factor analysis, respectively. Subscales encompassed “enhancement’; “progression’; “social pressure’; “distraction/compulsion’; “altruism’; “fear of missing out’; and “resale”. The scale showed good criterion and construct validity (correlating well with measures of loot box engagement; the risky loot box index (r = 0.63) and monthly self-reported spend (r = 0.38)), and good internal validity (Cronbach’s alpha = 0.84). Parallels with, and divergence from, motivations for related activities of gaming and gambling, and alignment with broader theoretical models of motivation, are discussed.

Electronic Word of Mouth (eWOM) and Marketing Implications

This doctoral thesis studies various aspects related to a specific type of electronic word of mouth, also referred to as eWOM, which are online consumer reviews. On the one hand, this thesis studies how certain non-textual and textual characteristics of online reviews, together with the visibility of those reviews, influence various types of consumer behaviour, specifically the adoption of information and the purchasing behaviour. On the other hand, this research studies the textual content of online reviews to study the brand positioning and brand segmentation, and to analyse the positioning and associations with products. Prior to the empirical analysis, the literature on information processing, decision-making literature, branding and text mining are mainly reviewed.

The Impact of Emotional Advertising on Consumer Buying Behavior for Apparel Products in Gujranwala

The purpose of the study was to determine the impact of emotional advertising on customer purchasing behaviour. High-end items, particularly garment companies, are the focus of research. It also intends to investigate the most effective advertising appeal for influencing customer purchase decisions. The question mark-based survey was done with a sample size of 150 respondents, and their reactions to various attractions such as love, joy, and excitement were recorded. Hypothetical models have been validated through the use of hypothetical analysis and structural equation modelling (SEM). The findings demonstrate that pleasant emotions such as love, laughter, and happiness have a beneficial influence on customer purchasing intentions. This study supports the favourable relationship between emotional advertising and consumer purchasing behaviour when it comes to clothing companies.