The development of enterprises in strategic industries depends on funding made innovative products that are in demand in the markets for high-tech products. The interest of investors depends on the innovation and competitiveness of the products that the enterprise can produce. The enterprise should make a new, diversified portfolio of orders to attract funding from potential investors. The innovativeness of the product is determined by the novelty of the components in its composition. Therefore, the pressing challenge is to study the innovation of high-tech products based on their component architecture. It makes it possible for investors to assess the possibility of enterprise financing while making a promising diversified portfolio of orders. The study develops a method to justify investments into the new orders that are based on the research of the component architecture of the complex product. The tasks analyzed the product component architecture innovation and investment attractiveness, justify and select the diversified portfolio of orders, simulate and assess orders portfolio feasibility are stated and solved. The paper proposes the component method that makes it possible to evaluate the architecture of the new product in terms of innovation and investment attractiveness. The research of innovation is conducted depending on the composition of the components in the architecture of the whole product. These components can be either new that require a new cycle of creation, or “old” ones, taken from previous experience with the possible adaptation to the technical requirements of the new product. By using the proposed multifactor planning of the experiment, the possible options are considered and the main indicators of the new product are assessed: investment attractiveness, costs, timelines, and risks of order fulfillment. Using lexicographic ordering of alternatives the compromised selection of the optimal option in terms of limited capabilities of the enterprise is conducted. To optimize the diversified portfolio of orders the method of integer (Boolean) programming is used. Investment attractiveness is used as a target function. The restrictions consider allowable costs, timelines, and risks of the orders portfolio fulfillment. In the last part of the paper, the method of simulation agent modeling in a form of applied information technology is used to assess the timeline for order fulfillment and the impact of risks on the feasibility of the diversified portfolio of orders. The novelty of the results is related to the justification of the choice of a diversified portfolio of orders, which in contrast to the already existing approaches, is based on the advanced component architecture of complex products and the simulation of orders portfolio selection considering innovation and investor interests. The proposed method and information technology are planned for the future development of an enterprise that makes it possible to assess the competitiveness of products, as well as the possibility to attract funding.
Method and information technology to research the component architecture of products to justify investments of high-tech enterprise
