Mobile social networking sites for emotional support: Moderating effect of gender

2021 ◽  
Author(s):  
Xiaoqing Li
Keyword(s):  
Social Networking ◽  
Emotional Support ◽  
Social Networking Sites ◽  
Moderating Effect ◽  
Mobile Social Networking

Understanding social influence on mobile social networking sites: A social support perspective

2017 ◽  
Vol 35 (2) ◽  
pp. 220-229 ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Social Support ◽  
Social Influence ◽  
Social Networking ◽  
Emotional Support ◽  
Social Networking Sites ◽  
Service Providers ◽  
Informational Support ◽  
Mobile Social Networking ◽  
The Social ◽  
Mobile Sns

Due to the social networking relationship, users’ continuance of social networking sites (SNS) may receive social influence from their peers and referents. This research identified the effect of social support on social influence in mobile SNS. Social support consists of both informational support and emotional support. Social influence is reflected by three factors: subjective norm, social identity and group norm. The results suggested that social support has a significant effect on social influence. The results imply that service providers need to build a supportive climate in order to facilitate social influence and users’ continuance usage.

The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage

2014 ◽  
Vol 6 (3) ◽  
pp. 18-33
Author(s):  
Carla Ruiz-Mafé ◽  
Silvia Sanz-Blas ◽  
José Martí-Parreño
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Daily Basis ◽  
Personal Factors ◽  
Weekly Basis ◽  
Media Dependency ◽  
Mobile Social Networking ◽  
Managerial Implications ◽  
And Gender

Social Networking Sites (SNS) are gaining momentum as powerful tools of marketing communications. Mobile phones are becoming one of the most popular devices for accessing Social Networking Sites. In Spain, 44% of Social Networking Sites users access these sites on a daily basis while 79% of them access these sites on a weekly basis. Furthermore, it is notable that over 70% of Social Networking Sites users talk about and recommend commercial brands. This justifies the interest of the study of Social Networking Sites users from a marketing perspective. The aim of this research is to assess the influence of consumers` personal factors (attitude, innovativeness, and gender) and individual-media relationships (media affinity and individual-media dependency) on mobile SNSs usage behaviour. Managerial implications improving marketers´ advertising effectiveness are also provided.

Examining social capital on mobile SNS: the effect of social support

2016 ◽  
Vol 50 (4) ◽  
pp. 367-379 ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Social Support ◽  
Social Capital ◽  
Emotional Support ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Research Model ◽  
Content Type ◽  
Mobile Social Networking ◽  
Equation Modelling ◽  
Mobile Sns

Purpose The purpose of this paper is to examine the effect of social support on social capital in mobile social networking sites. Design/methodology/approach Based on the 234 valid responses collected from a survey, structural equation modelling was employed to examine the research model. Findings The results indicated that social support, which includes informational support and emotional support, has a significant effect on social capital that consists of structural, relational and cognitive capital. Originality/value Although previous research has found the effect of social capital on user behaviour, it has seldom identified the determinants of social capital. Thus, how to build and develop social capital remains a question. This research examined the effect of social support on social capital.

Adoption of mobile social networking sites for learning?

2015 ◽  
Vol 39 (6) ◽  
pp. 762-778 ◽  
Author(s):  
Choy-Har Wong ◽  
Garry Wei-Han Tan ◽  
Siew-Phaik Loke ◽  
Keng-Boon Ooi
Keyword(s):  
Social Networking ◽  
Learning Community ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Mobile Network ◽  
Research Area ◽  
Equation Modeling ◽  
Content Type ◽  
Mobile Social Networking ◽  
New Research

Purpose – The purpose of this paper is to explore the factors that influence users’ behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE). Design/methodology/approach – Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses. Findings – The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience. Practical implications – The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning. Originality/value – While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures.

The Effects of Network Externality and Flow Experience on Mobile SNS Continuance

2017 ◽  
Vol 13 (2) ◽  
pp. 57-69
Author(s):  
Tao Zhou
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Service Providers ◽  
Network Size ◽  
Network Externality ◽  
Factors Affecting ◽  
Mobile Social Networking ◽  
Continuance Usage ◽  
Two Factors ◽  
Mobile Sns

Facilitating users' continuance usage and retaining them are crucial to the success of mobile social networking sites (SNS). Drawing on both perspectives of network externality and flow, this research examined the factors affecting mobile SNS continuance usage. Network externality includes two factors: referent network size and perceived complementarity, which represent direct externality and indirect externality, respectively. The results indicated that both factors of network externality have significant effects on flow, which further affects satisfaction and continuance usage. The results imply that service providers need to deliver a positive network externality and an engaging experience in order to facilitate users' continuance usage.

scholarly journals Examining the Predictors of Mobile Addiction: Some Insights from Malaysia

2018 ◽  
Vol 7 (4.38) ◽  
pp. 760
Author(s):  
Norazah Mohd Suki ◽  
Norbayah Mohd Suki
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Future Research ◽  
Research Model ◽  
Everyday Activity ◽  
Mobile Social Networking ◽  
Equation Modelling

This research aims to investigate the predictors of mobile addiction. The data was analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM) approach supported by Smart-PLS 2.0 to assess the hypothesis in the research model. The PLS-SEM technique revealed that there was a strong correlation between social networking sites (SNS) intensity and mobile addiction. Users have positively expressed that visiting SNS is part of their everyday activity as they tend to check their SNS almost every day. They have this perception that they will feel out of touch when they do not log into their SNS for a day. In addition, they feel as if they are part of the community of SNS on campus. Those with many SNS accounts have a strong tendency to install and use mobile social networking apps on their mobile phones to connect and communicate with others. These heavy users frequently use their mobile phone to log into their social network via preferred social networking apps and actively use it to check the SNS.  The direction for future research is also presented. 

#CleftProud

2018 ◽  
Vol 55 (10) ◽  
pp. 1339-1349 ◽  
Author(s):  
Nicola Marie Stock ◽  
Anna Martindale ◽  
Claire Cunniffe
Keyword(s):  
Social Networking ◽  
Real Time ◽  
Emotional Support ◽  
Social Networking Sites ◽  
Online Survey ◽  
Cleft Lip ◽  
Cleft Lip And Palate ◽  
Dental Health ◽  
Time Data ◽  
Real Time Data

Background: More than 2 billion people worldwide now use social networking sites, with an increasing number of users accessing these sites to obtain health information and engage in emotional support. Yet, investigation of social networking sites in the context of cleft lip and/or palate (CL/P) has been scarce. Methods: Real-time data posted during 2 weeks in April 2017 were collected from 2 existing private Facebook groups (hosted by the Cleft Lip and Palate Association United Kingdom) using video screen capture software. The number of posts, comments, unique contributors, and post “likes” was recorded, as well as the type and theme of each post. Data relating to the benefits and challenges of participation in the 2 groups were also collected via an online survey. Results: A content analysis of real-time data identified perioperative care, associated syndromes, and dental health to be particular areas of concern for parents/caregivers. Expectations, experiences, and outcomes of further treatment were key topics of discussion for adults with CL/P. Common benefits of the groups included the ability to connect with others, learn about local events, give and receive emotional support, and obtain quick responses to queries in a semi-anonymous environment. Disadvantages of the groups included a reliance upon opinion rather than medical fact and the frequent use of inappropriate terminology. Conclusions: Social networking sites appear to be a helpful source of health-related information and peer support for the CL/P population, yet closer monitoring of these groups may be required.

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