The Effects of Network Externality and Flow Experience on Mobile SNS Continuance

2017 ◽  
Vol 13 (2) ◽  
pp. 57-69
Author(s):  
Tao Zhou
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Service Providers ◽  
Network Size ◽  
Network Externality ◽  
Factors Affecting ◽  
Mobile Social Networking ◽  
Continuance Usage ◽  
Two Factors ◽  
Mobile Sns

Facilitating users' continuance usage and retaining them are crucial to the success of mobile social networking sites (SNS). Drawing on both perspectives of network externality and flow, this research examined the factors affecting mobile SNS continuance usage. Network externality includes two factors: referent network size and perceived complementarity, which represent direct externality and indirect externality, respectively. The results indicated that both factors of network externality have significant effects on flow, which further affects satisfaction and continuance usage. The results imply that service providers need to deliver a positive network externality and an engaging experience in order to facilitate users' continuance usage.

Understanding social influence on mobile social networking sites: A social support perspective

2017 ◽  
Vol 35 (2) ◽  
pp. 220-229 ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Social Support ◽  
Social Influence ◽  
Social Networking ◽  
Emotional Support ◽  
Social Networking Sites ◽  
Service Providers ◽  
Informational Support ◽  
Mobile Social Networking ◽  
The Social ◽  
Mobile Sns

Due to the social networking relationship, users’ continuance of social networking sites (SNS) may receive social influence from their peers and referents. This research identified the effect of social support on social influence in mobile SNS. Social support consists of both informational support and emotional support. Social influence is reflected by three factors: subjective norm, social identity and group norm. The results suggested that social support has a significant effect on social influence. The results imply that service providers need to build a supportive climate in order to facilitate social influence and users’ continuance usage.

The Effect of Social Support on Post-Adoption of Mobile SNS

2017 ◽  
Vol 9 (2) ◽  
pp. 17-30 ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Social Support ◽  
Emotional Support ◽  
Social Networking Sites ◽  
Service Providers ◽  
System Quality ◽  
Support Theory ◽  
Mobile Social Networking ◽  
The Social ◽  
Continuance Usage ◽  
Mobile Sns

Retaining users and facilitating their post-adoption are crucial for the success of mobile social networking sites (SNS). Drawing on the social support theory, this research examined mobile SNS continuance. The results indicated that both social support and technological perceptions affect continuance usage through trust and flow. Social support includes informational support and emotional support. Technological perceptions include system quality and service quality. The results imply that service providers need to offer a supportive climate as well as quality systems and services in order to facilitate users' post-adoption and continuance usage.

An empirical study on continuance intention of mobile social networking services

2014 ◽  
Vol 26 (2) ◽  
pp. 168-189 ◽  
Author(s):  
Lingling Gao ◽  
Xuesong Bai
Keyword(s):  
Information Quality ◽  
Service Providers ◽  
Network Size ◽  
Perceived Usefulness ◽  
Mobile Service ◽  
System Quality ◽  
Continuance Intention ◽  
Content Type ◽  
Factors Affecting ◽  
Mobile Sns

Purpose – Users' continuance intention is vital to the future of mobile social networking service (SNS) with rapid development and intensive competitions among its providers. The purpose of this research is to identify the factors affecting mobile SNS users' continuance intention. Design/methodology/approach – Data from an online survey administered to 228 mobile SNS users are used to test the research model through the use of structural equation modelling. Findings – The results show that flow, perceived usefulness and satisfaction determine continuance intention of mobile SNS. Moreover, the authors found that referent network size and perceived complementarity are the main factors affecting flow, whereas information quality is the main factor affecting perceived usefulness. Only system quality significantly affects satisfaction. Practical implications – The results imply that mobile service providers need to take the functional characteristics of the mobile SNS (e.g. system quality and information quality), network externalities (referent network size and perceived complementarity) and flow experience into consideration when encouraging users' continuance intention towards mobile SNS. Originality/value – Extant research has focused on initial adoption and usage of mobile SNS and has seldom considered post-adoption usage, which is critical to mobile service providers' success. This research tries to fill the gap by examining continuance intention to use mobile SNS. The theory embedded within the IS success model, network externalities and flow theory articulated that these three research domains can be integrated to better understand the factors that influence mobile SNS users' continuance intention.

Examining Mobile SNS Continuance From a Dual Perspective of Social Capital and Privacy Concern

2019 ◽  
pp. 1498-1514
Author(s):  
Tao Zhou
Keyword(s):  
Social Capital ◽  
Social Networking ◽  
Service Providers ◽  
Three Dimensions ◽  
Privacy Concern ◽  
Privacy Concerns ◽  
Structural Capital ◽  
Mobile Social Networking ◽  
Dual Perspective ◽  
Mobile Sns

This article contends that due to the intense competition, it is crucial for mobile social networking services (SNS) providers to retain users and facilitate their continuance. Integrating both perspectives of social capital and privacy concern, this research examined mobile SNS continuance. Social capital includes three dimensions: structural capital, relational capital and cognitive capital. The results indicated that both social capital and privacy concerns have significant effects on continuing usage. The results imply that service providers need to develop social capital and curb privacy concerns in order to facilitate users' continuance usage of mobile SNS.

scholarly journals Effects of Perceived Information Quality, Perceived System Quality, and Perceived Flow on Mobile Social Networking Sites (SNS) Users' Trust

2014 ◽  
pp. 22-32
Author(s):  
Norazah Mohd Suki ◽  
Norbayah Mohd Suki
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Information Quality ◽  
Correlation Coefficients ◽  
Future Research ◽  
System Quality ◽  
Mobile Social Networking ◽  
Pearson Correlations ◽  
Mobile Sns

This chapter examines the effects of perceived information quality, perceived system quality, and perceived flow on mobile Social Networking Sites (SNS) users' trust. Pearson correlations via SPSS 21.0 computer program was used for data analysis as it has the ability to ensure the consistency of the model with the data, to provide information necessary to scrutinize the study hypotheses, and to estimate associations among constructs. Each correlation coefficient was assessed as significant at the 0.01 level, and the overall model was determined to fit the data well as multicollinearity was absent. In terms of the associations with perceived user trust, perceived flow had highest significant positive correlation coefficients, followed by perceived information quality and perceived system quality. Next, further investigation of the study encountered that perceived flow is significantly associated by both perceived system quality and perceived information quality of mobile SNS, respectively. The chapter concludes with directions for future research.

Understanding continuance usage intention of mHealth in a developing country

2020 ◽  
Vol 14 (2) ◽  
pp. 251-272 ◽  
Author(s):  
Md Abdul Kaium ◽  
Yukun Bao ◽  
Mohammad Zahedul Alam ◽  
Md. Rakibul Hoque
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Service Providers ◽  
Least Squares Method ◽  
System Quality ◽  
Content Type ◽  
Factors Affecting ◽  
Continuance Usage ◽  
The Government ◽  
Continuance Usage Intention

Purpose This study aims to understand the factors affecting the continuance usage intention (CUI) of mHealth among the rural elderly. Design/methodology/approach An integrated model was proposed with the constructs derived from multiple models such as the unified theory of acceptance and use of technology, information system success model and expectation confirmation model. Data were collected from 400 participants who had prior experiences with mHealth services in Bangladesh. The research model was tested using the partial least squares method based upon structural equation modelling. Findings The findings indicated that system quality, performance expectancy, facilitating conditions and social influence were significant to the degree of confirmation and ultimately affect satisfaction and CUI. Surprisingly, service quality and information quality were insignificant. Research limitations/implications This study has added in the field of knowledge by contributing some new thoughts and interpretations of continuance usage modelling for mHealth services. The findings may become beneficial for the government agencies, policymakers, mHealth systems developers and service providers. Originality/value As limited research was found on CUI of mHealth in the integrated view of rural elderly’s value, this research contributes to the extant literature by categorizing key factors that might support to proliferate the continuance usage of this service. Moreover, the contextualization of the related variables and integration of the existing model is theoretically original. Furthermore, because of a generic approach, the findings could be easily modified to assist other developing countries in the planning and up-take of mHealth.

Legal Issues Associated with Emerging Social Interaction Technologies

2010 ◽  
pp. 351-362 ◽  
Author(s):  
Robert D. Sprague
Keyword(s):  
Social Interaction ◽  
Social Networking ◽  
Legal System ◽  
Social Networking Sites ◽  
Service Providers ◽  
Legal Issues ◽  
Web Pages ◽  
Federal Law ◽  
Online Service Providers ◽  
The U.S

This chapter focuses on legal issues that may arise from the increasing use of social interaction technologies; prospective employers searching the Internet to discover information from candidates’ blogs, personal web pages, or social networking profiles; employees being fired because of blog comments; a still-evolving federal law granting online service providers sweeping immunity from liability for userpublished content; and attempts to apply the federal computer crime law to conduct on social networking sites. The U.S. legal system has been slow to adapt to the rapid proliferation of social interaction technologies. This paradox of rapid technological change and slow legal development can sometimes cause unfairness and uncertainty. Until the U.S. legal system begins to adapt to the growing use of these technologies, there will be no change.

The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage

2014 ◽  
Vol 6 (3) ◽  
pp. 18-33
Author(s):  
Carla Ruiz-Mafé ◽  
Silvia Sanz-Blas ◽  
José Martí-Parreño
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Daily Basis ◽  
Personal Factors ◽  
Weekly Basis ◽  
Media Dependency ◽  
Mobile Social Networking ◽  
Managerial Implications ◽  
And Gender

Social Networking Sites (SNS) are gaining momentum as powerful tools of marketing communications. Mobile phones are becoming one of the most popular devices for accessing Social Networking Sites. In Spain, 44% of Social Networking Sites users access these sites on a daily basis while 79% of them access these sites on a weekly basis. Furthermore, it is notable that over 70% of Social Networking Sites users talk about and recommend commercial brands. This justifies the interest of the study of Social Networking Sites users from a marketing perspective. The aim of this research is to assess the influence of consumers` personal factors (attitude, innovativeness, and gender) and individual-media relationships (media affinity and individual-media dependency) on mobile SNSs usage behaviour. Managerial implications improving marketers´ advertising effectiveness are also provided.

scholarly journals Tourism Information Diffusion through SNSs: A Theoretical Investigation

2020 ◽  
Vol 12 (5) ◽  
pp. 1731 ◽  
Author(s):  
Ting Liu ◽  
Jianhong Xia ◽  
Lesley Crowe-Delaney
Keyword(s):  
Decision Making ◽  
Social Networking ◽  
Network Structure ◽  
Social Networking Sites ◽  
Information Diffusion ◽  
User Generated Content ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Tourism Information ◽  
Tourist Information

Social networking sites (SNSs) are known to have a role in promoting tourism and influencing how it is marketed to consumers, but there seems to be few deep analyses of SNS’s efficacy in tourists’ decision making and destination promotion. To address this, we present Tourism Information Diffusion Ecosystem (TIDE), a novel theoretical framework to help understand this system of tourism SNS information diffusion. TIDE defines who participates in the system, what roles participants play in distributing tourist information contained within user-generated content, how content within a network is distributed, and if this user-generated information, once diffused, has been transferred into tourists’ visiting actions, and the reasons why these actions have been generated. We discovered user typologies and the powerful characteristics of this network structure to be important factors affecting visiting actions in choosing particular tourist destinations.

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