Power and Message Framing: the Case of Comparative Advertising

Customer Needs and Solutions ◽

10.1007/s40547-020-00110-9 ◽

2020 ◽

Author(s):

Xingbo Li ◽

Shalini Sarin Jain ◽

Yiqin Alicia Shen ◽

Shailendra Pratap Jain

Keyword(s):

Message Framing ◽

Comparative Advertising

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Relative Effectiveness of Direct and Indirect Comparative Advertising: The Role of Message Framing and Gender on Believability and Attitude Certainty: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_269 ◽

2020 ◽

pp. 671-672

Author(s):

Dan Petrovici ◽

Linda L. Golden ◽

Dariya Orazbek

Keyword(s):

Message Framing ◽

Relative Effectiveness ◽

Comparative Advertising ◽

Attitude Certainty ◽

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Supplemental Material for The Role of Dispositional Factors in Moderating Message Framing Effects

Health Psychology ◽

10.1037/a0029305.supp ◽

2012 ◽

Keyword(s):

Message Framing ◽

Framing Effects ◽

Dispositional Factors

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The Impact of Psychological Distance from Illnesses on Effectiveness of Advertising Message Framing

PsycEXTRA Dataset ◽

10.1037/e504392014-051 ◽

2013 ◽

Author(s):

Dong Hoo Kim ◽

Marie Guadagno ◽

Jung Hwa Choi ◽

Michael Mackert

Keyword(s):

Message Framing ◽

Psychological Distance ◽

Advertising Message ◽

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Persuasive Message Framing and Immigration Policy

PsycEXTRA Dataset ◽

10.1037/e505802012-001 ◽

2009 ◽

Keyword(s):

Immigration Policy ◽

Message Framing ◽

Persuasive Message

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Choice for My Health Versus Our Environment: Message Framing of Organic Foods Advertisements

PsycEXTRA Dataset ◽

10.1037/e567792014-001 ◽

2014 ◽

Author(s):

Vimviriya Limkangvanmongkol

Keyword(s):

Message Framing ◽

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Message Framing Utilization in Hypertension Research With African American Women

PsycEXTRA Dataset ◽

10.1037/e622192013-001 ◽

2013 ◽

Author(s):

Alana R. Russaw ◽

Twylla Abrahamson

Keyword(s):

African American ◽

African American Women ◽

Message Framing ◽

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Using message framing and culture to promote cancer screening in Hispanic women

PsycEXTRA Dataset ◽

10.1037/e633942013-647 ◽

2005 ◽

Author(s):

Joe Tomaka ◽

Kim Ese ◽

Beatriz Gamboa ◽

Natalie Hidalgo

Keyword(s):

Cancer Screening ◽

Hispanic Women ◽

Message Framing

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Neural correlates of voice gender and message framing in advertising: A functional MRI study.

Journal of Neuroscience Psychology and Economics ◽

10.1037/npe0000076 ◽

2017 ◽

Vol 10 (4) ◽

pp. 121-136 ◽

Author(s):

Luis-Alberto Casado-Aranda ◽

Juan Sánchez-Fernández ◽

Francisco J. Montoro-Ríos

Keyword(s):

Functional Mri ◽

Message Framing ◽

Neural Correlates ◽

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Baptist Press and the Baptist Faith and Message : framing women within denominational contexts

10.32469/10355/5905 ◽

2006 ◽

Author(s):

Danna Sue Sprenkle

Keyword(s):

Message Framing ◽

Baptist Faith And Message

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HOW TO INDUCE CUSTOMER COOPERATION IN THE B2C SHARINGSERVICE CONTEXT: AN EXAMINATION OF THE INTERACTION EFFECT OF MESSAGE FRAMING AND CUSTOMER VALUE PERCEPTION

Global Fashion Management Conference ◽

10.15444/gmc2018.07.09.02 ◽

2018 ◽

Vol 2018 ◽

pp. 866-868

Author(s):

Woohyun Lee ◽

◽

Sooyun Kim ◽

Sunmee Choi

Keyword(s):

Interaction Effect ◽

Customer Value ◽

Message Framing ◽

Value Perception ◽

Customer Value Perception

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