Our knowledge of sleep disorders has grown dramatically in recent years, and sleep disorders are increasingly being recognized by the medical community and the public. Cognitive-behavioral therapy for insomnia has extensive research to support its effectiveness and is now seen as the first-line treatment for insomnia. Beyond insomnia, there are promising approaches to address psychological and behavioral aspects of many sleep disorders. This chapter describes the field of behavioral sleep medicine and outlines the author’s experience in developing a private practice devoted to sleep disorders. It offers advice for those who may be interested in practicing in this area and addresses business aspects of this niche practice. Resources are provided for readers who want to further their knowledge in this area.