Assessing Community-Based Wildlife Conservation Programs with the Gross National Happiness Framework

2019 ◽  
Vol 2 (3-4) ◽  
pp. 301-337 ◽  
Author(s):  
Beth Allgood ◽  
Mark Hofberg ◽  
Laura Musikanski ◽  
Lisa Michelini ◽  
Michael Moser
2018 ◽  
Vol 38 (3) ◽  
pp. 331-340 ◽  
Author(s):  
Gene R. Laczniak ◽  
Nicholas J. C. Santos

This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of market activity as well as the United Nations’ Sustainable Development Goals. The paper portrays GNH as a normative concept that captures collective well-being; it categorizes GNH, at least from the standpoint of Western moral philosophy, as most closely aligned with classical utilitarianism, and it distinguishes GNH from QoL on the basis of its predominantly aspirational and subjective orientation. It asserts that GNH can be seen as one manifestation of the common good, and, in that manner can be perceived as a ‘more ethical’ conception of the purpose of business activity. Finally, it links GNH to promising areas of Macromarketing scholarship. One essential contribution of this commentary is that it differentiates subjective community happiness from more objective measures of QoL familiar to macromarketing studies.


2016 ◽  
Vol 27 ◽  
pp. 1-15
Author(s):  
Eduardo Monaco

Bhutan, a Himalayan landlocked country of just about 750,000 inhabitants, has since the 1980s adopted a unique, holistic approach to development governance commonly referred to as 'Gross National Happiness' (GNH), which aims at achieving equitable socio-economic progress in harmony with other fundamental 'pillars' such as environmental preservation, good governance, and protection of the local cultural identity. The strategy - inspired, above all, by solid Tantric Buddhist belief - significantly differentiates itself from the mainstream GDP-driven, output-maximizing paradigms by maintaining that truly sustainable development can only originate from acknowledging the equal dignity and crucial interdependence of various dimensions of both human and natural life. This paper, drafted in the month of December 2015, briefly analyzes GNH policy’s key tenets and achievements – more conspicuous in regards to democratic governance and environment than in terms of inclusive, multidimensional poverty reduction, as well as its recently devised measuring tool, the GNH Index, and the results of its latest surveys. Factors like the peculiar Buddhist culture that informs it, the relatively simple economic infrastructure at this early stage of development, as well as the limited size of the politically active, urbanized population, all make GNH per se a distinctively Bhutanese phenomenon. Nevertheless, the fundamental paradigm shift that GNH advocates has already resonated beyond the countries’ borders, reinforcing a growing trend across international development actors towards a more comprehensive, qualitative definition and measurement of societal development.


2018 ◽  
Author(s):  
Paola Fajardo ◽  
Ignacio Valdez Hernández

Mangroves are valuable socio-ecological ecosystems that provide vital goods and services to millions of people, including wood, a renewable natural capital, which is the primary source of energy and construction material for several coastal communities in developing countries. Unfortunately, mangrove loss and degradation occur at alarming rates. Regardless of the protection and close monitoring of mangrove ecosystems in Mexico during the last two decades, mangrove degradation and the loss of biodiversity is still ongoing. In some regions, unregulated and unsustainable mangrove wood harvesting are important causes of degradation. In this context, community-based mangrove forestry through Management Units for Wildlife Conservation could be a cost-effective alternative scheme to manage and conserve mangrove forests, their ecosystem services and biological diversity within and beyond protected areas while providing sustainable local livelihoods and helping reduce illegal logging. The objective of the Management Units is to promote alternative means of production with the rational and planned use of renewable resources based on Management Plans. If implemented with a multidisciplinary perspective that incorporates scientific assessments this conservation strategy may contribute to achieving national and international environmental and biodiversity agreements providing multiple social, ecological and economic benefits from local to global scales.


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