Physicochemical aspects of the regulation of interfacial processes occurring at the oil-water-rock interface in the presence of ionic surfactants and their compositions are considered with the goal of developing efficient, scientifically grounded innovative technologies ensuring enhanced oil recovery and refining. A complex of studies of surface phenomena in the presence of ionic surfactants made it possible to identify criteria for evaluating the effectiveness of their action at the oil-water-rock interface, which makes it possible to predict the behavior of surfactants in real conditions of oil production and to use them purposefully in various enhanced oil recovery technologies.