The relationship between Eysenck's personality dimensions and Bem's masculinity and femininity scales

1988 ◽  
Vol 9 (4) ◽  
pp. 833-835 ◽  
Author(s):  
Thomas A. Kimlicka ◽  
Judith M. Sheppard ◽  
Peter L. Sheppard ◽  
James A. Wakefield
Keyword(s):  
Personality Dimensions ◽  
Masculinity And Femininity ◽  
The Relationship

The Relationship of Masculinity and Femininity to the Big Five Personality Dimensions Among a Chinese Sample

2011 ◽  
Vol 39 (4) ◽  
pp. 445-450 ◽  
Author(s):  
Lijun Zheng ◽  
Yong Zheng
Keyword(s):  
Big Five ◽  
Chinese Culture ◽  
Sex Role ◽  
Internet Survey ◽  
Big Five Personality ◽  
Personality Dimensions ◽  
Chinese Sample ◽  
Masculinity And Femininity ◽  
Relationship Of ◽  
The Relationship

The aim in this study was to examine the relationship of masculinity and femininity to the Big Five personality dimensions in a Chinese context. Using the Bem Sex Role Inventory (Bem, 1974) and IPIP Big Five factor markers (Goldberg, 2001), we assessed data from an Internet survey of 322 heterosexual men, 253 homosexual men, 942 heterosexual women, and 288 homosexual women in China. Controlling for age and education, masculinity was strongly predicted on extraversion, conscientiousness, intellect, and, to a lesser degree, on agreeableness, and femininity was predicted strongly on agreeableness across gender, sexual orientation, and occupation. The predictions of masculinity and femininity on emotional stability were very small, which may be a feature unique to Chinese culture.

scholarly journals Perceptions of Parental Bonding and Symptom Severity in Adults with Depression: Mediation by Personality Dimensions

2000 ◽  
Vol 45 (3) ◽  
pp. 263-268 ◽  
Author(s):  
Murray W Enns ◽  
Brian J Cox ◽  
Derrick K Larsen
Keyword(s):  
Parental Bonding ◽  
Personality Factors ◽  
Mediating Effects ◽  
Personality Dimensions ◽  
Personality Variables ◽  
Socially Prescribed Perfectionism ◽  
Parental Rearing ◽  
Personality Vulnerabilities ◽  
Concern Over Mistakes ◽  
The Relationship

Objective: An association between anomalous parental bonding experiences (lack of parental care, overprotection, or both) and depression during adulthood has been observed in several studies. The objective of the present study was to evaluate several different personality dimensions as possible mediators of the relationship between perceptions of parental bonding and depressive symptoms in adulthood. Methods: Outpatients with depression (n = 138) completed the Parental Bonding Instrument (PBI), the Beck Depression Inventory (BDI), and several measures of proposed personality vulnerabilities to depression. The conceptual and methodological criteria of Baron and Kenny (1986) were used to assess possible mediating effects of personality variables. Results: In men, overprotection by their fathers was significantly associated with depression; neuroticism, socially prescribed perfectionism, and concern over mistakes acted as mediators of this relationship. In women, lack of care by their mothers was significantly associated with depression; self-criticism, socially prescribed perfectionism, and concern over mistakes mediated this relationship. Conclusions: The present study provides evidence that personality factors may mediate the observed relationship between parental rearing style and depression. These potential causal mechanisms warrant longitudinal evaluation.

Connecting the dots between brand logo and brand image

2019 ◽  
Vol 11 (1) ◽  
pp. 68-87
Author(s):  
Harsandaldeep Kaur ◽  
Kanwalroop Kaur
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Brand Personality ◽  
Equation Modeling ◽  
Personality Dimensions ◽  
Content Type ◽  
Brand Familiarity ◽  
Sphere Of Influence ◽  
The Impact ◽  
The Relationship

Purpose Although the prominence of brand logo for companies is widely acknowledged, a close examination of the literature reveals lack of empirical research pertaining to effect of brand logo on consumer perception toward brand. Therefore, the purpose of this paper is to fill the gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: first, how brand logo favorability helps to increase brand image; and second, how brand logo form consumer perceptions toward brand through brand personality dimensions and brand familiarity? Design/methodology/approach The data were collected from 816 respondents using mall-intercept technique. Structural equation modeling via AMOS was conducted to test the proposed model to gain insight into the various relevant influences and relationships. Findings The findings revealed the importance of the company’s brand logo in enhancing the brand image. The results further highlighted that brand personality dimensions and brand familiarity mediate the relationship between brand logo and brand image. Practical implications The study offers managers a new perspective for building strong brand identity with the help of logos along with the brand personality dimensions and brand familiarity to enhance brand image. Originality/value This study provides novel insights on the impact of brand logo on brand image. This is the first study to determine the mediating role of brand personality in the relationship between brand logo and brand image. It thereby adds to the literature of visual identity by developing the sphere of influence of brand logo and its effects toward brands.

Personality, Cognitive Coping Strategies, and Adaptational Outcomes in a Sample from the General Spanish Population

2008 ◽  
Vol 103 (1) ◽  
pp. 57-62
Author(s):  
Víctor M. Ruiz
Keyword(s):  
Coping Strategies ◽  
Emotional Stability ◽  
Wishful Thinking ◽  
Positive Thinking ◽  
Negative Consequences ◽  
Cognitive Coping ◽  
Personality Dimensions ◽  
Coping Scale ◽  
Adaptational Outcomes ◽  
The Relationship

The relationship among scores on two personality dimensions, Emotional Stability and Extraversion, and on two cognitive coping strategies, Positive Thinking and Wishful Thinking, and on the Consequences of Coping scale were examined in 169 Spanish persons (78 men and 91 women; Mage = 36.3 yr., SD = 12.1). Positive Thinking was associated with high scores on the two personality dimensions and positive consequences, whereas Wishful Thinking was associated with low scores on both Emotional Stability and Extraversion and with negative consequences.

Sign in / Sign up

Export Citation Format

Share Document