Doing good and doing business at the bottom of the pyramid

Purpose – This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects of consumption behavior that evidences the influence of marketing practices on the BOP consumers. Design/methodology/approach – The study uses a long interview-based approach for an in-depth qualitative investigation of consumption behaviors of BOP consumers. Findings – Key findings that emerged from the research are: widespread usage of international brands and expenditure on products outside of the core bundle of consumption, susceptibility to sales promotions, need to look and feel good and use “fairness” creams, susceptibility to advertising and celebrity endorsements and influence of store personnel. Practical implications – For managers, this research suggests a careful examination of the likely consequences of their marketing actions. A set of guidelines are provided to them for doing business in a responsible manner at the BOP markets. Social implications – Recommendations for public policymakers are offered that stress on the need for ethical marketing exchanges to address the concern over possible exploitation of this vulnerable population. Originality/value – Extant literature on BOP has largely been conceptual in nature, relying on various case studies. This study empirically examines the nature and influence of marketing in the purchase behavior of BOP consumers. This is perhaps the first study providing empirical support to the argument that the poor consumers divert their scarce financial resources from fulfilling basic needs to purchasing non-essential discretionary products under the influence of BOP marketing.

Download Full-text

The 'No-Nonsense' Guide to Doing Business in Japan

10.1057/9780333978085 ◽

2000 ◽

Author(s):

Jon Woronoff

Keyword(s):

Doing Business

Download Full-text

Ease of Doing Business and Its Impact on Inward FDI

Indonesian Journal of Management and Business Economics ◽

10.32455/ijmbe.v1i1.52 ◽

2018 ◽

Vol 1 (1) ◽

pp. 52 ◽

Cited By ~ 2

Author(s):

Mohamed Tareq Hossain ◽

Zubair Hassan ◽

Sumaiya Shafiq ◽

Abdul Basit

Keyword(s):

Regression Model ◽

Causal Relationship ◽

World Bank ◽

Least Square ◽

Doing Business ◽

Least Square Regression ◽

Foreign Countries ◽

Ease Of Doing Business ◽

The Impact ◽

Starting A Business

This study investigates the impact of Ease of Doing Business on Inward FDI over the period from 2011 to 2015 across the globe. This study measures ease of doing business using starting a business, getting credit, registering property, paying taxes and enforcing contracts. The research used a sample of 177 countries from 190 countries listed in World Bank. Least square regression model via E-views software used to examine causal relationship. The study found that ease of doing business indicators ‘Enforcing Contracts’ was found to have a positive significant impact on Inward FDI. Nevertheless, ‘Getting Credit’ and ‘Registering Property’ were found to have a negative significant impact on Inward FDI. However, ‘Starting a Business’ and ‘Paying Taxes’ have no significant impact on Inward FDI in the studied timeframe of this research. The findings of the study suggested the ease of doing business enables inward FDI through better contract enforcements, getting credit and registering property. The findings of the research will assist international managers and companies to know the importance of ease of doing business when investing in foreign countries through FDI.

Download Full-text

On the Origins of Administrative Rent: Doing Business in a Russian Region N

Voprosy Ekonomiki ◽

10.32609/0042-8736-2010-5-58-80 ◽

2010 ◽

pp. 58-80 ◽

Cited By ~ 1

Author(s):

A. Oleinik

Keyword(s):

Rent Seeking ◽

Individual Decision ◽

Resource Rent ◽

Competitive Edge ◽

Doing Business ◽

Russian Region ◽

Positive Gain ◽

Access To The Field ◽

Quantitative And Qualitative Methods

In the article two types of rent are differentiated: resource rent and administrative rent. The latter is linked to restrictions on the access to the field of interactions. The contribution of the theory of public choice and the theory of rent-seeking and directly-unproductive activities is further developed by shifting the emphasis from individual decision-making to interactions between three actors: C, who controls access to the field, A, who gets a competitive edge as a result, and B, who assumes a subjacent position with regard to both A and C, yet still receives a positive gain from transacting. Domination by virtue of a constellation of As, Bs, and Cs interests is illustrated with the help of an in-depth case study of a Russian region. This study combines quantitative and qualitative methods, as well as their triangulation.

Download Full-text

What Kind of Firms Has Investment Programs in the Crisis Times and What Kind of Barriers Do They Face?

Voprosy Ekonomiki ◽

10.32609/0042-8736-2009-12-100-110 ◽

2009 ◽

pp. 100-110 ◽

Cited By ~ 1

Author(s):

A. Yakovlev

Keyword(s):

Manufacturing Firms ◽

Point Of View ◽

Current Crisis ◽

Doing Business

The paper considers the behavior of Russian enterprises during the current crisis using the data of the latest survey of 1000 manufacturing firms. Special attention is paid to features of firms planning big investment for the next 12 months. The links between current investment plans, previous investment in 2005-2008 and other factors are shown. Finally we analyze the most important barriers for doing business from the point of view of investors.

Download Full-text