scholarly journals Learning, awareness, and instruction: Subjective contingency awareness does matter in the colour-word contingency learning paradigm

2012 ◽  
Vol 21 (4) ◽  
pp. 1754-1768 ◽  
Author(s):  
James R. Schmidt ◽  
Jan De Houwer
1989 ◽  
Vol 26 (1) ◽  
pp. 30-43 ◽  
Author(s):  
Chris T. Allen ◽  
Chris A. Janiszewski

The authors investigate a basic mechanism for shaping attitudes that has largely been ignored by empirical researchers in the marketing discipline. Two experiments are reported in which traditional Pavlovian procedures are merged with a view of conditioning that encourages theorizing about attendant cognitive processes. The data indicate that contingency learning or awareness may be a requirement for successful attitudinal conditioning. Contingency awareness entails conscious recognition of the relational pattern between the conditioned and unconditioned stimuli used in a conditioning procedure. In experiment 1, the conditioning procedure affected the evaluative judgments of subjects who were classified ( post hoc) as contingency aware. In experiment 2, instructions that promoted contingency learning as part of the procedure again influenced participants’ attitude judgments. Implications are offered for theory development and for constructing advertisements to foster attitudinal conditioning. Specific suggestions for further research on how one might structure television commercials to foster contingency learning also are presented.


Author(s):  
Florian Kattner ◽  
Wolfgang Ellermeier

An experiment is reported studying the impact of objective contingency and contingency judgments on cross-modal evaluative conditioning (EC). Both contingency judgments and evaluative responses were measured after a contingency learning task in which previously neutral sounds served as either weak or strong predictors of affective pictures. Experimental manipulations of contingency and US density were shown to affect contingency judgments. Stronger contingencies were perceived with high contingency and with low US density. The contingency learning task also produced a reliable EC effect. The magnitude of this effect was influenced by an interaction of statistical contingency and US density. Furthermore, the magnitude of EC was correlated with the subjective contingency judgments. Taken together, the results imply that propositional knowledge about the CS-US relationship, as reflected in contingency judgments, moderates evaluative learning. The data are discussed with respect to different accounts of EC.


2018 ◽  
Vol 25 (2) ◽  
pp. 658-666 ◽  
Author(s):  
James R. Schmidt ◽  
Maria Augustinova ◽  
Jan De Houwer

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
James R. Schmidt ◽  
Jan De Houwer ◽  
Agnes Moors

We explore the development of habitual responding within the colour-word contingency learning paradigm, in which participants respond to the colour of neutral words. Each word is most often presented in one colour. Learning is indicated by faster responses to the colour when the word is presented in the expected rather than in the unexpected colour. In Experiment 1, participants took part in two sessions, separated by one day. Critically, one set of words was trained across both days, and other new sets of words were introduced at various time points. Overall performance was faster on trials with overtrained words. Additionally, contingency effects were larger for overtrained words than for words introduced on Day 2. Removing the contingency had a similar impact on the learning effect for overtrained and new words. However, during a counterconditioning phase, where the words were made predictive of new colours, the previous contingency continued to influence performance for overtrained words but not for more recently introduced words. Relatedly, the new contingency was not acquired for the overtrained words. The reverse pattern was observed for recently-introduced words, with the newly-introduced contingency rapidly acquired and the influence of the old contingency quickly extinguished. In Experiments 2 and 3, however, both new and old learning effects were observed for both overtrained and recently-acquired contingencies. The net results suggest that while contingency learning effects are highly pliable during initial and subsequent learning, early-acquired contingency knowledge is maintained after removal of the contingency. Implications for models of learning are discussed.


2019 ◽  
Vol 5 (1) ◽  
Author(s):  
James R. Schmidt ◽  
Jan De Houwer

Overshadowing and blocking are two important findings that are frequently used to constrain models of associative learning. Overshadowing is the finding that learning about a cue (referred to as X) is reduced when that cue is always accompanied by a second cue (referred to as A) during the learning phase (AX). Blocking is the finding that after learning a stimulus-outcome relation for one stimulus (A), learning about a second stimulus (X) is reduced when the second stimulus is always accompanied by the first stimulus (AX). It remains unclear whether overshadowing and blocking result from explicit decision processes (e.g., “I know that A predicts the outcome, so I am not sure whether X does, too”), or whether cue competition is built directly into low-level association formation processes. In that vein, the present work examined whether overshadowing and/or blocking are present in an incidental learning procedure, where the predictive stimuli (words or shapes) are irrelevant to the cover task and merely correlated with the task-relevant stimulus dimension (colour). In two large online studies, we observed no evidence for overshadowing or blocking in this setup: (a) no evidence for an overshadowing cost was observed with compound (word-shape) cues relative to single cue learning conditions, and (b) contingency learning effects for blocked stimuli did not differ from those for blocking stimuli. However, when participants were given the explicit instructions to learn contingencies, evidence for blocking and overshadowing was observed. Together, these results suggest that contingencies of blocked/overshadowed stimuli are learned incidentally, but are suppressed by explicit decision processes due to knowledge of the contingencies for the blocking/overshadowing stimuli.


2004 ◽  
Vol 13 (3) ◽  
pp. 439-452 ◽  
Author(s):  
Stephan Devriese ◽  
Winnie Winters ◽  
Ilse Van Diest ◽  
Omer Van den Bergh

2019 ◽  
Author(s):  
Sebastian Geukes ◽  
Dirk Vorberg ◽  
Pienie Zwitserlood

AbstractIt is easier to indicate the ink color of a color-neutral noun when it is presented in the color in which it had been shown frequently before, relative to print colors in which it had been shown less often. This phenomenon is known as color-word-contingency learning. It remains unclear whether participants actually learn semantic (word-color) associations or/and response (word-button) associations. We here present a novel variant of the paradigm that can disentangle semantic and response learning, because word-color and word-button associations are manipulated independently. In four experiments, each involving four daily sessions, novel words (pseudowords such as enas, fatu or imot) were probabilistically associated either with a particular color, a particular response-button position, or with both. Neutral trials were also included, and participants’ awareness of the contingencies was manipulated. The data showed no impact of explicit contingency awareness, but clear evidence both for response learning and for semantic learning, with effects emerging swiftly. Deeper processing of color information, with color words presented in black instead of color patches to indicate response-button positions, resulted in stronger effects, both for semantic and response learning. Our data add a crucial piece of evidence lacking so far in color-word contingency learning studies: Semantic learning effectively takes place even when associations are learned in an incidental way.


2020 ◽  
Vol 73 (5) ◽  
pp. 739-761 ◽  
Author(s):  
James R Schmidt ◽  
Carina G Giesen ◽  
Klaus Rothermund

The learning of contingent regularities between events is fundamental for interacting with our world. We are also heavily influenced by recent experiences, as frequently studied in the stimulus-response binding literature. According to one view (“unitary view”), the learning of regularities across many events and the influence of recent events on current performance can coherently be explained with one high-learning rate memory mechanism. That is, contingency learning effects and binding effects are essentially the same thing, only studied at different timescales. On the other hand, there may be more to a contingency effect than just the summation of the influence of past events (e.g., an additional impact of learned regularities). To test these possibilities, the current report reanalyses a number of datasets from the colour-word contingency learning paradigm. It is shown that the weighted sum of binding effects accumulated across many previous trials (with especially strong influence of very recent events) does explain a large chunk of the contingency effect, but not all of it. In particular, the asymptote towards which the contingency effect decreases by accounting for an increasing number of previous-trial binding effects is robustly above zero. On the other hand, we also observe evidence for higher-order interactions between binding effects at differing lags, suggesting that a mere linear accumulation of binding episodes might underestimate their influence on contingency learning. Accordingly, focusing only on episodic stimulus-response binding effects that are due to the last occurrence of a stimulus rendered contingency learning effects non-significant. Implications for memory models are discussed.


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