Disentangling semantic and response learning effects in color-word contingency learning

It is easier to indicate the ink color of a color-neutral noun when it is presented in the color in which it had been shown frequently before, relative to print colors in which it had been shown less often. This phenomenon is known as color-word-contingency learning. It remains unclear whether participants actually learn semantic (word-color) associations or/and response (word-button) associations. We here present a novel variant of the paradigm that can disentangle semantic and response learning, because word-color and word-button associations are manipulated independently. In four experiments, each involving four daily sessions, novel words (pseudowords such as enas, fatu or imot) were probabilistically associated either with a particular color, a particular response-button position, or with both. Neutral trials were also included, and participants’ awareness of the contingencies was manipulated. The data showed no impact of explicit contingency awareness, but clear evidence both for response learning and for semantic learning, with effects emerging swiftly. Deeper processing of color information, with color words presented in black instead of color patches to indicate response-button positions, resulted in stronger effects, both for semantic and response learning. Our data add a crucial piece of evidence lacking so far in color-word contingency learning studies: Semantic learning effectively takes place even when associations are learned in an incidental way.