‘Small bits of textual material’: A discourse analysis of Swales’ writing

2008 ◽  
Vol 27 (2) ◽  
pp. 143-160 ◽  
Author(s):  
Ken Hyland
2022 ◽  
pp. 627-663
Author(s):  
Giulia Giorgi

The chapter proposes an empirically oriented analysis of the memetic production on Instagram. Defined as multimodal cultural artifacts, combining visual and textual material to convey humoristic messages, internet memes proliferate across the web, spawning new popular formats and layouts. However, many scholars still rely on outdated conceptualisations or limited samples for their studies. To anchor investigation on memes to the actual production, the research answers the questions: (1) Which meme formats are currently circulating online? (2) How do popular meme formats convey their message? To this end, a dataset of static images collected on Instagram was examined with qualitative visual and discourse analysis. Findings point at the possibility to adopt a bottom-up approach to recognize and classify memes, exploiting shared features of content and form. Furthermore, this categorization offers insights on the most productive mechanisms of meme production: contextually, results show a tendency towards formats that trigger identification, leveraging on relatable life situations.


Pragmatics ◽  
2015 ◽  
Vol 25 (3) ◽  
pp. 321-344 ◽  
Author(s):  
Magdalena Adamczyk

One of the canonical uses of jakby in Polish is that of the Lakoffian hedge, which modifies the propositional content of an utterance by pointing to its fuzziness, inexactitude or approximation. In conversational speech the word is frequently put to excessive use, which appears to significantly deviate from the prescribed one, and as such deserves closer attention. The aim of the present study, which makes use of corpus linguistics tools to collect naturally-occurring data and discourse analysis framework to manually examine them, is twofold. Initially, it sets out to examine the linguistic contexts of jakby, which are assumed to furnish valuable guidelines for sifting out the prototypical uses of the word from the innovative ones. Next, the focus shifts onto indentifying context-sensitive functions of the latter in highly diversified stretches of discourse. The research findings demonstrate that the cotextual settings of the non-canonical jakby exhibit a number of distinctive characteristics, such as frequent co-occurrence of the word with pragmatic markers, reflexive discourse and unfilled pauses, all indicative of its relatively tenuous link with the neighbouring portions of text. As regards the functions of the unconventional jakby, the word emerges as a pragmatically multifunctional yet no longer hedging device, capable of, among others, facilitating floor-holding/-grabbing, helping to plan discourse, marking register clash and introducing elaboration on prior thought. Rich in pragmatic functions and syntactically more detached from the adjacent textual material than its canonical base, the investigated jakby appears to fit into the category of propositionally empty yet strategically salient pragmatic markers.


2019 ◽  
Vol 42 ◽  
Author(s):  
Giulia Frezza ◽  
Pierluigi Zoccolotti

Abstract The convincing argument that Brette makes for the neural coding metaphor as imposing one view of brain behavior can be further explained through discourse analysis. Instead of a unified view, we argue, the coding metaphor's plasticity, versatility, and robustness throughout time explain its success and conventionalization to the point that its rhetoric became overlooked.


2002 ◽  
Vol 47 (2) ◽  
pp. 202-205
Author(s):  
Richard J. Gerrig
Keyword(s):  

1983 ◽  
Vol 28 (1) ◽  
pp. 60-61
Author(s):  
Dell Hymes

2008 ◽  
Author(s):  
Linda M. McMullen
Keyword(s):  

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