West Asia is one of the most water-scarce regions of the world and one of its foremost importers of virtual water despite sustained efforts at self-sufficiency, especially in cereal production. Technology-oriented policy solutions eye a reorientation of agriculture towards fruit and vegetables that are less water-intensive than cereals and provide more value added per water unit consumed. Turkey is a role model here; the country has an agricultural trade surplus and ranks among the top ten agricultural economies globally in value terms. Yet technology-oriented policy prescriptions overlook the sociopolitical ‘problemsheds’ that emerge (along with new agro-lobbies) and agriculture as the main water consumer has to compete with other economic sectors and sprawling urbanization. This article looks at the different categories of countries and their specific challenges.