scholarly journals Enabling sustainable plant-forward transition: European consumer attitudes and intention to buy hybrid products

2022 ◽  
Vol 96 ◽  
pp. 104440
Author(s):  
Marija Banovic ◽  
Ada Maria Barone ◽  
Daniele Asioli ◽  
Simona Grasso
Keyword(s):  
Consumer Attitudes ◽  
European Consumer ◽  
Hybrid Products

European consumer attitudes

1962 ◽  
Vol 4 (4) ◽  
pp. 30-31
Author(s):  
Bruskin International
Keyword(s):  
Consumer Attitudes ◽  
European Consumer

STRATEGIC INSIGHTS FOR THE GLOBAL COMPANIES: A STUDY ON CONSUMER ATTITUDES TOWARDS COUNTERFEITS OF LUXURY FASHION GOODS

2015 ◽  
Vol 3 (9) ◽  
pp. 421-437
Author(s):  
Elif Borekci ◽  
◽  
Selime Sezgin ◽  
Gulberk Gultekin Salman ◽  
Nimet Uray
Keyword(s):  
Consumer Attitudes ◽  
Global Companies

The influence of Country of Origin Image on HCMC consumer attitudes towards Vietnamese garments

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Strong Influence ◽  
Positive Relationship ◽  
Country Of Origin ◽  
Consumer Attitudes ◽  
Competitive Advantages ◽  
Age And Gender ◽  
Managerial Implications ◽  
And Gender ◽  
Country Of Origin Image ◽  
Relationship Of

The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two components having a strong influence are "Country of Origin Image" and "Country of Origin Image of Product"; only "Country of Origin Image of Product" affects consumer’s perceived cost of garments; finally, there is a positive relationship of perceived benefits and a negative one of perceived cost of attitudes towards Vietnamese garments. There is no difference in terms of "income", "age" and "gender" for consumer attitudes towards Vietnamese garments. The study also suggests a number of managerial implications for the garment companies to have better competitive advantages.

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