SALES PROMOTION IN THE FUNCTION OF CREATING CONSUMER SATISFACTION AND INFLUENCING CONSUMER ATTITUDES

2018 ◽  
Author(s):  
Marina Guzovski ◽  
◽  
Mirko Smoljić ◽  
Marina Stanić ◽  
◽  
...  
Keyword(s):  
Consumer Satisfaction ◽  
Consumer Attitudes ◽  
Sales Promotion

scholarly journals Study of Various Sales Promotion Tools Implemented by “Big Bazaar” and Its Impact on Consumer Satisfaction

2019 ◽  
pp. 23-29
Author(s):  
Dr. Samir Dubey
Keyword(s):  
Consumer Satisfaction ◽  
Demographic Variables ◽  
Purchase Intentions ◽  
Sales Promotion ◽  
Primary Research ◽  
Descriptive Research ◽  
Tools And Techniques ◽  
The Impact ◽  
Mobile Telecom ◽  
Structured Questionnaire

Consumer Satisfaction is the measure of the degree that companies tend to match and surpass with relation to their expectations. Retail Industry is a consumer centric Industry with a direct connect with the consumers round the year in various segments like food, apparel, pharmacy, mobile telecom, jewellery and many more verticals. Big Bazaar was the first to turn the picture of Hypermarket India, which introduced and serviced all these segments under one roof. Innovations and Initiatives have been their differentiators. The paper attempts to assess and reveal the sales promotion tools and techniques of Big Bazaar. The study is based on descriptive research design with a structured questionnaire furnishing information regarding behavioural characteristic and demographic variables. A Primary research was conducted with 400 consumers visiting Big Bazaar, through specifically designed personal interview process and analyses the impact of these promotional tools on purchase intentions.

Consumer attitude towards sales promotion techniques: a multi-country study

2019 ◽  
Vol 31 (2) ◽  
pp. 437-463 ◽  
Author(s):  
Kim-Shyan Fam ◽  
Pedro Q. Brito ◽  
Mahesh Gadekar ◽  
James E. Richard ◽  
Ugtakh Jargal ◽  
...  
Keyword(s):  
Mail Survey ◽  
Cultural Influences ◽  
Demographic Factors ◽  
Consumer Attitudes ◽  
Sales Promotion ◽  
Consumer Attitude ◽  
Content Type ◽  
Delayed Reward ◽  
The Impact ◽  
Country Specific

PurposeThe purpose of this paper is to examine and compare the influence of age, education, income, product involvement and sales promotion (SP) characteristics on consumer attitudes towards SP across eight culturally dissimilar environments.Design/methodology/approachA multi-country mall intercept and mail survey was conducted in Brunei, China, Hong Kong, Indonesia, Malaysia, New Zealand, Singapore and Thailand (n=4,125 respondents).FindingsCountry, education level and income significantly influence consumer attitudes towards SP. Some countries show a significant monetary value interaction effect. Consumers using delayed-reward SPT reported a significantly more positive attitude towards SP. Discounts and coupons are the two most highly ranked SP across the sampled countries.Research limitations/implicationsLimitations include the use of intercept and mail sampling. Extending the study to include additional Asian countries and other regions would benefit the understanding of cultural influences on SP.Practical implicationsMultinational marketing managers should consider three aspects of SP implementation strategy: cultural and demographic factors, interaction between delayed-reward SP and socio-demographics variables; country specific SP preferences to promote both sales and brand equity.Originality/valueThis study investigates and extends research on SP across cultures. In particular the research helps better understand the impact of demographic factors and culture on attitudes towards SP, and implementation of global promotions.

scholarly journals MARKETING COMMUNICATION SYSTEM OF RETAIL ENTERPRISES

2018 ◽  
Vol 2018 (9) ◽  
pp. 139-152
Author(s):  
Olena LABURTSEVA ◽  
◽  
Halyna ALDANKOVA ◽  
Keyword(s):  
Consumer Satisfaction ◽  
Methodological Approach ◽  
Social Ethics ◽  
Retail Trade ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Electronic Communications ◽  
Actual Problem ◽  
Trade Networks ◽  
Communications System

The actual problem of marketing communications management of Ukrainian retailers from the point of view of the system approach is considered. It is shown that the specificity of these marketing communications is determined both by the goals they are aimed at, and by means of communication. The objectives of marketing communications are: formation of the brand image of retailer, attracting consumers to visit places of sale, incentive to make a purchase, promotion of consumer satisfaction and ensuring the consumer loyalty. The main types of marketing communications are advertising, sales promotion, public relations, direct marketing, integrated marketing communications at places of sale and personal sales. Within each type, subspecies of traditional and electronic communications are singled out. A systemic approach to managing marketing communications in the modern conditions should be based on the principles of purposefulness, customer focus, specificity, integration, interactivity, individualization, optimality and social ethics. At the same time, the success of communications is determined primarily by the extent to which they are convenient and useful to consumers. To implement these principles, it is proposed to implement in the process of managing the marketing communications system of retail enterprises such specific functions as marketing researches of consumer attitudes towards communications, adjustment of communications based on research results and forecasting the communicative effects. Approbation of the proposed methodological approach is made using data of enterprises of retail trade networks, which carry out sales of household electrical goods, information and communication equipment. It has been established that trade networks are now more intensively using less important for consumers types of communications, and vice versa. Changing the structure of the marketing communications system taking into account the benefits of consumers will improve the indicators of the communicative effects of marketing communications; this will enhance the competitiveness and economic efficiency of retail businesses in Ukraine.

scholarly journals SIKAP DAN KEPUASAN KONSUMEN AYAM PROBIO DI KOTA METRO DAN BANDAR LAMPUNG

2020 ◽  
Vol 8 (3) ◽  
pp. 418
Author(s):  
Ellenia Agustia D S ◽  
Dwi Haryono ◽  
Adia Nugraha
Keyword(s):  
Decision Making ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Total Sample ◽  
Satisfaction Index ◽  
Scale Range ◽  
Chicken Farm

This study aims to determine the characteristics, stages of decision making, attitudes, and the level of consumer satisfaction on consuming probio chicken. The research location was determined purposively at probio chicken farm of Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BeUBe) 21C Yosomulyo Metro, Transmart, Giant Kedaton and Carrefour in Bandar Lampung. The research was conducted as a survey, in which total sample constituted of 30 people recruited using accidental sampling technique. Data were collected by interviewing using questionnaires and analyzed by using descriptive analysis, Multiatribute Fishbein, and Consumer Satisfaction Index (CSI). The results showed that most consumers were women (60%). The highest frequency of purchasing probio chicken was once a month (36.67%). Consumer's decision-making stages showed that consumers bought probio chicken meat to meet their needs of improving nutrition. Consumers’ purchase was influenced by their family in which influencing factors were chicken taste and quality. Based on the analysis of consumer attitudes using Fishbein multiattribute model, it showed that multiatribute of attitude scores (Ao) equal to 157.83 and flavor attributes was become the highest score (22.09). Based on CSI, the level of customer satisfaction was 83.51%, in the scale range 0.81 to 1.00; meaning that consumers were very satisfied on consuming probio chicken.Key words: attitude, probio chicken, satisfaction

Event Flash Sale Terhadap Keputusan Belanja Online Selama Pandemi Covid-19 Pada Marketplace Serta Implikasi Pada Kepuasan Konsumen di Kota Malang

2021 ◽  
Vol 20 (1) ◽  
pp. 18-32
Author(s):  
Kartika Rose Rachmadi ◽  
Rois Arifin
Keyword(s):  
Consumer Satisfaction ◽  
Online Shopping ◽  
Sales Promotion ◽  
Shopping Behavior ◽  
Government Policies ◽  
Business People ◽  
Trade Sector ◽  
Online Shopping Behavior ◽  
Two Sectors ◽  
Positive Effect

Covid-19 pandemic in Indonesia requires business people to innovate in business. Not only one or two sectors but many sectors, one of which is the business and trade sector, which causes their income to decline. The state of this pandemic is one of the driving factors for the creation of competition for all sectors, and in this case, business people. One of is the sales promotion program like flash sale event, including the marketplace. In the other hand, it can also see how online shopping behavior at flash sales events and its effect on consumer satisfaction. The research method uses quantitative using explanatory research techniques involving 200 respondents with accidental sampling. Distribution of questionnaires using Google forms while still paying attention to government policies in the form of social distancing and psbb. The results showed that the three variables in this study such as flash sales, online shopping decisions and satisfaction had a significant positive effect on the marketplace during the pandemic in Malang City.

scholarly journals SIKAP DAN KEPUASAN KONSUMEN TERHADAP PRODUK TEMPE BERMEREK DAN TEMPE TANPA MEREK DI BANDAR LAMPUNG

2020 ◽  
Vol 8 (3) ◽  
pp. 431
Author(s):  
Ivo Revita ◽  
Teguh Endaryanto ◽  
Indah Nurmayasari
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Family Income ◽  
Consumer Attitudes ◽  
Product Attributes ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Descriptive Qualitative

This study aims to determine the consumer characteristics, consumer attitudes, and consumer satisfaction of branded and unbranded tempeh in Bandar Lampung. The research is conducted at Pasir Gintung Market. The research samples are 78 people chosen by nonprobability sampling. The data is analyzed by descriptive qualitative, The Multi-attribute Fishbein Models, Customer Satisfaction Index and Importance Performance Analysis. The results showed that the branded and unbranded tempeh consumers were mostly housewives aged 36-50 years old with family income ranging from Rp3,500,000.00-5,000,000.00/month. More than 50 percent consumers were Javanese living in distance of 0-3 km from the market and bought tempeh in the morning. The results showed that consumer gave the highest attitude scored to the cleanliness attribute of branded tempeh and the taste attribute of unbranded tempeh. The level of consumer satisfaction of branded tempeh and unbranded tempeh were 79.39 percent and 80.47 percent included to the satisfied categories. The performance of product attributes of branded tempeh has beed in accordance with the wishes of consumers. Whereas, the attributes of product cleanliness and product purity of the unbranded tempeh was needed to be improved.Key words: attitude, consumers, satisfaction, tempeh

scholarly journals PERSEPSI BELANJA MENGGUNAKAN APLIKASI E-WALLET

2021 ◽  
Vol 5 (1) ◽  
pp. 215
Author(s):  
Riza Hardianti Utari ◽  
Tri Kartika Pertiwi
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Consumer Attitudes ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Consumer Attitude ◽  
Perceived Ease Of Use ◽  
Purchasing Decisions

Digital payment services (fintech payment) are increasingly popular along with the increasing use of smartphones, one of which is electronic payment via e-wallet or digital wallet which is considered to have benefits, ease, and benefit with the many promos on offer. The purpose of this study was to determine and analyze consumer behavior in making purchasing decisions using the E-Wallet DANA application in Indonesia.The sample in this study were users of DANA applications in Indonesia aged over 17 years and transactions not more than the last two months using the DANA application. This study used a purposive sampling technique with the size of the sample used was 120 respondents.The data analysis technique in this study used the Structural Equation Model - Partial Least Square (SEM-PLS).               The results of the study concluded that: (1) Perceptions of Awareness through Consumer Attitudes significantly influence Purchasing Decisions, (2) Perception of Ease of Use through Consumer Attitudes significantly influence Purchasing Decisions, (3) Sales Promotion through Consumer Attitudes significantly influence Purchasing Decisions, (4 ) Pleasure Perception has a significant influence on Purchasing Decisions, (5) Perceived Ease of Use has a significant influence on Purchasing Decisions, (6) Sales Promotion has a significant influence on Purchasing Decisions, (7) Consumer Attitude has a significant influence on Purchasing Decisions.

scholarly journals Sikap Dan Perilaku, Kinerja Produk, Kepuasan Dan Loyalitas Konsumen Kopi Bubuk (Studi Kasus Pada Usaha Kopi Bubuk Rantau Di Kecamatan Argamakmur Kabupaten Bengkulu Utara)

2021 ◽  
Vol 1 (3) ◽  
pp. 141-157
Author(s):  
M. Ilwanda Sandy ◽  
Satria Putra Utama ◽  
Reswita Reswita
Keyword(s):  
Consumer Satisfaction ◽  
Secondary Data ◽  
Consumer Attitudes ◽  
Average Frequency ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Ground Coffee

The purpose of this study was to analyze consumer attitudes and behavior, level of product importance and performance, satisfaction, and consumer loyalty to RANTAU ground coffee in Argamakmur District, North Bengkulu Regency, Bengkulu Province. The place where the research was carried out was in the RANTAU ground coffee business in ArgaMakmur District, North Bengkulu Regency, Bengkulu Province. In this study the data consists of secondary data and primary data. Primary data is taken by direct observation of the production process, interviews with customers of Rantau ground coffee, based on a list of questions or questionnaires that have been prepared. The secondary data in this study consisted of an overview of the RANTAU ground coffee business obtained directly from the RANTAU ground coffee business actor, books related to consumer behavior, satisfaction, and loyalty, previous research journals that have been published, both online and online. not online related to research. The research sample, namely consumers of RANTAU ground coffee, was taken by accidental sampling. The data analysis method used quantitative analysis method, Importance Performance Analysis (IPA) method, the Customer Satisfaction Index (CSI) method, and to analyze the level of consumer loyalty using the Loyalty Pyramid. The results of the study are consumer attitudes and behavior in making decisions to consume RANTAU ground coffee for reasons of good taste with an average frequency of consuming the product 3 times a day, the number of last purchases an average of 0.25 kilos. Consumers are satisfied with the product and intend to return to consume the product. If the product is not available at the location of purchase, consumers will go elsewhere to buy RANTAU ground coffee products. The measurement of product attribute performance with IPA from RANTAU coffee powder products, must be improved or improved, the attribute performance is the expiration date that has not been listed on the product. On average, consumers are satisfied with the RANTAU ground coffee business. Consumer satisfaction of RANTAU ground coffee is 66% which shows that consumers are satisfied overall. RANTAU ground coffee consumers are already in the loyal category because the value of consumers who are disloyal / like to switch coffee brands or switcher buyers (34%) is smaller than the value of consumers who are loyal to buying Rantau ground coffee or Committed buyers (66%).

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