<p>This article takes Yang Village as a case to analysis what the specific implementation of the Three-North Shelterbelt Project is like. This village leader Laoyang gets afforestation projects through chasing project and mobilizes all the villagers by the method of economic benefits. While these afforestation projects promoted Yang Village economic income, it also ruins its local traditional pattern of production and living such as raising sheep. The study found the following conclusions: 1)Economy supremacy ideology plays a dual role. Not only does this strategy redirect the publics’ attention from environmental protection on to economic development, it also mobilizes the public’s will power to participate in such afforestation project. 2) Traditional rural culture and local production practice plays a subtle role in the designing and implementation process of environmental policies, projects and regulations.</p><p> </p><p>Keywords: environment, afforestation, The Three-North Shelterbelt Project, chase project, rural society, economy supremacy</p>