scholarly journals Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging

Heliyon ◽  
2019 ◽  
Vol 5 (6) ◽  
pp. e01696 ◽  
Author(s):  
Nadeesha M. Gunaratne ◽  
Sigfredo Fuentes ◽  
Thejani M. Gunaratne ◽  
Damir Dennis Torrico ◽  
Caroline Francis ◽  
...  
Keyword(s):  
Packaging Design ◽  
Willingness To Purchase ◽  
Sensory Liking

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

Pendampingan Pembuatan Merek Usaha, Desain Kemasan Serta Pengurusan IUMK Sebagai Upaya Penguatan Daya Saing Produk Terasi Desa Simpang Lhee Kecamatan Langsa Barat – Kota Langsa

2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Muhammad Fuad ◽  
Tengku Putri Lindung Bulan ◽  
Riny Chandra
Keyword(s):  
Situational Analysis ◽  
Business Activity ◽  
Packaging Design ◽  
Service Activity

The results of situational analysis were identified the product of shrimp paste produced by the partners of thiscommunity service activity has covered the region of Aceh and Sumatera, some cities in Java Island, and even toMalaysia. Unfortunately their products do not yet have a brand, good packaging design and business legality. Thiscommunity service activity aims to accompany the micro-business of shrimp-processing paste in Simpang Lhee Village inthe making of better brand and packaging design as an effort to strengthen their product competitiveness, and IUMKregistration as proof of the legality of business activity concerned. The implementation of activities begins withconsultation at Geuchik and Director of BUMG Simpang Lhee; then do socialization about the importance of businessbrand and good packaging design on product to the partners of activities;and, accompany partners to fulfill therequirement in handling IUMK business. The main output of this community sevice activity is the existence of businessbrand, better packaging design and IUMK registered number has been obtained as a sign of business legality, as astrengthening of the competitiveness of shrimp paste products belonging to each partner of this activities

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