Pendampingan Pembuatan Merek Usaha, Desain Kemasan Serta Pengurusan IUMK Sebagai Upaya Penguatan Daya  Saing Produk Terasi Desa Simpang Lhee Kecamatan Langsa Barat – Kota Langsa

The results of situational analysis were identified the product of shrimp paste produced by the partners of thiscommunity service activity has covered the region of Aceh and Sumatera, some cities in Java Island, and even toMalaysia. Unfortunately their products do not yet have a brand, good packaging design and business legality. Thiscommunity service activity aims to accompany the micro-business of shrimp-processing paste in Simpang Lhee Village inthe making of better brand and packaging design as an effort to strengthen their product competitiveness, and IUMKregistration as proof of the legality of business activity concerned. The implementation of activities begins withconsultation at Geuchik and Director of BUMG Simpang Lhee; then do socialization about the importance of businessbrand and good packaging design on product to the partners of activities;and, accompany partners to fulfill therequirement in handling IUMK business. The main output of this community sevice activity is the existence of businessbrand, better packaging design and IUMK registered number has been obtained as a sign of business legality, as astrengthening of the competitiveness of shrimp paste products belonging to each partner of this activities

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Pelatihan Pembuatan Desain Kemasan Produk Pada UKM Sari Ne Lemon

Journal of Community and Development ◽

10.47134/comdev.v2i2.50 ◽

2021 ◽

Vol 2 (2) ◽

pp. 102-106

Author(s):

Ni Putu Desy Damayanthi ◽

IGKG Puritan Wijaya ADH ◽

Ni Nyoman Utami Januhari ◽

I Made Surya Adi Putra ◽

I Gusti Agung Indra Muliawan ◽

...

Keyword(s):

New Product ◽

Lemon Juice ◽

Successful Development ◽

Product Packaging ◽

Packaging Design ◽

Design And Implementation ◽

Service Activity ◽

The Village ◽

And Training ◽

Glass Packaging

Sari Ne Lemon in East Denpasar is an UKM that is active in lemon cultivation. The lemon plantation owned by Sari Ne Lemon is located in Pelaga Village, Petang District, Badung Regency. Although the lemon plantation is currently still in the village of Petang, the production and sales center is located in East Denpasar. Initially the results of the cultivation of lemon plantations were only in the form of lemons that had not undergone further processing. Currently, Sari Ne Lemon has developed lemon juice into packaged lemon juice. In its effort to develop lemon juice products, Sari Ne Lemon encountered difficulties in terms of packaging and marketing. The packaging owned by Sari Ne Lemon is still very simple, namely lemon juice is packaged and sold in plastic bottles. Therefore, the resulting product has not been able to compete in the industrial market. This service activity aims to find and implement solutions to the problems experienced by partners. Packaging that is only in the form of plastic bottles without labels will be changed into 2 types of packaging, namely labeled plastic bottle packaging and labeled plastic press glass packaging. With the activities of making branding and training on packaging of processed lemon juice products, it will produce products that have higher competitiveness and selling value. UKM Sari Ne Lemon has been helped by the successful development of their new product packaging through packaging design and implementation in 14 oz glass cups and small plastic bottles.

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DIRECTIONS FOR COUNTERACTING THE FACTORS OF DESTABILIZATION IN THE WORLD SPACE OF BUSINESS ACTIVITY: LESSONS FOR UKRAINE

Economy of Ukraine ◽

10.15407/economyukr.2021.07.014 ◽

2021 ◽

Vol 2021 (7) ◽

pp. 14-26

Author(s):

Tetiana IEFYMENKO ◽

Keyword(s):

World Economy ◽

Situational Analysis ◽

Business Activity ◽

The Social ◽

The World ◽

Analysis And Synthesis ◽

Macroeconomic Indicators ◽

Supranational Level ◽

New Jobs

To overcome the manifestations of structural imbalance and incomparable disparities between accumulation and consumption, between income and expenditure at the macro and micro levels, etc. the rise of public administration should focus on the restoration of economy’s indicators to pre-crisis levels as soon as possible. In the period of strengthening the resilience and recovery of the world economy after the crisis of COVID-19, coordination at the supranational level of management, organization and entrepreneurship efforts aimed at counteracting the destabilization threats will be extremely important. To this end, we have identified the recognized factors of destabilization of the world economy, substantiated the priority areas for counteracting the threats to equilibrium in the modern space of business activity, which are becoming critical for the recovery of Ukraine's economy. The following methods were used for this: space-time situational analysis and synthesis; comparison of the dynamics of statistical macroeconomic indicators; abstract-logical, systematic approach in the implementation of theoretical generalizations, substantiation of determinants and laying down of research conclusions. In order to implement the tasks of sustainable expanded reproduction of the national reproductive production potential, counteraction to the factors of market equilibrium disturbance should be carried out mostly in a preventive regime against the phenomena of stagnation, depression, etc. It is necessary to adhere to the rules of compliance with the principles of sustainable development in accordance with the social and humanitarian goals of humanity approved by the world community and ways to achieve them. When developing certain levels of strength and the degree of adaptability of quarantine restrictions in Ukraine, it is necessary to focus on the best world practices. The long-term priorities of the national economy are: ensuring the security of the country; stimulating the development of innovation and foreign trade, which requires an increase in tax revenues to the budget; investment attraction; creation of new jobs and maximum support for all forms of entrepreneurship.

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PENINGKATAN MANAJEMEN USAHA BERBASIS CREATIVE PACKAGING PADA UMKM “BAKPIA IVAN” DI DESA JANTEN, YOGYAKARTA

Jurnal Pengabdian UntukMu NegeRI ◽

10.37859/jpumri.v3i2.1448 ◽

2019 ◽

Vol 3 (2) ◽

pp. 127-133

Author(s):

Rosalia Prismarini Nurdiarti ◽

Astri Wulandari ◽

Mutaqin Akbar

Keyword(s):

Market Segmentation ◽

Public Service ◽

Employee Turnover ◽

Product Packaging ◽

Packaging Design ◽

Logo Design ◽

Social Experiments ◽

Patent Rights ◽

Service Activity ◽

And Training

“Bakpia Ivan", Small and Medium Business Unit is managed by family and hereditary manner, so that several times there are employee turnover and sometimes causes the production process to be slightly inhibited. Another thing that is a problem is the lack of awareness of the product packaging process (creative packaging) that is able to attract consumer interest and from the side of packaging security. This problem is linear unoptimal brand awareness and brand patent rights, so that when the product arrives at the reseller, the packaging is often replaced with other brands even though the contents are Bakpia Ivan. The purpose of this public service activity, first is to increase awareness of product packaging, positioning. Secondly, providing socialization and training about creative packaging, starting from the most basic capabilities. The method used in this activity is socialization and training. First, socializing and demonstrating how to begin packaging. Secondly, renew the logo design. Third, conduct social experiments related to logo renewal. The result of this activity is the acceptance of product packaging updates by the market so it can be expand sales and market segmentation. Second, the renewal of the logo / packaging design will be increasingly recognized and realized loyal consumers. Keywords: creative packaging, bakpia ivan, segmentation, positioning

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INOVASI KEMASAN KOPI ROBUSTA KEKINIAN DESA SUKAMAJU BERBASIS KEARIFAN LOKAL

MALLOMO: Journal of Community Service ◽

10.51817/mallomo.v1i2.391 ◽

2021 ◽

Vol 1 (2) ◽

pp. 64-72

Author(s):

Dini Yuliani ◽

Irfan Nursetiawan ◽

Otong Husni Taufiq

Keyword(s):

Community Service ◽

Group Discussion ◽

Monitoring And Evaluation ◽

Social Needs ◽

Organization Management ◽

Packaging Design ◽

Partner Organization ◽

Service Activity ◽

Coffee Farmers ◽

Modern Era

Poverty is still the main topic as a problem that must be resolved and an indicator of the existence of a pre-prosperous society, and this cannot be separated from the factor of economic inequality and the inability of the community to meet their basic needs. Poverty can also mean a lack of social needs and economic inability. As for the objectives of this activity, namely: (1) Socializing contemporary coffee packaging as an adaptive and novelty form of packaging in the modern era; (2) Providing training on the creativity of coffee farmers in coffee making and providing great opportunities in promoting superior products of coffee producers; and (3) Providing business assistance for coffee producers. The method used in this service activity, namely: Focus Group Discussion (FGD) to determine the potential of the coffee-producing community and using the Waterfall method. The results of these activities, namely (1) Coffee packaging innovations that have been carried out have received positive responses from partners and are useful for increasing the number of sales of coffee commodity products; (2) Coffee packaging innovations consist of information on Brand Coffee, Single Origin and Espresso Blend, region, varietal, roast level, cupping notes, height, weight of coffee, roast date, beans, and level of fineness; (3) Community service is carried out through socialization of coffee packaging innovations, packaging design training, and business assistance; and (4) Business assistance with partners includes training in partner organization management, assistance in program development, as well as monitoring and evaluation of activities.

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PELATIHAN DESAIN PENGEMASAN DAN PEMASARAN KELOMPOK UMKM UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT KELURAHAN DUPAK KECAMATAN KREMBANGAN KOTA SURABAYA JAWA TIMUR

SHARE SHaring - Action - REflection ◽

10.9744/share.7.2.129-135 ◽

2021 ◽

Vol 7 (2) ◽

pp. 129-135

Author(s):

Kusuma Wardhani Mas’udah ◽

Zainal Abidin Achmad ◽

Ita Sabilah Putri Chayani ◽

Nabila Alysia Multazam ◽

Ricky Fajar Adi Putra

Keyword(s):

Higher Education ◽

Community Service ◽

Small And Medium Enterprises ◽

Packaging Design ◽

Work Program ◽

Service Activity ◽

Medium Enterprises

Packaging Design and Marketing Training for Micro, Small and Medium Enterprises (MSMEs) to Increase Community Income in Dupak Village, Krembangan District, Surabaya City, East Java. Dupak Village is a village that has quite a lot of MSMEs, mainly driven by youth and mothers who want to improve their welfare. We identify problems that arise, including the lack of use of e-commerce which will have an impact on weak competitiveness; less effective and efficient marketing; and the lack of optimal use of smartphones. Therefore, we provide a solution in the form of training on the use of e-commerce for the development of MSMEs in Dupak District, Krembangan Regency. While this community service activity was carried out in Dupak Village, Krembangan District, Surabaya City from July to August 2021. To realize the work program in realizing the Tridharma of Higher Education, namely providing packaging design and marketing training using the Instagram, WhatsApp, and Facebook platforms on smartphones as a means of promotion, increased motivation, and income for MSMEs, especially among youth and women in Dupak Village, Krembangan District, Surabaya City, East Java. Abstrak: Pelatihan Desain Pengemasan dan Pemasaran Kelompok Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Pendapatan Masyarakat Kelurahan Dupak Kecamatan Krembangan Kota Surabaya Jawa Timur. Kelurahan Dupak merupakan desa yang memiliki cukup banyak UMKM, terutama digerakkan oleh pemuda dan ibu-ibu yang ingin meningkatkan kesejahteraannya. Kami mengidentifikasi permasalahan yang muncul di antaranya kurangnya pemanfaatan e-commerce akan berdampak pada lemahnya daya saing; pemasaran yang kurang efektif dan efisien; serta kurangnya pemanfaatan ponsel cerdas secara maksimal. Maka dari itu kami memberikan solusi berupa pelatihan pemanfaatan e-commerce untuk pengembangan UMKM di Kecamatan Dupak Kabupaten Krembangan. Sedangkan kegiatan pengabdian masyarakat ini dilaksanakan di Kelurahan Dupak Kecamatan Krembangan Kota Surabaya selama bulan Juli sampai Agustus 2021. Untuk mewujudkan program kerja dalam mewujudkan Tridharma Perguruan Tinggi yaitu memberikan pelatihan desain pengemasan dan pemasaran menggunakan platform Instagram, WhatsApp, dan Facebook dalam ponsel pintar sebagai sarana promosi, peningkatan motivasi, dan pendapatan bagi UMKM khususnya di kalangan pemuda dan ibu-ibu Kelurahan Dupak Kecamatan Krembangan Kota Surabaya Jawa Timur.

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EMPOWERMENT OF TEACHERS AND STUDENTS OF SMK NEGERI 3 PAHUNGA LODU, EAST SUMBA REGENCY THROUGH TRAINING PACKAGING DESIGN OF SEAWEED STICKS PRODUCTS

Jurnal Sinergitas PKM & CSR ◽

10.19166/jspc.v4i3.2462 ◽

2020 ◽

Vol 4 (3) ◽

pp. 298

Author(s):

Firat Meiyasa ◽

Nurbety Tarigan ◽

Yatris Rambu Tega ◽

Suryaningsih Ndahawali ◽

Lusianus Heronimus Sinyo Kelen ◽

...

Keyword(s):

Shelf Life ◽

Community Service ◽

Positive Response ◽

Economic Value ◽

Food Products ◽

Packaging Design ◽

Teachers And Students ◽

Service Activity ◽

Power Point

Packaging has a very important role to increase shelf life and the economic value of food products. In addition, packaging is able to attract attention of consumers so that they are interested in buying these food products. The purpose of this community service activity is that teachers and students of SMK Negeri 3 Pahungga Lodu are able to independently design packaging stickers for seaweed stick products. The method included giving materials, training in packaging design by using microsoft power point, making stick products, and accompanying of teachers and students. The results of the community service activity are in the form of seaweed stick products, knowledges and skills to produce packaging stickers for seaweed stick products. This community service activity received a positive response from teachers and students of SMK Negeri 3 Pahunga Lodu in the form of knowledge about the manufacture of seaweed stick products and attractive packaging sticker designs for seaweed stick products.ABSTRACT (INDONESIAN): Kemasan memiliki peranan yang sangat penting untuk meningkatkan umur simpan dan menambah nilai ekonomis pada produk pangan. Selain itu, kemasan juga mampu menarik perhatian konsumen sehingga konsumen tertarik untuk membeli produk pangan tersebut. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah guru dan siswa mampu membuat desain stiker kemasan secara mandiri untuk produk stik rumput laut yang dihasilkan oleh SMK Negeri 3 Pahungga Lodu. Metode pelaksanaan pengabdian ini meliputi: pemberian materi, pelatihan desain kemasan menggunakan Microsoft Power Point, tahap pembuatan produk stik, dan pendampingan pada guru dan siswa. Hasil dari kegiatan pengabdian ini adalah berupa produk stik rumput laut, pengetahuan dan keterampilan dalam menghasilkan desain stiker kemasan untuk produk stik rumput laut. Kegiatan pengabdian ini mendapatkan respon positif dari guru dan siswa SMK Negeri 3 Pahunga Lodu berupa pengetahuan tentang pembuatan produk stik rumput laut dan desain stiker kemasan yang menarik untuk produk stik rumput laut.

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PKM Ecommerce, Packaging Design dan Manajemen Pemasaran untuk Usaha Kuliner Kota Batam

Wikrama Parahita Jurnal Pengabdian Masyarakat ◽

10.30656/jpmwp.v3i1.1180 ◽

2019 ◽

Vol 3 (1) ◽

pp. 21

Author(s):

Muhammat Rasid Ridho ◽

Pastima Simanjuntak ◽

Desrini Ningsih

Keyword(s):

Market Share ◽

Marketing Management ◽

Business Continuity ◽

Packaging Design ◽

Design Improvement ◽

Service Activity ◽

The Creation

Culinary business is very developed in Batam City. Moreover, the majority of people are workers. Because they do not have time to cook, people prefer to buy food outside while relaxing with family. More and more demand, more and more businesses have also opened up in this culinary field. So that competition in selling gets heavier. This service activity aims to increase the market share of Miss Tape and Toteles Donuts through the use of e-commerce, design improvement, and marketing management fostering. The result of the service that has done is the creation of partner websites to promote their products, attractive design packaging (packaging design) becomes its concern for buyers. Taste does determine the repurchase, with a beautiful look that is expected to add positive value to the customer's eyes. Dedicated solutions will require implementation by creating unique shapes and different print layouts. Marketing management is doing by guiding how businesses can maintain business continuity and still pay attention to buyer satisfaction. More details are: analyzing, planning, implementing, and monitoring the program so that the goals of culinary business continue to advance and develop.

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